KANYE WEST AND ADIDAS ANNOUNCE THE YEEZY BOOST 350 V2 WHITE / CORE BLACK / RED

Press release

Philippines – KANYE WEST and adidas announce the much anticipated release of the YEEZY BOOST 350 V2 White / Core Black / Red.

This YEEZY BOOST 350 V2 features an upper composed of white and black Primeknit with a subtle contrasting off white streak, mirrored ‘SPLY-350’ mark, distinct center stitching, and heel tab.

A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction. The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole.

The YEEZY BOOST 350 V2 is already available for 11,495 PhP.

A full list of adidas retail locations can be found at adidas.com/KANYE  

For this release, adidas has released the YEEZY BOOST 350 V2 through an online raffle across the following countries: Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines; and a silent raffle for Australia and New Zealand.

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KANYE WEST AND ADIDAS ANNOUNCE THE YEEZY BOOST 350 V2 CORE BLACK / RED FOR INFANTS & ADULTS

Press release

MANILA, PHILIPPINES – After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas + KANYE WEST release of 2017 sees the model return in a black / red color way, releasing globally on February 11th in adult and, for the first time, infant sizing.

The YEEZY BOOST 350 V2 features a black Primeknit upper with contrast red letters bearing a mirrored ‘SPLY-350’ mark, distinct center stitching, and, for the first time on the YEEZY BOOST 350 V2, a heel tab.

On the adult shoe, a semi-translucent rubber outsole and TPU sidewalls create a striking effect while

providing superior traction, while the YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole.

The infant shoe features a responsive all-rubber outsole, and a BOOST™ midsole, delivering superior traction and comfort.

The YEEZY BOOST 350 V2 will retail for 11,495, and the YEEZY BOOST 350 V2 INFANT for 6,495. Both models will hit stores globally on February 11th, 2017. The YEEZY BOOST 350 V2 will be launched through an in-store ballot at selected adidas Original stores; while the YEEZY BOOST 350 V2 INFANT will be released as an adidas e-Com exclusive. Kindly follow the adidas Facebook page for the latest updates on this release.

adidas + KANYE WEST simultaneously release three YEEZY BOOST 350 V2 styles

Press release

Philippines – For the first time on November 23, Kanye West and adidas Originals release three color-ways of the iconic YEEZY BOOST at the same time. The world’s most influential and sought-after shoe debuts in black with three different flashes of color:

YEEZY BOOST 350 V2 Copper, YEEZY BOOST 350 V2 Green, and YEEZY BOOST 350 V2 Red

The YEEZY BOOST 350 V2 is crafted with the best innovation in adidas and with Kanye West’s unmistakable aesthetic. This version of the 350 V2 features an upper composed of Primeknit in tonal black. A streak of either Copper, Green or Red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. 

The YEEZY BOOST 350 V2s are now in stores and retail at P11,495.

KANYE WEST and adidas Originals drop the YEEZY BOOST 350 V2

Press release

Manila, Philippines – In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for color with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction. 

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor. 

The YEEZY BOOST 350 V2 will hit stores globally on September 24^th, 2016 and retails for P11,495.

adidas and Kanye West Make History with Transformative New Partnership

PRESS RELEASE

The Most Significant Partnership Ever Created Between an Athletic Brand and a Non-Athlete

Recently, adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of adidas + KANYE WEST, a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.

Kanye West

Recognizing the influence, success and global brand power that began almost two years ago with YEEZY for adidas Originals, the unprecedented new alliance makes history as the most significant partnership ever created between a non-athlete and an athletic brand. It will redefine the future, uniting adidas’ technical, innovative expertise and capabilities with the visionary imagination of West.

Together with Kanye West, a dedicated adidas team will lead the development and creation of all YEEZY products. Led from adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Further, adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.

adidas CMO Eric Liedtke and Kanye West

West said: “These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”

“Kanye is a true creator who has the ability to see things others don't. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” commented Eric Liedtke, adidas Group Executive Board Member, responsible for Global Brands. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new.” 

This recent announcement is the latest in a series of landmark achievements made by the German sports innovator and the globally influential artist. In February 2015, the presentation of YEEZY SEASON 1 rewrote the template of the modern fashion show, uniting style, music, celebrity, social media, and contemporary art to create a vibrant spectacle of creative expression. YEEZY SEASON 1 established West and adidas as powerful partners. 

At the same time the YEEZY BOOST 750 set off a global consumer sensation, serving as the first product drop born of the collaboration between adidas and West. Composed with adidas BOOST™ cushioning technology, the model combines the ultimate in comfort and performance with high-end style. 

As a follow-up, West and adidas launched the YEEZY BOOST 350, which went on to become one of the most sought-after and fastest-selling footwear models in history. The low-top model unites a BOOST™ cushioning sole and adidas’ Primeknit material with West’s pioneering aesthetic. The resulting design led to a consumer frenzy, followed by unprecedented sales and, last December, a Footwear News award for 2015 Shoe of the Year. 

Now, as long-term partners, West and adidas remain excited to reveal the next chapter of their collaboration.