adidas Originals Prophere: Inspiring A Bold, Crew Spirit

Press release

– adidas Originals releases the Fall Prophere range championing the uncompromising creators who exist on their own terms –
– adidas Originals documents the pack mentality from within in a series of images featuring rap foursome SOB x RBE –

– The Prophere silhouette brings back a dominant 3-stripe mark from the 90’s –

PHILIPPINES – adidas Originals captures the unwavering spirit of Prophere with the release of a series of images that champions the uncompromising creators that exist on their own terms, while featuring the latest launch of the provocative footwear bringing the shoe’s outsider mindset and act of rebellion to the forefront.

Known for their laidback, off-beat rhythms and homegrown energy, rising stars of the west coast rap scene SOB x RBE are featured in the series of images which encapsulate the outsider mentality that underpins the Prophere model. Photographed on their home turf of Vallejo, California and in the group’s natural environment – brings this element to the forefront and captures a ‘from the inside’ perspective of the group.

Hanging out in their local neighborhood with friends and familiar faces, the overall attitude and atmosphere characterizes the crew’s style, personality and behavior. This fearless rap foursome with an uncompromising spirit exposes the bold and defiant runner silhouette in two new colorways for Fall 2018. Each shoe in the release features a stark black palette across the upper and midsole, accented by 3-stripes mark in either White or Hot Pink, putting Prophere at the center of a new streetwear community who do things their own way. 

Uniquely different, rebellious in nature and always making a statement, Prophere continues to disrupt and reconstruct familiar norms in the creation of something new, exciting, and unquestionably homegrown.

General Release

Prophere will be available globally at adidas stores and adidas.com on October 4^th. 

adidas Running launches brand-new PureBOOST GO, created specifically for thrilling city running

Press release

Adapt to the city streets and experience the thrill of urban running with the new adidas PureBOOST GO

After introducing a limited release black and white colourway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all.

The PureBOOST GO features a brand-new Expanded Landing Zone - a wider forefoot platform for increased forefoot stability during multi-directional movements. A deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step. The full-length BOOST midsole, adidas’ industry-defining technology, offers runners endless energy return.

Captain of adidas Runners New York City Kwasi Kessie said: “For me, there’s nothing more thrilling than running the streets through my city. It’s exciting because it’s raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the right shoe for city running, it means I can change direction and adapt to anything the city throws at me.”

The hero colourway of adidas PureBOOST Go (P6.000) in charcoal will be available to purchase globally on adidas.com on August 22 and in stores on August 29.

To find out more, please visit: adidas.com/PureBOOST. Follow the conversation on Instagram, Facebook and Twitter and using #adidasRunning and #PureBOOST.

NEW ADIDAS ALPHASKIN PERFORMANCE LAYER DITCHES DISTRACTIONS TO HELP ATHLETES RAISE THEIR GAME

Press release

The new design eliminates distracting seams to help athletes focus on their performance in competition and training.

PHILIPPINES, 3 January 2018 – Today adidas revolutionizes base layer technology to empower athletes in training and competition with the launch of Alphaskin.

While today’s athletes reach unprecedented peaks of performance, they also require unprecedented levels of focus. The kinetic wrapped design of adidas Alphaskin eliminates unwanted distractions by moving with the critical areas of athletes in motion.

Unlike traditional base layers, each section of Alphaskin is carefully constructed to match the body’s movements in sport. By removing unnatural friction between the fabric and skin, athletes wearing Alphaskin are able to fully focus on delivering in training and competition.

Rob Lee, Vice President of design for adidas Training said: “We’re committed to creating only the best for athletes and that’s exactly what we’ve done with the disruptive design of Alphaskin. After taking a deep dive into their movements, needs and culture, we created a performance layer that keeps up with all of those elements.

Alphaskin was made to enable and move with athletes’ bodies while they compete or train and help eliminate the unwanted distractions of base layers from the past. By using our highly advanced ARAMIS system instead of a traditional static mannequin for testing, we were able to understand how to make Alphaskin and athlete’s bodies move as one. This allowed us to create a wrapped performance layer that truly dials into the movements of athletes across all sports.”

