Friday, May 26, 2017

Customers Are Embracing Hitachi Content Platform Anywhere To Create a Protected Digital Workplace

Hitachi Content Platform Anywhere extends its enterprise capabilities to target security-conscious customers of Box and Dropbox

MANILA, Philippines (May 26, 2017) — Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), today announced that the latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

Hitachi Content Platform Anywhere is the industry’s only private enterprise mobility solution that allows employees to collaborate with co-workers and external parties to share files or folders anytime, anywhere, on any device, without compromising security or control of corporate information. Hitachi Data Systems’ enterprise expertise and superior information security over consumer-class offerings give IT managers greater visibility, control and governance over company data in corporate issued PCs and virtual desktop environments as well as bring-your-own-device (BYOD) tablets and smartphones. 

“With this latest release, Hitachi Content Platform Anywhere is more than a simple sync and share tool. With enhancements to collaboration, content mobilization and user data protection, it has become an enterprise mobility solution and a foundation for transforming to a digital workplace.”— Scott Sinclair, Senior Analyst, ESG

Key features and benefits include:
·       Anytime, anywhere, any device access mobilizes data with cloud home directories and protects enterprise file sync and share.
·       Optimized group collaboration simplifies workflows and optimizes workgroup productivity.
·       End-user and enterprise data protection mitigate new threats such as ransomware, and the enhanced security of company data.
·       Robust security, search and governance provide superior visibility, control and compliance for critical data assets.
·       Modern, intuitive, customized user experience adapts to new devices.
·       API customization options tune the solution for different user types, customize workflows and develop new applications.

The combination of HCP Anywhere and the rest of the HCP portfolio of object storage, cloud file gateway, content intelligence and search is an easy first step for organizations pursuing digital transformation. By modernizing file services with cloud home directories, enterprise mobility and content analytics, IT departments can become more relevant than ever before. They can offer new, compelling IT services to the rest of the organization, serve as a cloud broker to other functional groups, and give developers new in-house tools to create new applications to better serve employees and customers.

Hitachi’s content platform Anywhere exploits squarely the opportunities, benefits and advantages of the coming digital transformation of the Philippine economy.

In its top predictions for the Philippine ICT industry for 2017 and beyond, IDC Philippines foresees digital transformation (DX) will attain macroeconomic scale over the next three to four years. In the next four years, revenue growth from information-based products will be double that of the rest of the product/service portfolio for a quarter of the top 1,000 Philippine companies.  By 2020, about 25% of the country’s top 1,000 companies will see majority of their business depend on their ability to create digitally enhanced products, services and experiences.

“HCP Anywhere has been a success for Hitachi Data Systems. Customers recognize the power HCP Anywhere has to transform not just the way they deliver user file services, but the way the HCP portfolio can transform their business. As a result, we are approaching one million paid enterprise users and realized 2X revenue growth over the previous fiscal year. Our strong compliance and security heritage coupled with our expertise in understanding and integrating into some of the most complex enterprise IT environments are just a few of the reasons we are seeing security conscious customers choose our solution over consumer oriented Dropbox or Box.” – Bob Primmer, Vice President, Content, Mobility and Analytics, Hitachi Data Systems

Wednesday, May 24, 2017

The Second adidas Uprising Philippines Champs

Press release

The future of Philippine basketball is here
The 3-Stripes brand welcomes a new batch of creators to the second adidas Uprising Philippines

Elite high school basketball players spent another summer playing the sport they love as adidas Uprising Philippines opened its doors to them for the second time.
Champions SBC with adidas Ph GM Adrien Semblat,
Brand Comm. Mgr./Sports Marketing Mgr., Jen Dacasin,
and Marketing Mgr. Kath Misa
Launched in the Philippines last year, adidas Uprising is the 3-Stripes brand’s summer grassroots program that provides an exclusive platform for the next generation’s basketball stars to foster their game and skills, through a series of competitions.

“If anything, adidas Uprising aims to maximize the potential of our young basketball players. On the first year of Uprising, we have witnessed inspiring talent and passion through high school students who played their heart out in every game. On Uprising’s second year, we are looking forward to seeing that again – and more. Having 32 contending teams this year, we are bound to see more emerging creators in the world of Philippine basketball,” said Jen Dacasin, adidas Philippines Brand Communications and Sports Marketing Manager.
San Beda vs. MAPUA
The participating teams in this year’s adidas Uprising were: San Beda Alabang, La Salle Greenhills A, La Salle Greenhills B, AHS A, Agila, AHS C, Kings Montessori Vikings, UST Tiger Cubs, Arellano University Braves, San Beda College Taytay (San Beda A), San Beda College Taytay (San Beda B), Mapua-Malayan Red Robbins, Diliman Preparatory School (DPS), English Christian Academy (ECA), Claret School, Lyceum Junior Pirates (LPU), Jubilee Christian Academy, Colegio San Agustin Makati, Faith Academy Vanguards, AMA, Aqunas School, National University (NU), Chang Kai Shek College (CKSC), Jose Rizal University (JRU), Notre Dame, Malabon High School, San Sebastian College, San Ildefonso Bulacan HS, Marist, Letran, Philippine Cultural, and Taytay Captains (Taytay HS).

Following a knockout tournament format, the opening matches were held on May 13 and 14, followed by the elimination games, which happened from May 15 to 19. The series of games were culminated by the championship game on May 20 where San Beda College Taytay A bested the Mapua-Malayan Red Robbins with a score of 76-64. The battle-for-third game was also held earlier that day with National University beating La Salle Green Hills A with a score of 72-44. All games were held at the Titan Love Court in Bonifacio Global City.

Special Awards

Penny Estacio (San Beda)

1st Mythical Team

  1. Penny Estacio (San Beda)
  2. Giam Quiambao (Mapua)
  3. Lloyd Oliva (Mapua)
  4. Joshua Benaflor (San Beda)
  5. Justine Sanchez (San Beda)

2nd Mythical Team

  1. Julian Jugo (LSGH)
  2. Ernest Felisilda (NU)
  3. Kenji Duremdes (LSGH)
  4. Kyle Rivera (LSGH)
  5. Kevin Quiambao (NU)

Tuesday, May 23, 2017

Ortigas infuses new dynamism to Circulo Verde with The Bike Playground

Press release

In a bid to solidify its stature as the new active lifestyle haven in Quezon City, Ortigas & Company recently introduced The Bike Playground in Circulo Verde.
The Bike Playground houses the first indoor pump
track in the Philippines designed by Velosolutions

This new hub for cycling pros and enthusiasts is developed by Ortigas & Company with global pump track and bike park creator Velosolutions. The Bike Playground in Circulo Verde is the newest addition to the 10-hectare development, which houses a dynamic residential portfolio and emerging retail mix.

The Bike Playground aptly pushes Circulo Verde’s thrust to be the new go-to for urban dwellers seeking the active, alternative lifestyle. The bike facility is composed of the country’s first indoor pump track, a 1-kilometer outdoor trail for both pros and amateurs, and a kids’ track for the young ones.
1-km dirt track trail designed for both pro and
amateur cyclists

Ortigas envisions The Bike Playground to enrich the living environment of Circulo Verde’s residents, and to serve as a new hotspot for thrill-seekers. With facilities that cater to both biking pros and newbies, The Bike Playground is shaping up as a new must-visit destination for both friends and families especially this summer.

The Bike Playground complements Circulo Verde’s jogging path and tranquil open spaces, perfect for both relaxation and play that is also accessible to the residents of Circulo Verde’s slate of residential towers, namely Majorca, Lleida, Ibiza, and Seville, and its townhouse development, Circulo Verde Garden Homes.

Industria, Circulo Verde’s retail complex, also houses neighborhood establishments for post-bike grub: Markus Patisserie and Bistro, The Washery and Cafe, Chef & Brewer, Infinitea, and Kambal Pandesal.

The Bike Playground is open everyday at Circulo Verde. Monthly membership cards and 10-day prepaid passes are now available for only P1,500 and P650, respectively.

Circulo Verde is conveniently located along Calle Industria, near Ortigas and C5. For operating hours and updates please visit The Bike Playground’s Facebook page at

Sunday, May 21, 2017

Safe and Convenient Driving with Mazda Connect

Press release

Even before the implementation of RA 10913, or the Anti-Distracted Driving Act, Mazda has already included built-in features that allow drivers to be safely connected with their smartphone, while also being entertained, on the road.

Mazda Connect is the infotainment system available in all KODO-generation Mazda models. Its human-centered design aims to minimize visual, cognitive and manual distraction. This advanced infotainment system allows the driver to control and manage data and select entertainment options while keeping his attention focused on the road ahead. With either its 7- or 8-inch touchscreens strategically located below the windshield line and just at the middle of the dashboard, the system was designed from the start not to interfere with the driver’s line of sight and instead enhance driving ease by positioning vital vehicle information at a slight glance.

