Showing posts with label adidas football. Show all posts
Showing posts with label adidas football. Show all posts

Saturday, July 29, 2017

adidas Football Launches Third Kits Created By Fans for 2017/18 Season

Press release


- FC Bayern, Real Madrid CF, Manchester United, Juventus, AC Milan and Flamengo reveal third kits designed by fans -
- Third kits created and produced as part of adidas Football Creator Studio, a digital platform giving fans the chance to design the shirts of these iconic clubs -
- Third kits will be worn during the 17/18 season -

MANILA, PHILIPPINES – adidas on July 21 revealed the third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus, AC Milan & Flamengo for the 2017/18 season, all designed by fans. The new designs were designed and produced using the adidas Football Creator Studio platform, channelling and celebrating the creativity of football fans all over the world.

The Creator Studio platform allowed fans the opportunity to design the third kits for the above six clubs – the ultimate expression of fan creativity. All submitted kits were voted on by fans in a ‘battlemode’ that saw the most popular kits shortlisted to a top 100. The winners for each club were then chosen by an expert panel of some of the clubs most iconic players. The selected kits – which will be worn on-pitch during the 2017/18 season – are:

FC Bayern
The kit represents a modern inversion on classic elements of FC Bayern kit design. The white jersey features thin red stripes down the front of the shirt, fading out as they reach the bottom. Pure white sleeves give it a clean and totally unique look for a FC Bayern shirt, while still channelling classic colours and design from the club’s history.

Real Madrid CF
The new third kit brings a truly unique and creative look to this iconic team. The winning design features a predominantly teal shirt with black stripes on the shoulder and white branding. The design takes inspiration from modern digital design, with a square graphic pattern in two corners breaking up the front of the shirt and representing the disruptive nature of the reigning European Champions.


Manchester United
The United third kit represents the powerful bond between the team and its fans. The light grey shirt is designed with a graphic showing the silhouette of the famous ‘Holy Trinity’ statue outside of the club’s Old Trafford stadium. The statue of club icons Sir Bobby Charlton, George Best and Denis Law represents a golden era in the club’s history and it is this unique history that was the inspiration for the new third kit.

Juventus
The Juventus kit combines the past and the future in a way perfectly suited to an iconic club that is constantly re-inventing itself on and off the pitch. The shirt channels the past thanks to a military green colour and the inclusion of the famous Juventus black and white stripes across the chest. The shirt brings the club right up to date though, thanks to the inclusion of the club’s sleek new logo – part of its new ‘Black and White and More’ brand identity.

The Manchester United third kit will be available at Bootcamp, adidas Trinoma, and adidas Greenbelt on the 28th of July. It will retail at P3495.


For further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter to join the conversation.

Thursday, July 28, 2016

adidas Football releases new Speed of Light boots for 2016/7 season

Press release

- X16+ PURECHAOS, ACE 16+ PURECONTROL and MESSI 16+ PUREAGILITY boots feature in Speed of Light series –
- Pack features Solar Red, Solar Yellow and Shock Blue colourways –
- adidas also announces the release of the all-new ACE 16+ PURECONTROL UltraBOOST 

adidas Football has recently unveiled its Speed of Light boots, a cutting-edge range released ahead of the start of the 2016/17 season.

Inspired by the colours created by the refraction of light during light speed experiments, the boots are available in Solar Red, Solar Yellow and Shock Blue colourways. They come in adidas’ X16+ PURECHAOS, Ace 16+ PURECONTROL and MESSI 16+ PUREAGILITY styles.

The X16+ PURECHAOS – which is designed for the fastest players in the world – has been transformed into a Solar Red colour to represent the ultimate in speed. adidas’ lightest and most aerodynamic shoe features a state-of-the-art PURECUT SOCK SYSTEM which covers the boot laces to give players the ultimate fit X16+ PURECHAOS will be worn by the likes of Gareth Bale and Luis Suarez.

The ACE 16+ PURECONTROL - one of the most innovative boots in the industry and the world’s first high-performance laceless boot – has been transformed into a striking Solar Yellow colour. The Primeknit upper and NON STOP GRIP (NSG) technology delivers an unrivalled surface for close ball control. The ACE 16+ PURECONTROL will be worn by the likes of Paul Pogba and Ivan Rakitic.

The MESSI 16+ PUREAGILITY has been given the Shock Blue treatment. Inspired by the world’s best player, the boot features a PURECUT internal lacing system and an innovative SPRINTFRAME, designed to provide stability and traction in the lightest possible weight.

Sam Handy, Vice President of Design said: “The Speed of Light Pack is the most dynamic range of boots adidas has ever launched, designed to help players standout and lead on the pitch. Spearheaded by the fastest boot we’ve ever built, the most agile boot we’ve ever built, and the boot which takes ball control to another level, our new footwear will be integral to deciding some of the biggest games this season between the world’s best players.”

adidas has also introduced the ACE 16+ PURECONTROL UltraBOOST as part of the Speed of Light pack. It brings together the Primeknit upper from adidas football and the industry leading BOOST technology used in adidas Running products, to meet players’ off-pitch needs.

For further information, please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.

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