Damian Lillard, Point Guard, Portland said: “As soon as I put Alphaskin on, I’m ready to step on the court. I feel locked in and ready to work when I’m wearing it.”

Alphaskin offers kinetic wrapping in a range of compression levels that suit each athlete’s personal preference.

ALPHASKIN 360

-        Alphaskin’s highest compression for a locked-in feel.

-        Flat, bonded reflective seams provide a distraction-free fit.

ALPHASKIN TECH

-        Mid-level compression for a secure feel.

-        Sleek design delivers a flattering, supportive fit.

-        Features CLIMACHILL technology to keep athletes super cool and dry.

ALPHASKIN SPORT

-        Light compression for a supportive feel.

-        Features CLIMACOOL technology to keep athletes cool and dry.

To join the Alphaskin conversation use #Alphaskin, #adidasph/@adidasph, and visit instagram.com/adidas

The Alphaskin range is available at Php 1,500-5,300, and on the adidas E-Com at shop.adidas.com.ph

To learn more about raising your game and ditching distractions with Alphaskin visit www.adidas.com/Alphaskin  

Zero distractions with adidas Dame 4

Press release

zero distractions

DAME 4. CONFIRMED.

MANILA, PHILIPPINES - October 2017 – Love it or hate it… you know what time it is. adidas took on the challenge of creating zero distractions with the Dame 4, elevating the importance of all day comfort without losing sight of on-court durability and Damian Lillard’s Oakland grit.

The model is seamlessly designed to eliminate on-court distractions while ensuring sock-like comfort and fastened stability as Dame attacks the opposition. A ventilated mesh upper delivers a new flow on-court, paired with lace cables for a reinforced fit that maximizes breathability.

Full-length BOUNCE cushioning is optimized for ultimate court feel and superior comfort for the everyday hustle. Designed with unique grooves for creating space against defenders, an evolved traction pattern is reworked as a nod to Dame’s quick cuts and hard drives to the basket.

Detailing his life’s journey in the game and capturing his most influential moments on the court, signature time stamps are etched across the lace-band:

·         35.12 – Breakout game stats that put Damian on coaches’ maps in high school

·         25.6.4 – Nation-leading stats that got Dame noticed during his final season at Weber State

·         6 – Selected as the No. 6 overall pick and averaged 19 points, 6.5 assists and 3.1 rebounds per game to earn 2013 Rookie of the Year  

·         0.9 – With just .9 seconds remaining on the clock, Dame drained a game-winning three-pointer at the buzzer in 2014 and Dame Time was officially born

·         0 – 0% chance critics gave Dame on his journey from Oakland to Ogden to Oregon

Full-length BOUNCE cushioning converges with the outsole, visually treated as a musical waveform that represents Dame D.O.L.L.A.’s passion for hip-hop. YKWTII is displayed on the heel as a message to all the doubters, reminding them “You Know What Time It Is.” DAME CERTIFIED is featured on the sockliner with the motto “Patience Persistence Purpose” to further exude Dame’s unrelenting attitude.

Dame 4 is now available for P5995 in http://shop.adidas.com.ph, leading adidas stores, and select retailers.

Join the conversation @adidashoops on Twitter and Instagram with #Dame4.

For more information, visit news.adidas.com.

adidas Originals EQT

Press release

PHILIPPINES – This month, adidas Originals pays tribute to the city of Detroit with a nostalgic apparel collection inspired by the brand’s enduring EQT Series.

Drawing from the unique ‘90s aesthetic and color palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces for men and women in accessible, mixable colors.

For women, iconic EQT colors like white, heather grey and essential EQT Green are brought together across a range of pieces including dresses, sweats and outerwear. Accent details such as textured embroideries, reflective prints and progressive materializations elevate the range with a sportswear perspective in keeping with the EQT philosophy.

    

In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT Green for a deep EQT Blue shade. Similar details such as EQT 3-stripes graphic prints and paneled constructions return, whilst designs take a more traditional route, modifying classic sportswear designs with subtle adjustments such as extended silhouettes and utility pockets.