With safety as the top priority, the Mazda Connect touchscreen feature is disengaged once the vehicle is in motion. This is when the intuitive layout and location of the Commander Control knob and its surrounding five buttons and accompanying volume dial, as well as the steering wheel control switches, take over and allow the driver to manage the system while keeping his head up and his eyes on the road.
Mazda Connect also lets the driver pair his mobile phone via Bluetooth for a true hands-free call experience. The system has a built-in microphone to pick up spoken voice while the car’s speakers pass audio through so the driver doesn’t have to hold his phone while listening to the caller speak. Through Voice Control and Recognition, Mazda Connect also reads out SMS text and allows the driver to reply with preset messages. Controlling the system’s functions through simple spoken words is yet another feature that demonstrates Mazda’s focus on safety while driving.

Mazda has been at the forefront of driving safety and convenience since the first Mazda Connect system was introduced in the current Mazda 3 in 2014. It is the first mainstream manufacturer to use a rotary controller paired with an in-dash screen, a feature previously found only in luxury brands. The Mazda Connect system undoubtedly leads the way to safer and more convenient driving.
Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product line-up now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the all-new CX-5 five- seater and the all-new CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. Mazda Philippines ranks first in the 2016 J.D. Power Philippines Customer Service Index Study which states that Mazda is among the best in the country when it comes to service quality, service initiation, vehicle pick-up, service facility, and service advisor performance. There are 19 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro and Mazda Davao

Official Philippine website:

#CelebrateDriving #MazdaPhilippines 

Saturday, May 20, 2017

Responsible Traveling and Palawan’s Pearl Farming Industry up next on AirAsia RedTalks with Daphne

Press release

MANILA – As AirAsia continues to promote #HowIFly campaign, the world’s best low cost carrier recently visited a pearl farm in Palawan for the upcoming new episode of AirAsia RedTalks with Daphne.
Aerial view of an island in Taytay, Palawan, one of the country’s pearl farming sites

AirAsia launched the #HowIFly campaign, a social media advocacy that encourages and educates  everyone on how to be responsible travelers as they discover new destinations.

Palawan known as “The Last Frontier”, is a familiar travel destination as it is home to rich rainforests, scenic diving sites, primeval caves and beautiful beaches. Unknown to many, Palawan also hosts one of the largest areas of pearl farming – a unique industry in the country. This makes a necessity for the local community to be a prime mover of sustainability to balance conservation and progress. One of the key players in pearl farming in Palawan is Jewelmer, a leading jewelry company that takes sustainability at the heart of its operations.

Learn more about the beauty of pearl farming, the role of the business community on environmental protection and the AirAsia’s #HowIFly campaign at the next episode of AirAsia’s “Red Talks with Daphne”, hosted by award-winning TV host and producer, Daphne OseƱa-Paez. Entitled Destination: Harmony, it will talk about pearl production, and delves into the ongoing campaign to protect Palawan’s marine biodiversity through responsible eco-tourism and the AirAsia’s continued advocacy in educating people to be responsible travelers.

Red Talks with Daphne’s 5th episode will be available on AirAsia Philippines’ Facebook page at on May 20, 2017.

AirAsia, voted the world's best low cost carrier for eight consecutive years by Skytrax, produced a 6-part web series featuring some of Asia’s best-kept attractions, rich cultural heritage, and inside stories about people and the airline that broke travel norms and made flying possible for everyone across Asia and beyond.

AirAsia “Red Talks with Daphne” was also made possible by AirAsia BIG Loyalty Program.  AirAsia’s award-winning loyalty programme, AirAsia BIG Loyalty allows members to earn AirAsia BIG Points to redeem free AirAsia flights, hotel stays and more. With over 100 partners worldwide, there are plenty of ways to earn points. And every month during the member-exclusive Final Call Sale, flights can be redeemed from only 500 BIG Points!

Friday, May 19, 2017

adidas Uprising Phils. 2017 update

Update/Press release

With a day away from championship, the list of high school teams that are still in the running to become this year's adidas Uprising Philippines star gets even shorter. From having sixteen teams during the opening of adidas Philippines' summer basketball grassroots program, we are now down to eight:
  • Mapua-Malayan Red Robbins
  • Lyceum Junior Pirates (LPU)
  • La Salle Greenhills A
  • Ateneo High School A
  • National University (NU)
  • Chang Kai Shek College (CKSC)
  • Arellano University Braves
  • San Beda College Taytay (San Beda A)

Thursday, May 18, 2017

Twitter offers new data controls and updates privacy policy

Press release

18 May 2017, MANILA - Today, Twitter announced a suite of industry-leading tools to give people more access to their information and greater, more granular control over how it’s used. The company has also updated the Privacy Policy to reflect the improvements that they’ve made to Twitter.

