adidas Running launches brand-new PureBOOST GO, created specifically for thrilling city running

Press release

Adapt to the city streets and experience the thrill of urban running with the new adidas PureBOOST GO

After introducing a limited release black and white colourway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all.

The PureBOOST GO features a brand-new Expanded Landing Zone - a wider forefoot platform for increased forefoot stability during multi-directional movements. A deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step. The full-length BOOST midsole, adidas’ industry-defining technology, offers runners endless energy return.

Captain of adidas Runners New York City Kwasi Kessie said: “For me, there’s nothing more thrilling than running the streets through my city. It’s exciting because it’s raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the right shoe for city running, it means I can change direction and adapt to anything the city throws at me.”

The hero colourway of adidas PureBOOST Go (P6.000) in charcoal will be available to purchase globally on adidas.com on August 22 and in stores on August 29.

To find out more, please visit: adidas.com/PureBOOST. Follow the conversation on Instagram, Facebook and Twitter and using #adidasRunning and #PureBOOST.

Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience

Press release

- adidas’ latest PureBOOST innovation delivers an immersive urban running experience

- Dropped low and wide, it takes runners closer to the streets

- Signature BOOST technology with a new 8mm head-to-toe offset stores and unleashes energy more effectively

adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR - an  innovation engineered to take runners closer to the city streets. Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.

When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

Stephan Schneider, product manager, adidas Global Running said: “All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on. We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature Boost technology allows the feet to sit lower, deeper, and much closer to the streets.”

The shoe’s key features include:

-          One-piece engineered circular knit upper - Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside. Providing comfort no matter the route or obstacle.

-          Heel fit counter system - designed to enhance the support of the foot and the Achilles, allowing the foot to move effortlessly with the shoe.

-          Wider forefoot - providing a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.

-          Stretchweb outsole - enabling a smoother and more flexible ride, working in harmony with Boost to unleash a runner’s full potential.

-          BOOST - ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.

The adidas PureBOOST DPR retails for P7,495 at http://shop.adidas.com.ph/running/, Commonwealth, and Sole Academy. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST.