Thursday, December 1, 2016


Press release

James Harden highlights how creativity is the lifeblood of basketball in new adidas campaign

adidas tips off its latest global brand campaign Basketball Needs Creators, starring Houston Rockets point guard James Harden.  The new film debuts November 21 during the Houston Texans versus Oakland Raiders Monday Night Football game on ESPN.

Basketball Needs Creators poignantly highlights how creativity is what makes the game great, at every level. Harden asks the question “What if we all stopped being creative?” and shows what the basketball world would look like without the lifeblood of creativity.

Featuring cameos from Wheeler (Marietta, GA) High School, pro skateboarder Nakel Smith and adidas Basketball’s Global VP of Design Brian Foresta, Basketball Needs Creators empowers players around the world to harness their own creativity to change the game in unique ways.

“James Harden’s creativity both on and off the court is his true differentiator across all sports, not just basketball” said Ryan Morlan, adidas' VP of Brand Communications. “James continues to reinvent the game and his new position this season, by infusing his unique style individually while creating opportunities for teammates at a record pace. Basketball clearly needs creators to drive the game forward and James is the torch bearer of this evolution.”

Basketball Needs Creators is the third and final chapter of the adidas SPORT 16 campaign that builds upon the belief that all athletes are #HereToCreate, following Football Needs Creators staring Manchester United’s Paul Pogba and Sport Needs Creators featuring Harden, Pogba, Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, rookie guard Moriah Jefferson of the San Antonio Stars, and top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.

Fans can view Basketball Needs Creators at and follow the conversation on Twitter and Instagram via @adidas #heretocreate.

Monday, November 28, 2016


Press release

PHILIPPINES – Continuing their celebration of humanity and diversity across the globe, Pharrell Williams and adidas Originals presents a new installment of the collaborative Hu collection, founded on Pharrell’s vision of connection through love, passion, energy and colour. 

The new collection, entitled Hu Holiday, takes inspiration from the interplay of organic and mathematical forms that can be seen throughout nature, blending natural silhouettes with geometric designs and graphic overlays to create a fluid apparel collection with subtle stylistic touches.
In men’s, a range of classic 3-stripes designs are updated with Pharrell’s unique perspective, including tees, sweats, coaches jackets, track tops & pants, and accessories. A simple colour palette is countered with crisp graphic details such as a geometric triangle motif, and all-over prints in Japanese katakana, finished with essential trefoil branding details.
Women’s apparel continues this approach with a range of sportswear pieces reconfigured with contemporary cuts, such as drop-shoulder track tops and extended silhouettes, whilst the geometric and katakana prints are repeated in an asymmetric motif that captures the organic essence of Pharrell’s source of inspiration.
Overall, the latest instalment of Pharrell’s Hu range is a pure continuation of the polymath’s innate fascination with human nature and its power to push creativity to ever greater heights, as well as the very nature of the human race itself — distinct, diverse, and infinitely connected by a deeper, hidden meaning.
adidas Originals = PHARRELL WILLIAMS Hu Holiday is now available in select adidas stores and retailers.

Saturday, November 26, 2016

PhilBike Starts Today

I always like biking since I first pedaled back when I was still twelve. Since I do not know how to drive any motor vehicle, a bicycle is the only mode of transportation I can handle. What I like about bicycles is you don’t need a license for it and it is fun. You just need to know how to balance while pedaling.

Pedal biking is also easier to maneuver in small spaces than any motor vehicle and it is also environment friendly. Not to mention, a healthy exercise.  For the third time this year, I was invited to attend the opening of the PhilBike event yesterday at SMX Convention Center in Mall of Asia complex.

But not only I was able to see bike stunts of foreign bike experts but I end up canvassing for a bike that I may invest someday. Some of the exhibitors are bikers themselves and they will help you choose the right bike for you according to your height and preference whether you are a beginner or pro.

Philbike happens on the 2nd level of SMX Convention Center from Nov. 26-27 only. In my next post about PhilBike, I will highlight the bikes I fancy in the exhibit. Just follow this blog and like my Facebook page of heads up.

A video posted by Mark Vincent Nuñez (@marktemplar) on

Friday, November 25, 2016

adidas + KANYE WEST simultaneously release three YEEZY BOOST 350 V2 styles

Press release

Philippines – For the first time on November 23, Kanye West and adidas Originals release three color-ways of the iconic YEEZY BOOST at the same time. The world’s most influential and sought-after shoe debuts in black with three different flashes of color:

YEEZY BOOST 350 V2 Copper, YEEZY BOOST 350 V2 Green, and YEEZY BOOST 350 V2 Red

The YEEZY BOOST 350 V2 is crafted with the best innovation in adidas and with Kanye West’s unmistakable aesthetic. This version of the 350 V2 features an upper composed of Primeknit in tonal black. A streak of either Copper, Green or Red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. 

