Saturday, July 29, 2017

adidas Football Launches Third Kits Created By Fans for 2017/18 Season

Press release

- FC Bayern, Real Madrid CF, Manchester United, Juventus, AC Milan and Flamengo reveal third kits designed by fans -
- Third kits created and produced as part of adidas Football Creator Studio, a digital platform giving fans the chance to design the shirts of these iconic clubs -
- Third kits will be worn during the 17/18 season -

MANILA, PHILIPPINES – adidas on July 21 revealed the third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus, AC Milan & Flamengo for the 2017/18 season, all designed by fans. The new designs were designed and produced using the adidas Football Creator Studio platform, channelling and celebrating the creativity of football fans all over the world.

The Creator Studio platform allowed fans the opportunity to design the third kits for the above six clubs – the ultimate expression of fan creativity. All submitted kits were voted on by fans in a ‘battlemode’ that saw the most popular kits shortlisted to a top 100. The winners for each club were then chosen by an expert panel of some of the clubs most iconic players. The selected kits – which will be worn on-pitch during the 2017/18 season – are:

FC Bayern
The kit represents a modern inversion on classic elements of FC Bayern kit design. The white jersey features thin red stripes down the front of the shirt, fading out as they reach the bottom. Pure white sleeves give it a clean and totally unique look for a FC Bayern shirt, while still channelling classic colours and design from the club’s history.

Real Madrid CF
The new third kit brings a truly unique and creative look to this iconic team. The winning design features a predominantly teal shirt with black stripes on the shoulder and white branding. The design takes inspiration from modern digital design, with a square graphic pattern in two corners breaking up the front of the shirt and representing the disruptive nature of the reigning European Champions.

Manchester United
The United third kit represents the powerful bond between the team and its fans. The light grey shirt is designed with a graphic showing the silhouette of the famous ‘Holy Trinity’ statue outside of the club’s Old Trafford stadium. The statue of club icons Sir Bobby Charlton, George Best and Denis Law represents a golden era in the club’s history and it is this unique history that was the inspiration for the new third kit.

The Juventus kit combines the past and the future in a way perfectly suited to an iconic club that is constantly re-inventing itself on and off the pitch. The shirt channels the past thanks to a military green colour and the inclusion of the famous Juventus black and white stripes across the chest. The shirt brings the club right up to date though, thanks to the inclusion of the club’s sleek new logo – part of its new ‘Black and White and More’ brand identity.

The Manchester United third kit will be available at Bootcamp, adidas Trinoma, and adidas Greenbelt on the 28th of July. It will retail at P3495.

For further information please visit or follow @adidasfootball on instagram or twitter to join the conversation.

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