adidas Originals Prophere: Inspiring A Bold, Crew Spirit

Press release

– adidas Originals releases the Fall Prophere range championing the uncompromising creators who exist on their own terms –
– adidas Originals documents the pack mentality from within in a series of images featuring rap foursome SOB x RBE –

– The Prophere silhouette brings back a dominant 3-stripe mark from the 90’s –

PHILIPPINES – adidas Originals captures the unwavering spirit of Prophere with the release of a series of images that champions the uncompromising creators that exist on their own terms, while featuring the latest launch of the provocative footwear bringing the shoe’s outsider mindset and act of rebellion to the forefront.

Known for their laidback, off-beat rhythms and homegrown energy, rising stars of the west coast rap scene SOB x RBE are featured in the series of images which encapsulate the outsider mentality that underpins the Prophere model. Photographed on their home turf of Vallejo, California and in the group’s natural environment – brings this element to the forefront and captures a ‘from the inside’ perspective of the group.

Hanging out in their local neighborhood with friends and familiar faces, the overall attitude and atmosphere characterizes the crew’s style, personality and behavior. This fearless rap foursome with an uncompromising spirit exposes the bold and defiant runner silhouette in two new colorways for Fall 2018. Each shoe in the release features a stark black palette across the upper and midsole, accented by 3-stripes mark in either White or Hot Pink, putting Prophere at the center of a new streetwear community who do things their own way. 

Uniquely different, rebellious in nature and always making a statement, Prophere continues to disrupt and reconstruct familiar norms in the creation of something new, exciting, and unquestionably homegrown.

General Release

Prophere will be available globally at adidas stores and adidas.com on October 4^th. 

adidas Originals EQT

Press release

PHILIPPINES – This month, adidas Originals pays tribute to the city of Detroit with a nostalgic apparel collection inspired by the brand’s enduring EQT Series.

Drawing from the unique ‘90s aesthetic and color palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces for men and women in accessible, mixable colors.

For women, iconic EQT colors like white, heather grey and essential EQT Green are brought together across a range of pieces including dresses, sweats and outerwear. Accent details such as textured embroideries, reflective prints and progressive materializations elevate the range with a sportswear perspective in keeping with the EQT philosophy.

    

In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT Green for a deep EQT Blue shade. Similar details such as EQT 3-stripes graphic prints and paneled constructions return, whilst designs take a more traditional route, modifying classic sportswear designs with subtle adjustments such as extended silhouettes and utility pockets.

The EQT apparel hit stores on 1 Sept 2017, and retails for <> at leading adidas stores and retailers and http://shop.adidas.com.ph/originals/eqt.html

Follow the EQT story on @adidasOriginals / #adidasph

ADIDAS ORIGINALS CELEBRATES THE CAMPUS SHOE WITH A NEW CAMPAIGN: NO TIME TO THINK

Press release

- adidas Originals celebrates the Campus shoe: the most raw and authentic, classic icon  -

- Introducing the new faces of the Campus shoe, the fearless cast behind
the No Time to Think Campaign –

- adidas Originals connects with the downtown culture to inspire creative intuition -

Manila, Philippines – adidas Originals is celebrating its most raw and authentic classic icon, the Campus silhouette. A shoe that was claimed for the street from sport, the suede style with the 3-Stripes mark embodies a fearless spirit. Connecting to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate the brave, bold attitude of the Campus shoe in the No Time to Think campaign.

No Time to Think was inspired by the downtown scene of New York in the early 90’s, a time defined by an intuitive approach to creativity, and made up of creative trailblazers. As a group, they set the pace for identifying what it means to be original, removing all inhibitions and acting out of pure instinct. Turning to a new creative set, who are linked to the downtown scene and skate culture, Blondey, Na-Kel, Tavia and Tiffany represent the faces of the Campus shoe. Photographer Kenneth Capello, a fixture to the downtown scene himself, captures the free-spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.