The EQT apparel hit stores on 1 Sept 2017, and retails for <> at leading adidas stores and retailers and http://shop.adidas.com.ph/originals/eqt.html

Follow the EQT story on @adidasOriginals / #adidasph

adidas Climacool 02/17 Gives 2000's Nostalgia

Press release

PHILIPPINES – adidas Originals steps forward with new colorways of the latest iteration of the Climacool, the 02/17.

True to the original Climacool blueprint, the shoe features a Climacool mesh upper, countered by a perforated Ortholite sockliner for optimum breathability. The silhouette features a three stripes-mark with welded TPU and a concealed lacing system that underscores the shoe’s minimalist upper design. This is offset by the shoe’s aggressive contrast white Adiprene tooling with translucent overlay panels. Finishing touches include the iconic Climacool bubble tongue logo and a rubber outsole, creating a modern expression of the original Climacool ethos; aggressive, uncompromised, modern footwear design.

Climacool’s new colorways for men and women are now available in leading adidas stores and retailers for P4995.

Follow the conversation on Instagram, Twitter, and Facebook using #CLIMACOOL #adidasPH. For more information, please visit our adidas News Stream: www.news.adidas.com/

adidas Football Launches Third Kits Created By Fans for 2017/18 Season

Press release

- FC Bayern, Real Madrid CF, Manchester United, Juventus, AC Milan and Flamengo reveal third kits designed by fans -

- Third kits created and produced as part of adidas Football Creator Studio, a digital platform giving fans the chance to design the shirts of these iconic clubs -

- Third kits will be worn during the 17/18 season -

MANILA, PHILIPPINES – adidas on July 21 revealed the third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus, AC Milan & Flamengo for the 2017/18 season, all designed by fans. The new designs were designed and produced using the adidas Football Creator Studio platform, channelling and celebrating the creativity of football fans all over the world.

The Creator Studio platform allowed fans the opportunity to design the third kits for the above six clubs – the ultimate expression of fan creativity. All submitted kits were voted on by fans in a ‘battlemode’ that saw the most popular kits shortlisted to a top 100. The winners for each club were then chosen by an expert panel of some of the clubs most iconic players. The selected kits – which will be worn on-pitch during the 2017/18 season – are:

FC Bayern

The kit represents a modern inversion on classic elements of FC Bayern kit design. The white jersey features thin red stripes down the front of the shirt, fading out as they reach the bottom. Pure white sleeves give it a clean and totally unique look for a FC Bayern shirt, while still channelling classic colours and design from the club’s history.

Real Madrid CF

The new third kit brings a truly unique and creative look to this iconic team. The winning design features a predominantly teal shirt with black stripes on the shoulder and white branding. The design takes inspiration from modern digital design, with a square graphic pattern in two corners breaking up the front of the shirt and representing the disruptive nature of the reigning European Champions.

Manchester United

The United third kit represents the powerful bond between the team and its fans. The light grey shirt is designed with a graphic showing the silhouette of the famous ‘Holy Trinity’ statue outside of the club’s Old Trafford stadium. The statue of club icons Sir Bobby Charlton, George Best and Denis Law represents a golden era in the club’s history and it is this unique history that was the inspiration for the new third kit.

Juventus

The Juventus kit combines the past and the future in a way perfectly suited to an iconic club that is constantly re-inventing itself on and off the pitch. The shirt channels the past thanks to a military green colour and the inclusion of the famous Juventus black and white stripes across the chest. The shirt brings the club right up to date though, thanks to the inclusion of the club’s sleek new logo – part of its new ‘Black and White and More’ brand identity.

The Manchester United third kit will be available at Bootcamp, adidas Trinoma, and adidas Greenbelt on the 28^th of July. It will retail at P3495.

For further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter to join the conversation.

adidas x Parley Run For The Oceans

During June 5th - 11th 2017, the adidas x Parley collab is asking runners from around the world to join the fight against ocean plastic, by taking part in a digital run, through Runtastic.

Everybody can become an ambassador for the oceans and join the global movement by taking part in the digital run. Between June 5th and 11th, runners from around the world will virtually unite to show their commitment to ocean health, one mile at a time. 

