Miracle Whip is all about making good things happen. But this time, Kraft has decided to whip up miracles outside of the kitchen with Miracle Machine.
Miracle Machine is a social network application and its objective is quite simple: to get people and their friends and their friends’ friends working together to make miracles happen for the less unfortunate. Think Facebook but instead of status updates and comments, you get opportunities to help.
Last year, when Ondoy mercilessly devastated the country, most of us turned to Facebook as a channel for mobilizing efforts to help thousands of people during those trying times. Miracle Machine aims to do the same, to become a centralized online hub where people from all walks of life can come together and combine their resources to extend a helping hand to those who need it the most.
For the first phase, the Miracle Machine wishes to whip up 12 miracles in 12 days through Facebook in time for the Christmas season.
Kythe Foundation hopes to help Angelalyn Magalano, a 13-year-old angel who suffers from Nephoric Syndrome and psoriasis by making her wish come true of meeting a pilot and talk about flying.
Jamboree Mountaineers hopes to make the indigenous tribes’ Christmas in Wawa, Montalban merrier by trekking there and delivering food for Noche Buena.
Childhope Asia hopes to keep street children warm this Yuletide Season by providing them with new underwear and clothes.
Kaeskwela hopes to fill the empty libraries of public schools in far-flung areas in the country with educational books.
The Philippine Animal Welfare Society (PAWS) hopes to find abandoned dogs and cats new families to take them in by making them adoption-ready through grooming.
Sagip Buhay and Philippine General Hospital hopes to provide medical assistance for those who don’t have the means and access to proper healthcare with new blood pressure devices and Thermoscan thermometers.
Firefly Brigade and Tiklop Society hopes to collect 10 bikes and bike safety gear for people in urban communities to help them get from one place to another faster and safer so they can be more productive in their work.
Tahanang Walang Hagdan hopes to give back to the 326 volunteers who have selflessly devoted their time to the organization by giving them gifts this Christmas.
Resources for the Blind hopes to record an audio storybook for blind children to bring them to the world of wonder and imagination.
Museo Pambata hopes to make 2, 000 children happy this Season of Giving by gifting them with pre-loved storybooks and toys.
St. Martin de Porres Charity Home hopes to spread holiday cheer with a potluck party for the underprivileged kids under its care.
Finally, for the 12th miracle, a fully functional miracle conduit will be made available on the 12th day of December to organizations who need it and people with something to give.
To set the wheels of Miracle Machine in motion, visit http://www.facebook.com/WhippingUpMiracles, click on the Miracle Machine tab. Maybe there’s one miracle or two you’d be able to help us make happen and you might also consider spreading the word to your friends. There might be someone in your friend list or your friends’ friend list who has the means to answer a call for help or support a specific cause.
If we get everyone to pitch in, we can show that as more people become part of Miracle Machine, we get to make more and more amazing things happen!