Since being introduced in the 1980’s, with its roots in sport, the Campus shoe became the coveted shoe off the basketball court. Debuting in a bold palette of burgundy and green, the shoe was a favourite amongst the emerging downtown creative scene. Today, the Campus shoe continues to embody the original raw, authentic and straightforward attitude, but re-imagined with a new relevancy. The classic trefoil logo is celebrated with a new narrative, encouraging a new community to act without hesitation and to not think twice.

The still image and video campaign premieres globally with footwear launching June 15^th at adidas locations worldwide and on http://shop.adidas.com.ph/originals/campus.html The Campus footwear range retails from P4,795 to P5,495, depending on the style, and are available at leading adidas stores and retailers.

ADIDAS ORIGINALS – NMD MONOCHROME PACK

Press release

PHILIPPINES – adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette.

Taking a strictly tonal approach to its first color-blocked release, adidas Originals presents three iterations of the NMD_R1 in top-to-bottom Solar Red, Core Black and Crisp White colorways. Featuring a stretch-mesh construction, every element of the shoe has been rendered in tonal colors, from the heel patch and welded three-stripes to the shoe’s iconic BOOST tooling and EVA midsole plugs. The color BOOST has been applied to the NMD model’s contemporary classic design, this release is only the beginning in a whole new chapter of NMD.

Each pair retails at 7,495 PhP.

ADIDAS ORIGINALS CELEBRATES EQT AT ART BASEL MIAMI

Press release

- adidas Originals celebrated EQT at the Marine Stadium during Miami Art - Artist Ben Jones unveiled “Video 90, an original video art projection - adidas Originals debuted #TLKS, a global talk series, with guest speakers Ben Jones, Pusha T and Adwoa Aboah in partnership with Surface and moderated by Spencer Bailey, EIC of Surface - Official brand chatbot through Facebook Messenger with a Facebook live of #TLKS - Special music performance by Pusha T - adidas Originals reveals the  EQT Support 93/17 model -

A week ago, adidas Originals celebrated EQT during Art Basel Miami at the Marine Stadium. The evening included art, a creative conversation and special music performance. The brand revealed the ‘90s design icon, EQT through a waterfront event at the Marine Stadium and conducted a public seeding of a limited edition EQT Support ADV on Nov 30^th, giving away 1000 pairs to consumers through the streets of Miami.

Original Video Art Installation: Artist Ben Jones unveiled Video 90, an original video art projection installation. Growing up in the 90’s the cultural moments and hyper compressed culture of the times have directly influenced Jones’s present day work and inspired the original work unveiled during the event.

 #TLKS: adidas Originals launched the first of its global creative discussion series in Miami. #TLKS explores the topic of creativity and cultural influences. In partnership with Surface, #TLKS featured a discussion between artist Ben Jones, artist and G.O.O.D Music President Pusha T, and model, actress, activist Adwoa Aboah moderated by Spencer Bailey, EIC Surface Magazine. Two firsts for the adidas Originals, #TLKS was streamed via Facebook live and the official chatbot through Facebook messenger was launched, creating a two-way dialogue between brand and its creative community.

Special Music Performance: Pusha T, adidas Originals creative collaborator, performed a very special concert to guests to celebrate EQT, delivered to the unique on-water stage by speedboat, wearing his brand new King Push Grayscale EQTs.

EQT Support 93/17: Revealed during the week’s activities, the latest evolution of the EQT series, the EQT Support 93/17 is a bold new manifestation of the EQT design philosophy. The EQT Support 93/17 reconfigures the original blueprint of the EQT Support 93 with an aggressive design language, blending authentic Equipment materials with an uncompromising modern mode. A woven knit upper in a pixelated noise motif is overlaid with premium nubuck panels and webbing-tape 3-stripes, whilst embroidered details and a contrast heel unit brings the shoe’s striking aesthetic to its peak. More than just looks, a slew of technical details ensure the EQT Support 93/17 is built for performance, including an OrthoLite® sockliner, TPU support panel and full-length BOOST midsole unit. Debuting in a bold colourway that debuts EQT’s brand new turbo red colour palette, the release truly marks the birth of a brand new chapter for the iconic EQT series.

adidas Originals = PHARRELL WILLIAMS Hu

Press release

Philippines – This Autumn, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.

‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’

Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: ‘I play for the human race.’

With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.

‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’ Pharrell Williams

Footwear from the Hu collection follows the precedent set by the yellow NMD trainer debuted in July 2016, but now offers 5 new colorways: scarlet, black, sharp blue, green, and tangerine. The shoes feature adidas Primeknit™ uppers, energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system in which laces are woven through the stabilizer of the shoe’s cage, offering both support and freedom. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar. Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Instantly eye-catching with their bold visual language, these pieces form the foundation of the adidas Originals = PHARRELL WILLIAMS wardrobe for the coming season.

adidas Originals = PHARRELL WILLIAMS Hu launches globally on September 29, 2016.

Points of sale of footwear in the Philippines are Sole Academy, Commonwealth, adidas Glorietta, and adidas Uptown. Each pair retails at P9,995.

KANYE WEST and adidas Originals drop the YEEZY BOOST 350 V2

Press release

Manila, Philippines – In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for color with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction. 

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor. 

The YEEZY BOOST 350 V2 will hit stores globally on September 24^th, 2016 and retails for P11,495.

ADIDAS ORIGINALS – NMD COLOUR BOOST

Press release

PHILIPPINES – adidas Originals brings full color-blocking to the NMD model for the first time ever, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette.

Taking a tonal approach to its first color-blocked release, an iteration of the NMD_R1 feature tonal details in Core Black, from the stretch-mesh construction and welded three-stripes to the heel patch, three-stripes and iconic BOOST tooling, whilst an accompanying NMD_XR1 silhouette assumes a striking two tone effect in shades of black, featuring micro-rib knit and premium material overlays. Tonal EVA plug inserts complete the design, rendering 2016’s most iconic footwear series in its purest form yet.

The NMD_R1 Triple Black drops worldwide on September 17.

adidas presents the Gazelle Vintage Suede

Press release

adidas Originals presents the Gazelle silhouette in its purest form for FW16, presenting the casual icon in a trio of classic suede make-ups.

Taken from an early 90’s version of the Gazelle, every attention has been paid to faithfully reproduce the shoe in its original form, with a vintage suede upper, off-white rubber sole unit and essential leather serrated three-stripes and heel-tab. Stepping out in burgundy, navy and grey iterations, it’s a release that marks the welcome return of an unforgettable footwear classic.

The adidas Gazelle Vintage Suede is now being sold in Sole Academy, Commonwealth, Sneakpeek Shangri-La, and Urban Athletics, at P4,995.00.

adidas presents NMD_R1 PK WHITE

Press release

The debut adidas Originals NMD_R1 silhouette makes its triumphant return, this time stepping out in a full Primeknit construction in all white. The sleek design features the same technical wielded tape overlays atop a white BOOST midsole with its signature blue and red EVA plugs that echo moments of innovation from the adidas archive. It’s the ultimate premium sneaker with iconic references to the legacy of three-stripes.

The NMD_R1 PK White retails at P9,995, and will be sold at adidas Rockwell, Sole Academy BGC, and Commonwealth SM Aura.

adidas Originals by NIGO FW14

Known to many as the man behind some of streetwear’s most seminal labels, few names hit as hard as NIGO. For two decades the Japanese style icon has carved out the landscape of youth culture with his unforgettable clothing and creations, and for Fall/Winter 2014 adidas Originals joins forces with the street pioneer for a special collaborative collection – adidas Originals by NIGO.

True to his passion for classic and vintage clothing, NIGO has handpicked and re-interpreted pieces from the adidas Originals archives, blending a sportswear aesthetic with contemporary street style to create new street classics. The apparel collection features unforgettable adidas Originals pieces alongside staples of American sportswear such as coach and varsity jackets.

