Coca-Cola is not just a brand of carbonated drinks, it's part of popular culture that many generations enjoyed. It was Coke who originally designed it's contour shape bottle that we still buy from every neighborhood store for the last 100 years.
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| Michael Moore, Atty. Adel Tamano, and Ted Ryan |
In it's 100th year of the contour bottle, Coca-Cola Philippines brought here the first ever Coke-Cola Bottle Art Tour. It's a traveling museum that is first seen in Africa and is touring 15 countries. It just came from Japan before it came here in the Philippines.
What you can see in the Coke Art Tour is different Coke ads and TV commercial plugs from the past. To make it more appreciative for us Pinoys, you will see old advertising clippings with local personalities like Gloria Romero in her earlier years in the entertainment industry.
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| Customized contour bottles |
There is also a display of the classic contour bottle used as canvas by today's modern contemporary artists. The Coke Art Tour is also interactive with many digital application like the designing your own Coke bottle in one of their touch screen displays.
It is also the only museum that you can drink Coke while on the tour. The tour guides is also around to entertain you with Coke trivia and history of the contour bottle. It is free to the public but it is encourage to buy Coke collectibles. When I toured it earlier, I was introduced to a group of Coke enthusiasts who collects Coke memorabilia like die-cast vehicles with Coke design for example.
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| Can you find the right angle to make the right contour bottle? |
The Coca-Cola Art Tour is only until October 4 at Bonifacio High Street Central Amphitheater. Spend your family weekend at the Coca-Cola Art Tour now before it packed up and go to the next country. For more Coke activities, follow this blog and like L.E.N.S. blogs on Facebook.
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