Mazda Jinba Ittai Academy Opens Doors to the Public

Press release

Mazda’s trademark vehicle design and engineering philosophy which literally translates to horse-and-rider-as-one, is set to be the highlight of the first ever Jinba Ittai Academy public test drive activity happening this November 23 to 26, 2017 at the corner of 38^th and 9^th  streets, near Uptown Mall at the Bonifacio Global City in Taguig.

The four-day event will see the latest Mazda SKYACTIV models take on the specially designed Jinbai Ittai course. Mazda’s crossover lineup will make its test drive debut with the all-new CX-9 7-seater, the all-new CX-5 compact, and the refreshed 2018 CX-3 sub-compact crossover on hand for customers to feel and experience. The Mazda 6, the Mazda3 and the Mazda2 cars will likewise be available for test drive in the circuit designed to demonstrate vehicle features that enhance the connection between the driver and his car. All current models are now equipped with Mazda’s latest G-Vectoring Control technology which improves steering response and delivers higher levels of driver and passenger comfort.

“Jinba Ittai is Mazda’s guiding principle in its quest to achieve heightened driving enjoyment together with a premium passenger riding experience,” shares Steven Tan, president and CEO of Bermaz Auto Philippines, the exclusive distributor of Mazda vehicles in the country. “Mazda brings the driver and his car together through this fundamental engineering philosophy so the experience behind the wheel can be fun while, at the same time, less tiring for all riding passengers. This unique feeling is what we want our customers to discover during their time at the Jinba Ittai Academy.”

Aside from the informative test drive sessions, customers will learn from Mazda Japan-trained Jinba Ittai instructors about each vehicle’s design innovations that contribute to deliver the signature Mazda driving experience. Ten-time Philippine National Rally Champion, Vip Isada, and his crew of driving instructors, will guide customers as they tune their senses to feel the subtleties in movement and vehicle dynamics of each Mazda model.

Customers will also be entitled to promotions exclusive to the event, all of which are guaranteed to make purchasing a Mazda vehicle easier and more rewarding. On-site special deals will also be available to those who make reservations during the four-day event.

The public is encouraged to visit the Jinba Ittai Academy test drive activity from November 23 to 26, 2017 to drive, feel and experience the emotional bond between car and driver that only Mazda can deliver.

Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product lineup now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the all-new CX-5 five-seater and the all-new CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. There are 19 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro and Mazda Davao.

Safe and Convenient Driving with Mazda Connect

Press release

Even before the implementation of RA 10913, or the Anti-Distracted Driving Act, Mazda has already included built-in features that allow drivers to be safely connected with their smartphone, while also being entertained, on the road.

Mazda Connect is the infotainment system available in all KODO-generation Mazda models. Its human-centered design aims to minimize visual, cognitive and manual distraction. This advanced infotainment system allows the driver to control and manage data and select entertainment options while keeping his attention focused on the road ahead. With either its 7- or 8-inch touchscreens strategically located below the windshield line and just at the middle of the dashboard, the system was designed from the start not to interfere with the driver’s line of sight and instead enhance driving ease by positioning vital vehicle information at a slight glance.

With safety as the top priority, the Mazda Connect touchscreen feature is disengaged once the vehicle is in motion. This is when the intuitive layout and location of the Commander Control knob and its surrounding five buttons and accompanying volume dial, as well as the steering wheel control switches, take over and allow the driver to manage the system while keeping his head up and his eyes on the road.

Mazda Connect also lets the driver pair his mobile phone via Bluetooth for a true hands-free call experience. The system has a built-in microphone to pick up spoken voice while the car’s speakers pass audio through so the driver doesn’t have to hold his phone while listening to the caller speak. Through Voice Control and Recognition, Mazda Connect also reads out SMS text and allows the driver to reply with preset messages. Controlling the system’s functions through simple spoken words is yet another feature that demonstrates Mazda’s focus on safety while driving.

Mazda has been at the forefront of driving safety and convenience since the first Mazda Connect system was introduced in the current Mazda 3 in 2014. It is the first mainstream manufacturer to use a rotary controller paired with an in-dash screen, a feature previously found only in luxury brands. The Mazda Connect system undoubtedly leads the way to safer and more convenient driving.

Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product line-up now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the all-new CX-5 five- seater and the all-new CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. Mazda Philippines ranks first in the 2016 J.D. Power Philippines Customer Service Index Study which states that Mazda is among the best in the country when it comes to service quality, service initiation, vehicle pick-up, service facility, and service advisor performance. There are 19 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro and Mazda Davao

Official Philippine website: www.mazda.ph

#CelebrateDriving #MazdaPhilippines 

Mazda unveils Mazda 6

April 15, 2010.World Trade Center. At the opening day of The Manila International Auto Show 2010, Mazda launches the Mazda 6.