With the rich and impassioned history of adidas Originals alongside NIGO’s own iconic legacy as a pioneer of clothing and culture, one thing is clear – it will be Original.

Global release dates:
Launch dates: 1^st  of November. Available at leading adidas stores in the Philippines.

adidas.com/nigo

adidas Originals launches new fall/winter collection with award-winning artist Rita Ora

Product Release Material

Manila, 1 September 2014 – adidas Originals is excited to unveil the fall/winter 2014 Originals by Rita Ora collection. This three-season collaboration is inspired by a mutual admiration for “breaking the rules” and a shared rebellious nature. It brings about a fitting partnership between the brand with the three stripes and an award-winning pioneer of stage and style.

Known for her fearless take on fashion as well as her head-turning musical collaborations, Rita Ora is truly an icon in the music industry best known for her energy and spirit of originality.

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Pastel Pack

The Pastel Pack takes to the skies with dreamy sunset shades of powder pinks, blues and yellows. The collection’s pieces all feature a feather motif inspired by Rita’s own dove tattoo – including a sweatshirt with batwing sleeves and cut-out shoulders, as well as a track top with sheer lace detailing of feathers along the sleeves.

Roses Pack

The Roses Pack showcases the beautiful chaos of nature with repeat rose prints blooming around an insect invasion in a burst of rich colour and vivid detail. A deep shade of midnight blue forms a fitting backdrop to the vibrant scene of nature that unfolds across heritage track wear.

Loose boyfriend cuts in iconic sports fabrics contrast against the lush femininity of vividly luxurious red flock prints. The Roses Pack truly reimagines classic performance-wear.

The Rita Ora Pastel pack is available from 1 September 2014 at adidas Greenbelt 3.

The Rita Ora Roses pack is available from 1 November 2014 at adidas Greenbelt 3.

adidas Originals launches the ZX Flux in exciting colourways that capture everyone’s imagination

Manila, 1 August 2014 – adidas Originals announced the launch of the adidas ZX Flux, a reincarnation of the iconic ZX 8000. Built with Torsion tooling, the adidas ZX Flux retains its predecessor’s much-loved heel cage and larger-than-life attitude.

Over the course of Fall/Winter 14, consumers can also expect to see different ZX Flux in exciting colourways and styles. Consumers will be enticed by the printed and woven patterns; while altered outsoles and tribute colourways will impress old and new sneakerheads alike.

The ZX Flux packs are available for purchase at PHP 4895 at leading adidas, sports and sneaker stores.

ZX Flux Base Tone

ZX Flux’s Base Pack’s technical feel can be attributed to its 2-tone mesh upper and welded TPU 3-Stripes execution.

The shoes’ stripped back modern design is balanced by the midsole’s colour blocking style, which is inspired by the ZX 8000 trainers. A simple colour palette is also available and consumers have the option of bright red or cobalt blue on a black and white midsole.

ZX Flux Print Pack

The Print Pack is full of intense, photo-real colours and the digitally printed upper of the ZX Flux is vividly captured on satin.

Leopard print has always been a crowd favourite and the interpretation comes in bold berry accents on the 3-Stripes mark and tongue label, while another model features a contemporary rush of watercolour print, which is anchored with black 3-Stripes and heel cage and a white tooling.

Minimal, smooth lines against gutsy prints, the ZX Print Pack is full of delightful contradictions.

ZX Flux Reflective Snake Print Pack

The versatility of the ZX Flux can also be seen in the reflective snake print pack, which manages to incorporate a number of ground-breaking features on one shoe.

While snakeskin print is not new to adidas, the technique used to create a reptilian effect on this model was used on the Superstar and Americana trainers. ZX Flux’s upper features three layers: a synthetic base, reflective print on top, and finally a mesh overlay, which gives it a slightly muted yet texturized feel.

Neon pop details can be seen throughout, on the distinctive heel cage, sockliner and embroidered tongue tag, while the laces complement the snake print perfectly.