The YEEZY BOOST 350 V2s are now in stores and retail at P11,495.

Thursday, November 24, 2016

Asia Pacific Businesses Focused on Achieving Digital Maturity in 2017 According to Hitachi Data Systems

Press release

All areas of the enterprise expected to feel the benefit as region takes the lead on digital transformation

Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), today released its key Business and Technology Trends for Asia Pacific in 2017. According to Hubert Yoshida, chief technology officer of Hitachi Data Systems and Russell Skingsley, chief technology officer of Hitachi Data Systems Asia Pacific, digital transformation will continue to dominate enterprise IT strategies in 2017, as trends in a number of areas emerge.

“With digital transformation rising up the agenda of CIOs across the world in 2016, we expect to see an increasing number of organizations striving to reach digital maturity in 2017,” comments Skingsley. According to the findings of an upcoming Forbes Insights research survey, sponsored by HDS, enterprises in APAC generally believe they are further ahead in their digital transformation journeys than their global counterparts. A belief that is likely to be validated in 2017.

In line with the Forbes survey, which will be officially published end of November, Yoshida and Skingsley have identified five trends for the technology market in 2017.

#1: Productivity Gains Will Be More About People, Process and Business Outcomes
Despite the explosion of new technology over the past 10 years, productivity has declined compared to the previous 10 years according to the Organization for Economic Co-operation and Development. According to Yoshida, this is because new processes have not kept up with new technologies.

In the hospitality business, Airbnb has had access to the same technology as traditional hotels, but it has created a new business model that has enabled it to grow to a market valuation of $30B USD in less than 10 years. Digital transformation is about transforming the business through people and process, as well as through innovative use of technology. As a result, agile infrastructure, cloud, and the benefits of DevOps will gain greater attention as a way to speed up the development and deployment of applications and services with less defects and wasted effort.

“The biggest benefit of agile infrastructure and cloud delivery models is the empowerment of those with the most business insight and most innovative ideas to drive their own technology projects. It’s really about putting the power of innovation into the hands of those with the best ideas”, added Skingsley

#2: Accelerating Transition to Cloud
Cloud-first strategies are the foundation for staying relevant in a fast-paced world, according to Ed Anderson, research vice president at Gartner. The Asian market has been quick to embrace this approach, with Asia leading the world in this year’s Cloud Readiness Index by Asia Cloud Computing Association.

“It is clear that the predominant cloud model for the foreseeable future will be hybrid, as most understand the agility benefits of cloud but are not willing to move entirely to public cloud at this point.  We expect this to continue throughout 2017,” comments Skingsley.

As a result, IT managers across APAC will be focused on developing skills in cloud monitoring, cloud workload performance and security management, and cloud capacity management. Instead of buying infrastructure from different vendors and knitting them together with management software, IT will want access to the converged systems required to deliver infrastructure-as-a-service. These will enable enterprises to drive out even more cost and streamline infrastructure operations even further by combining converged solutions, like Hitachi’s United Compute Platform, with cloud management portals, like VMware vRealize, to deliver a pre-engineered approach for public, private, and hybrid cloud via a single management interface.

#3: Bimodal IT
Bimodal IT refers to two modes of IT:
  • Mode 1: Traditional — emphasizes safety, accuracy and availability.
  • Mode 2: Nonlinear — emphasizes agility and speed.

In the same way that hybrid cloud will continue to be the predominant model for years to come, so too will bimodal IT continue to be necessary.  While many may wish for the ability to simply do away with legacy application stacks and start afresh, the reality of the need for business continuity built on well understood and supported mission-critical systems continues. IT must be able to manage both modes and implement systems that can bridge between them. Converged infrastructure solutions can modernize mode 1 systems and bridge to mode 2 ones via orchestration and cloud ready interfaces.

Skingsley adds, “From a storage perspective it is important that data from both IT modes can be leveraged, so organizations will look more to systems that can bridge the gap between the two.  This means the ability to present cloud protocols, the capability to be instantiated on-premise or in public clouds and to facilitate data mobility between these environments.”

While the need to operate bi-modally may be seen as a necessary evil, organizations will not tolerate data being stranded in mode 1 islands at the cost of valuable business insight. Tools like Pentaho Enterprise Data Integration, that can bring together the data warehouse of mode 1, with the unstructured data of mode 2 to provide users with a clear view of all their data, will gain significant traction.