Below are the most important updates rolling out in the coming days:


  • Increased transparency: Twitter is expanding Your Twitter Data to give people the most transparent access to their Twitter information to date, including demographic and interest data, and advertisers that have included them in their tailored audiences on Twitter. Each category of data will be clearly marked, and they will be able to view or modify this data directly.

New controls: Twitter is also launching new Personalization and Data settings that offer even more granular control over how the company use users’ data, including how the company personalizes people’s experience on Twitter and user option to share information through certain partnerships. People can use these controls to better personalize their experience on Twitter and opt out of various types of data usage and sharing with a single switch.

  • Personalization across your devices: When people log in, Twitter will associate their device with their account for purposes such as authentication and personalization. The company may also personalize your experience based on information from other devices besides the ones they use to log into Twitter - this can be turned off in the Personalization and Data settings. For example, if people visit websites with sports content on their laptop, they can use this setting to help control whether Twitter show them sports-related ads on Twitter for Android or iOS.

  • Web data: We’ve expanded how we use and store data from other websites that integrate Twitter content, like embedded Tweets. This will allow Twitter to further improve and personalize the services, connecting people with the stories, brands and organic content they care about most. The company do not store web page visit data for users who are in the European Union and EFTA States. We’re also excited to announce that we will be participating in the Swiss-US Privacy Shield and adhering to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
  • Data sharing: We’ve updated on how we share non-personal, aggregated, and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information – but only when you give your consent to those partners.

Privacy is built into Twitter’s DNA as a company and it’s something the company take an active role in promoting and advocating for across the world. Twitter partners with civil society, they stand up to governments and continue to evolve efforts around transparency. Twitter’s commitment to protecting and defending users’ privacy will continue as they build industry leadership on this issue. For more information, visit Twitter Help Center.

Wednesday, May 17, 2017

adidas Uprising Philippines 2017 OPENING GAME RESULTS

Press release

Following the official launch of this year's adidas Uprising Philippines, the 3-Stripes brand opened their summer basketball grassroots program last Saturday, May 13, through a series of games that determined which of the a-listed basketball teams from select Metro Manila high schools will proceed to the elimination round.

From 32 teams, we are now down to the 16 teams. Observing a round robin tournament format, the following list will be further cut down during the elimination round happening from May 15 to 19.
  • Mapua-Malayan Red Robbins
  • Jubilee Christian Academy
  • Lyceum Junior Pirates (LPU)
  • Taytay Captains (Taytay HS)
  • San Sebastian College
  • La Salle Greenhills A
  • Kings Montessori Vikings
  • Ateneo High School A
  • Agila (Ateneo High School B)
  • National University (NU)
  • AMA
  • Letran
  • Chang Kai Shek College (CKSC)
  • Arellano University Braves
  • UST Tiger Cubs
  • San Beda College Taytay (San Beda A)
The two emerging teams will then proceed to compete for this year's adidas Uprising Philippines champion title. Watch the future of Philippine basketball unfold before you by joining us at the:

adidas Uprising Championship
on May 20 (Saturday)6:00 PM
at the Titan Love Court, BGC.

Friday, May 12, 2017

Newest adidas HomeCourt store in Glorietta 3

Press release

adidas Philippines announces the opening of its newest HomeCourt store in Glorietta 3 which features adidas' proud sports heritage.

Since adidas introduced its iconic global retail concept, HomeCourt, to the Philippines last year, adidas fans and sports enthusiasts alike have been experiencing the energy of the game and the passion of the sport in the retail arena.

Created to provide consumers with a unique and interactive shopping experience, adidas HomeCourt offers a next generation store concept that turns retail into a place where consumers can experience the excitement and thrill of the game.

HomeCourt's architecture and design allow consumers to interact directly with adidas' products and the brand itself.

Check out the latest in adidas apparel and shoes across different sports categories at the newest adidas HomeCourt store located in 2/F, Glorietta 3, Makati City.

Wednesday, May 10, 2017

Curtin University Advances Smart Campus Vision with Hitachi IoT Solution

Press release

Curtin University has selected Hitachi to deploy an internet of things (IoT) solution to advance its vision of a smart campus that enhances the student experience, improves classroom learning and ultimately attracts more industry to collaborate on data-driven research. Curtin is achieving this by partnering with Hitachi to co-create solutions that harness IoT data through advanced analytics to provide insight into the daily running and utilization of the campus.

