When it comes to batteries, Eveready is always a popular brand and is almost generic. Who would have thought that Eveready is already 110 years in existence with the theme "Kasama sa Pagbuo ng Isang Laging Handang Pilipinas".
Eveready kicks-off the year-long celebration coinciding with our nation's Independence Day festivities at SM Mall of Asia Music Hall. In addition to the festivities, Eveready sponsored the free jeepney rides in designated areas during the day.
The celebration showcased the best talents from different campuses with a flashlight exhibition and a human flag.
Event was hosted by Regine Tolentino.
Also launched during the event was their latest promotion, Ready-to-Switch, Eveready now accepts old or broken flashlights from the public to turnover it in selected booths in Handyman, True Value, Ace Hardware and Hardware Workshop(Ace Express) for discounts in latest flashlight models like the Eveready LED flashlights.
There was also recognition of the of the services from different departments of Armed Forces, the Police, Red Cross, etc.
The activity ended with a short performances by Sugarfree.