As you run, you can listen to a dedicated Story Run and learn about the ocean’s delicate ecosystem, the Parley AIR strategy, and how you can all be part of the solution

Runners can contribute their mileage and help spread the message by registering for the free digital run. Those who register and run at any time during this week, accumulate miles and can see how those miles are adding up to the ones run by all runners around the world joining the movement.

 

Join us on June 5, at 5:00 PM, converging point at adidas BGC, Two Parkade, as we jumpstart our contribution for the ocean together, and harness the power of sport to raise awareness and inspire positive action.

 

Show your commitment and wear blue. We also encourage you to bring your headsets if you want to listen to the Run for the Oceans Story Run.

For more updates, follow this blog and like L.E.N.S. blogs on Facebook.

ADIDAS ORIGINALS CELEBRATES THE CAMPUS SHOE WITH A NEW CAMPAIGN: NO TIME TO THINK

Press release

- adidas Originals celebrates the Campus shoe: the most raw and authentic, classic icon  -

- Introducing the new faces of the Campus shoe, the fearless cast behind
the No Time to Think Campaign –

- adidas Originals connects with the downtown culture to inspire creative intuition -

Manila, Philippines – adidas Originals is celebrating its most raw and authentic classic icon, the Campus silhouette. A shoe that was claimed for the street from sport, the suede style with the 3-Stripes mark embodies a fearless spirit. Connecting to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate the brave, bold attitude of the Campus shoe in the No Time to Think campaign.

No Time to Think was inspired by the downtown scene of New York in the early 90’s, a time defined by an intuitive approach to creativity, and made up of creative trailblazers. As a group, they set the pace for identifying what it means to be original, removing all inhibitions and acting out of pure instinct. Turning to a new creative set, who are linked to the downtown scene and skate culture, Blondey, Na-Kel, Tavia and Tiffany represent the faces of the Campus shoe. Photographer Kenneth Capello, a fixture to the downtown scene himself, captures the free-spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.

Since being introduced in the 1980’s, with its roots in sport, the Campus shoe became the coveted shoe off the basketball court. Debuting in a bold palette of burgundy and green, the shoe was a favourite amongst the emerging downtown creative scene. Today, the Campus shoe continues to embody the original raw, authentic and straightforward attitude, but re-imagined with a new relevancy. The classic trefoil logo is celebrated with a new narrative, encouraging a new community to act without hesitation and to not think twice.

The still image and video campaign premieres globally with footwear launching June 15^th at adidas locations worldwide and on http://shop.adidas.com.ph/originals/campus.html The Campus footwear range retails from P4,795 to P5,495, depending on the style, and are available at leading adidas stores and retailers.

ADIDAS ATHLETICS UNVEILS Z.N.E. ZERO-DYE HOODIE

Press release

-          Z.N.E. Zero Dye Hoodie is latest product from range that inspires athletes to find focus on what really matters

-          - Latest product from Athletics range created using zero dye process which reduces water waste -

- Leading athletes including Paul Pogba, Tori Bowie and Coco Shilin debut garment -

Philippines – adidas Athletics has just released its latest product offering, the Z.N.E Zero-Dye Hoodie. Like the rest of the adidas Athletics range, the Z.N.E Zero-Dye Hoodie is designed to provide premium comfort and help athletes find focus as they go from the street to the game.

The range is created using a no-dye process, which saves resources by using materials in their natural colour. By using this technique the athletics range wants to reflect the purity and vision athletes harness when entering the zone. “Find Focus On What Really Matters”, the new tagline used in the campaign, extends the concept of finding focus, making athletes conscious, not only of their performance, but the environment that surrounds them.

Leading adidas athletes, including the likes of Paul Pogba, Tori Bowie and Coco Shilin have been wearing the Z.N.E Zero Dye range, which are available at adidas Greenbelt, TriNoma, and Fort. ZNE Hoodie retails at 3,995, while the Shorts retail at 2,995.

To learn more, visit adidas.com.ph/athletics_zne. Follow @adidasPH / #adidasPH on Twitter and Instagram and use the hashtag #findfocus to join the conversation.

Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience

Press release

- adidas’ latest PureBOOST innovation delivers an immersive urban running experience

- Dropped low and wide, it takes runners closer to the streets

- Signature BOOST technology with a new 8mm head-to-toe offset stores and unleashes energy more effectively

adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR - an  innovation engineered to take runners closer to the city streets. Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.

When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

Stephan Schneider, product manager, adidas Global Running said: “All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on. We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature Boost technology allows the feet to sit lower, deeper, and much closer to the streets.”

The shoe’s key features include:

-          One-piece engineered circular knit upper - Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside. Providing comfort no matter the route or obstacle.

-          Heel fit counter system - designed to enhance the support of the foot and the Achilles, allowing the foot to move effortlessly with the shoe.

-          Wider forefoot - providing a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.

-          Stretchweb outsole - enabling a smoother and more flexible ride, working in harmony with Boost to unleash a runner’s full potential.

-          BOOST - ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.

The adidas PureBOOST DPR retails for P7,495 at http://shop.adidas.com.ph/running/, Commonwealth, and Sole Academy. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST.

The Second adidas Uprising Philippines Champs

Press release

The future of Philippine basketball is here

The 3-Stripes brand welcomes a new batch of creators to the second adidas Uprising Philippines

Elite high school basketball players spent another summer playing the sport they love as adidas Uprising Philippines opened its doors to them for the second time.

 

Champions SBC with adidas Ph GM Adrien Semblat,
Brand Comm. Mgr./Sports Marketing Mgr., Jen Dacasin,
and Marketing Mgr. Kath Misa

Launched in the Philippines last year, adidas Uprising is the 3-Stripes brand’s summer grassroots program that provides an exclusive platform for the next generation’s basketball stars to foster their game and skills, through a series of competitions.

“If anything, adidas Uprising aims to maximize the potential of our young basketball players. On the first year of Uprising, we have witnessed inspiring talent and passion through high school students who played their heart out in every game. On Uprising’s second year, we are looking forward to seeing that again – and more. Having 32 contending teams this year, we are bound to see more emerging creators in the world of Philippine basketball,” said Jen Dacasin, adidas Philippines Brand Communications and Sports Marketing Manager.

 

San Beda vs. MAPUA

The participating teams in this year’s adidas Uprising were: San Beda Alabang, La Salle Greenhills A, La Salle Greenhills B, AHS A, Agila, AHS C, Kings Montessori Vikings, UST Tiger Cubs, Arellano University Braves, San Beda College Taytay (San Beda A), San Beda College Taytay (San Beda B), Mapua-Malayan Red Robbins, Diliman Preparatory School (DPS), English Christian Academy (ECA), Claret School, Lyceum Junior Pirates (LPU), Jubilee Christian Academy, Colegio San Agustin Makati, Faith Academy Vanguards, AMA, Aqunas School, National University (NU), Chang Kai Shek College (CKSC), Jose Rizal University (JRU), Notre Dame, Malabon High School, San Sebastian College, San Ildefonso Bulacan HS, Marist, Letran, Philippine Cultural, and Taytay Captains (Taytay HS).

Following a knockout tournament format, the opening matches were held on May 13 and 14, followed by the elimination games, which happened from May 15 to 19. The series of games were culminated by the championship game on May 20 where San Beda College Taytay A bested the Mapua-Malayan Red Robbins with a score of 76-64. The battle-for-third game was also held earlier that day with National University beating La Salle Green Hills A with a score of 72-44. All games were held at the Titan Love Court in Bonifacio Global City.

Special Awards

MVP 

Penny Estacio (San Beda)

1st Mythical Team

1. Penny Estacio (San Beda)
2. Giam Quiambao (Mapua)
3. Lloyd Oliva (Mapua)
4. Joshua Benaflor (San Beda)
5. Justine Sanchez (San Beda)

2nd Mythical Team

1. Julian Jugo (LSGH)
2. Ernest Felisilda (NU)
3. Kenji Duremdes (LSGH)
4. Kyle Rivera (LSGH)
5. Kevin Quiambao (NU)