Curtin University has more than 60,000 students and 4,000 staff on 300,000sqm of floor space. It is Western Australia’s largest and most culturally diverse university, and has one of Australia’s largest international student populations.

Ian Callahan, chief operating officer of Curtin University said: “Understanding our campus operations and building utilization has become a major factor in Curtin’s smart campus initiative. With the Hitachi IoT solution, we can collect data using a variety of sensors to gather information on building trends, study patterns, and course attendance that can ultimately be used to improve student experience and enhance learning.”

Ultimately, these data insights allow Curtin University to generate contextual information about the lifecycle of the student, the day to day reality of a staff member, the activity pattern of a lecture theater, and the dynamics and environmental health of a library.

Callahan added: “We are effectively creating a living laboratory that is an open invitation to our own researchers and scientists from other universities to use our campus to discover and innovate with data-driven research. Hitachi demonstrated not only technology leadership but approached us with a very open mind, to participate in that living environment and collaborate with others.”
With the Hitachi solution, the university will be able to combine video data with operational data across its campus facilities to provide analytics that support a smart campus. This is achieved through the integration of Hitachi Visualization Suite, Hitachi Video Analytics, Pentaho, Live Face Matching and Hitachi Data Systems Infrastructure and Compute. The single analytics dashboard provides the real-time knowledge the university needs to make informed decisions about their classes, operations and future requirements.

“Curtin University is a prime example of forward-thinking organizations that have challenged Hitachi to develop its video analytics solutions to go beyond surveillance and public safety. They are effectively pioneers of digital transformation,” said Mark Jules, vice president of public safety and smart city solutions at Hitachi Insight Group. “We’re excited to be co-creating a comprehensive IoT-enabled solution with them and we look forward to working with Curtin University and their research partners to accelerate future innovation through our ongoing collaboration.”

Tuesday, May 9, 2017

Hustle harder with these five must-haves for your smartphone

Press release

Modern life is full of obstacles that can slow you down – traffic, heavy workload, and unexpected changes throughout the week. To stay ahead, you need to always stay on your toes, plan ahead, and be flexible. Along with a can-do attitude, it also helps to have the right gadgets in your arsenal to let you to deal with these anytime, anywhere.

First things first, let’s start with your smartphone. To be able to perform and keep up with your every busy lifestyle, you will need a device that has a large memory. With this, you’ll be able to work and use different tools and applications all at once without worrying about your phone slowing down, making multi-tasking so easy especially when you’re on-the-go.

Here are five essential tools that you need in your smartphone to help you make it through the everyday hustle:

1. A trusty organizer – To let you manage your day and multiple commitments without skipping anything important, an organizer right in your smartphone will always come in handy. Some apps can send you reminders a few minutes before a scheduled appointment so you’ll never have to be late, or even alert you about an upcoming summer trip so you can stay ahead. When it comes to keeping all those ideas and plans of yours organized in a jiffy, Evernote is an app that’s worth checking out.

2. Powerful messaging applications – In this hyper-connected world, you should never be out of touch. Thankfully, there’s a plethora of messaging tools that you can use – whether it’s SMS, Viber, Facebook Messenger, WhatsApp, Skype, or other messaging apps that you can install on your smartphone. You can chat face-to-face, quickly send large files, submit a report to your boss, or even share high-resolution (you’ll need storage for this, of course) photos and videos with your friends from that epic beach trip over the weekend.

3. 24/7 connectivity – In this day and age, you can’t afford not to be connected 24/7. If you still aren’t, go get yourself round-the-clock internet connection via your smartphone, so that all updates are fast and right at your fingertips. It’s no longer a luxury, but an essential tool that will keep you productive and always apprised of what’s happening out there – whether it’s about work requirements, vacation tips, or the latest news from friends and family from halfway across the globe.

4. Music Player – There are some people who work better when accompanied by relaxing ambient music because this helps them disengage from the stress and refocus their thoughts. A trusty music player on your phone is always a must. During quick down times, say, while you’re stuck in traffic or killing time during a layover flight, you can listen to your favorite band, or maybe even an audio version of a book you’ve been meaning to read for the longest time.

5. Navigation guides – We all get lost, so you do need some help from time to time. Make sure your smartphone’s stocked up on those all-important navigation guides such as Waze and Google Maps. These are especially helpful when you’re going to a new place and you don’t have much time to spare. Having fast updates is the name of the game, and it’s great to have these guides in your smartphone to instantly plan your routes, estimate departure times, and even find parking spaces and nearby restaurants so that you’re treated to a hassle-free roadtrip.

