Friday, September 3, 2010

Ocean Minded's Weekend Sale

Brand History
·         Ocean Minded was founded as a sandal brand in 1996 by Gary Ward, and built on the principles of protecting our beaches, the environment, and an overall love of life.
·         Ocean Minded is a leading designer and manufacturer of high-quality leather and EVA-based sandals primarily targeted at the beach, adventure and action sports markets
·         Ocean Minded utilizes recycled and sustainable materials in its products, whenever possible.
·         We are the leading advocate for environmental awareness and responsibility.
·         Ocean Minded actively leads community beach clean-ups and educates our customers on the importance of leaving the ocean and all waterways in better condition than they were found
·         The Ocean Minded brand speaks to the aspirations and inspiration the consumer has for living the ocean/beach lifestyle, which will allow it to mature into a complete lifestyle brand in the future.
·         Over the past decade, the team at Ocean Minded has successfully developed a vibrant business and cultivated a strong following among young consumers.
·         Products are targeted to those who seek high-quality fashion sandals with an emphasis on style and comfort.
·         The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc.

Brand Attributes
          Environmentally Conscious
          Quality, Fit, Comfort
          Natural and Sustainable Materials
          LIVE the Ocean/Beach Lifestyle
          PROTECT Our Environment
          RESPECT The Ocean

Ocean Minded Sandals Feature Various Combinations of the Following Materials/Processes:
          Anatomical Arch Support
          Recycled OM Foam
          Recycled Croslite™
          Recycled Plastic Bottles
          Recycled Car Tires
          Organic Cotton
          Metal-free Leather and/or Suede
          Water Based Glue
          Recycled Outsoles
          Handmade stitches
          OM Foam Midsole

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