#4: A Centralized Data Hub
Data is becoming increasingly valuable. Recent IDC research revealed that 53% of organizations in the region consider big data and analytics important and have adopted or plan to adopt it in the near future. Companies are finding new ways to correlate and merge data from different sources to gain more insight, while repurposing old data for different uses.

“It is a clear lesson learnt from the highly disruptive internet-based businesses that the ability to wield data effectively is extremely valuable.  Many of these businesses are fundamentally data, a simple interface and insightful business logic.  Traditional enterprises realize now that they have not used their valuable data as effectively as they might have,” says Skingsley.

To ensure the governance and accessibility of this data, IT needs to create a centralized data hub for better management, use and protection of their data. This centralized hub will need to be an object store that can scale beyond the limitations of traditional storage systems, ingest data from different sources, and provide search across public and private clouds as well as mobile devices.

Skingsley calls this the “repository of everything an organization knows” and believes that organizations can no longer abide by archiving or backup systems that leave this potentially important data stranded.

#5: Growing Awareness of IoT in the Data Center
The networking of things will affect every aspect of our lives, and while this may not become a major trend for APAC next year, according to Yoshida the decisions we make in IT in 2017 should be made with an eye to IoT.

“The integration of IT and OT with analytics is the first step. Today, IoT requires data scientists and researchers with deep domain expertise and most projects are in the proof-of-concept stage. In 2017 we will be at the stage where we have the recipe for IoT projects, like train-as-a-service or industry 4.0. Hitachi Data Systems, along with other divisions in Hitachi and outside partners, is developing an IoT core platform, Lumada, to develop these recipes and deliver baked IoT solutions that are open, adaptable, verified and secure,” comments Yoshida.  

Russell Skingsley adds, “Next year’s trends are being driven by a clear enterprise demand to deliver on all the promises of digital transformation, with APAC set to lead the way. Regardless of industry, IT is seeing a fundamental shift as enterprises embrace the new revenue streams, efficiencies and possibilities provided by digitization.”

For further insights into the APAC technology market, sign up to the upcoming Webcast here on December 14, 2016.

Tuesday, November 22, 2016

Twitter and PBA partner to boost 2017 Philippine Cup

Press release

See your favorite cagers and teams in a different light on live Periscope interviews and show your support with the first-ever PBA emoji

Philippines, 22 November 2016 – Basketball fans will have a thrilling time this 2017 Philippine Cup as Twitter and the Philippine Basketball Association (PBA) announced a collaboration today to launch several fun and unique activities that will have fans trooping to the platform.

For the first time, Filipinos’ love for the game will be immortalized using the Twitter platform with PBA’s very own emoji. Fans can enjoy the emoji by Tweeting any of the following hashtags from 20 November to 29 February:#WeArePBA #KaPBA #PBAPhilCupSeason42 #PBAPinoyPride #ProudlyPBA #PBAPride #NagiisangPBA#PhilippineCup  #PhilippineCup2017 #PhilCup #PBA2017.

Meanwhile, the excitement in and around the court to win the Philippine Cup will also be captured through play-by-play posts in Moments on Twitter with video clips, as well as halftime and post-game visuals. “Twitter Selfies” encourages all basketball aficionados and enthusiasts - from players to coaches, fans, and mascots - to take selfies before, during and after the  games using the Twitter Challenger app. Fans can get a different perspective of their favorite coaches’ and players’ lives as they Tweet a variety of selfies on- and off-court.

Starting today until the end of Season 42, fans will be treated to exclusive pre-game highlights on Periscope before their favorite players enter the court and during warm-up. Daily live interview broadcasts of the PBA players on Twitter using Periscope will be available at #PBATweetsmisan.

“This is an exciting collaboration for Twitter as it puts us front and center amid the Philippines’ most popular sport, and in the line of sight of millions of Filipinos who are passionate for the game. It makes us proud to be part of fueling that passion for this sport,” said Pratiksha Rao, Head of Media Partnerships, South East Asia, Twitter.

Likewise, PBA Commissioner Chito Narvasa also expressed his enthusiasm for this relationship, saying that, “PBA is really proud to be in collaboration with Twitter. We see the value of social media in building relationships regardless of distance or language barriers. We want to promote the league and hear from our fans here and around the globe. Twitter can help us do that and more.”

Follow @PBAConnect on Twitter and Periscope to follow the games live.