All these must-have tools listed above are needed by performance junkies everyday, so it’s important to ensure that your smartphone has enough running memory to have your favorite applications working all at once, with no lagging concerns, especially when you’re on-the-go. Thankfully, Samsung has released the Galaxy C9 Pro with a whopping 6GB RAM and 64GB internal memory that allows you to easily and seamlessly accelerate your performance. Even with your many different projects, hobbies, and trips that make up that multi-faceted lifestyle, the Galaxy C9 Pro’s 6GB RAM can definitely keep up with your fast performance, so that you’re free to do more and be more.

Made for those who are constantly driven to perform their very best, the Samsung Galaxy C9 Pro sports a 6.0" FHD Super AMOLED display for effortless viewing of files, as well as more relaxed viewing of movies and videos. To capture unforgettable moments, it comes with a 16MP front camera, combined with an F/1.9 aperture lens to definitely up your selfie game. Always a workhorse, the Samsung Galaxy C9 Pro comes with a 4,000mAh battery that ensures hours of uninterrupted usage, allowing you to further ramp up your performance throughout the day, whether it be for work or play.

For those who want to make the most out of their day, the Samsung Galaxy C9 Pro is the must-have device, with its premium features that guarantee high-speed and seamless performance. Priced at P27,990 SRP, it’s the ultimate gadget that will let you embrace a multi-faceted lifestyle.

Get the Samsung Galaxy C9 Pro at Samsung Experience Stores, official retail partners, and online via Lazada starting May 5, 2017. You may avail of 0% installment up to 24 months (BDO/Citibank Cards only) or up to 0% for 12 months for all credit cards nationwide in our Samsung Experience Stores.

For more information, visit:

Monday, May 1, 2017

Filipina Beauties Reign on Twitter

Press Release

280,000 Tweets related to #BbPilipinas2017

Manila, Philippines - 1 May 2017 - After hosting the 2016 Miss Universe beauty pageant last January, all eyes were focused on the Binibining Pilipinas 2017 candidates who will be representing the Philippines in the upcoming beauty pageants for 2017; namely, Universe, International, Intercontinental, Supranational, Grand International and Globe. Hosted by Miss Universe 2015 Pia Alonzo Wurtzbach (@PiaWurtzbach) herself,  Miss Universe 2010 4th runner-up Venus Raj (@Onlyvenusraj) and actor Xian Lim (@XianLimm), there were at least 280,000 Tweets related to #BbPilipinas2017 (29 April - 1 May 2017).  

Twitter is the first place where Filipinos cheered for their favorite candidates that they think deserve to receive the prestigious crown. Here are the Top five most mentioned #Binibini on Twitter (30 April - 1 May 2017). From the Binibinis’ beautiful gowns, question and answer portion up to the announcement of winners, people tuned in to Twitter to share opinions and reactions about the pageant. Here are the top Tweets related to the #BbPilipnas2017 coronation event.

If Filipinos are on Twitter to voice out their support; candidates are also on Twitter to share their journey with their fans, whether it’s their backstage preparation or off-camera moments.  
One of the crowd’s favorite candidates Katarina Rodriguez (@KatarinaRodri) even used her Twitter account to let people know what the pageant meant, not just for her but also for her family.

Above all, this night was about the ladies who stood out among the 40 contestants. Her passion, beauty, and intelligence served as her key to the crown. Rachel Peters - Binibini 19 was hailed as this year’s Miss Universe Philippines and she will be the country’s representative for the Miss Universe 2017 beauty pageant. This outstanding 25-year old Filipino-British beauty is from the province of Camarines Sur and took up International Baccalaureate at the British School in Phuket, Thailand and has a Bachelor of Business, Tourism and Events degree from La Trobe University in Australia.

Her supporters, pageant fans, and even entertainment personalities flocked on Twitter to celebrate her coronation and to send their congratulations.

Hours before the coronation night, fans gathered early outside the Araneta Coliseum to make sure that they will be there on time to witness the event. While inside, crowd was cheering loud at the top of their voice with their banners for the candidate they are rooting for.

Spotted at the event is the sweetness of one of this generation’s biggest love team and real life couple KathNiel (Kathryn Bernardo [@bernardokath] and Daniel Padilla [@imdanielpadilla]). Daniel serenades the candidates and the audience while Kathryn was there supporting her boyfriend.