Tuesday, October 25, 2011

Sandwich Heroes: Eating Bread Can Make A Difference

Growing up, I was trained to finished my meals without leaving not even a piece of rice unless there's a bone or peel from a fruit. There are many reasons why I was being told: "Farmers worked hard for it", "it shouldn't be wasted" and "somewhere in the globe, there are people dying because of hunger". Emphasis on the last one.

Sadly, these are one of the problems that we usually see in the news. At the request of our government, World Food Programme or WFP addresses the needs for food security needs in conflict-stricken areas in Mindanao. But WFP is not just concerned with the food programme but also building up communities for social awareness.

According to facts provided by WFP, hunger kills more people than AIDS, malaria, and tuberculosis combined. Ratio is 1:7 people(adults and children) worldwide goes to bed hungry each night. In the Philippines, it's 1:9.

Unilever Philippines, who distributes popular names in grooming and food products such as Knorr, Lipton, Dove, Vaseline, Sunsilk, Creamsilk and Ponds, joins WFP against hunger and has been involved with the campaign in many occasions.. Unilever's business unit, Unilever Food Solutions, takes care of food services division that handles food services done in hotels, restaurants and caterers. This makes a good avenue for starting the campaign. WFP and Unilever launched the campaign, Sandwich Heroes. 

With this campaign, WFP and Unilever will make a difference and lessen hunger in hard-to-reach areas in ARMM, Maguindanao, Lanao Del Norte, Lanao Del Sur and Sultan Kudarat. It only takes ten pesos to provide a good, decent meal for a small child. You can also take part and make a difference. There will be featured sandwiches in participating establishments: Bigg's Diner, Cibo, The Coffee Experience, CoffeeBreak, Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow, The Sandwich Guy, and Wham! Burgers. For updates and information, like WFP-Phils. on Facebook.

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