In this day and age, change is always a breath of fresh air. And Oxygen shows us how to do it perfectly.
What began as a staple party apparel brand,
This fashion-forward leap for Oxygen can be seen in their exquisitely-shot new campaign – a day-in-the-life photodiary of sorts – photographed by Doc Marlon Pecjo in the urbanscapes of bustling
They say matter cannot be created nor destroyed; it can only change in shape – and true to form, Oxygen shows us how it’s done with the right mix of street & sophistication. Most definitely a breath of fresh air.
OXYGEN PRESENTS XTV: THE LAUNCH EVENT
What used to be your regular party gear took on a sophisticated turn and showed it off last Wednesday, June 16.
Aside from their video presentation, Oxygen also featured their latest collection – a bold mix of neutrals, lightweight fabrics, offbeat cuts and silhouettes and military inspired details – in reverse striptease. Models came out in their innerwear and dressed up right before the audience’s eyes in Oxygen’s latest apparel. The reverse striptease featured 10 key looks from their new midyear collection.
As if all the reverse stripteasing and overseas documentaries weren’t enough, everybody danced to hot mess levels as Us-2 Evil-0, DJ’s Gigee of Fluxxe, Chie Castaneda of ILY x Future Bar and DJ Bcal of Styles blasted music to cap off a totally unconventional launch party.
If this is any indication of where