Saturday, January 10, 2015

What does it mean to be a Superstar?

Originals questions what it means to be a superstar in 2015

When the Superstar shoe was first
launched by adidas back in 1969, the word ‘Superstar’ was
unambiguous. Today, the word has been
corrupted to the point of confusion. So this year adidas
Originals sets out to question what it
means to be a superstar.

For entertainer and creative, Pharrell
Williams, the meaning is clear; “It’s not about the number of
views, likes or shares”. While
world-renowned footballer David Beckham decrees; “It’s not about
trying to be the next big thing.”

“It’s not about having your name on a
flag or a jersey”, echoes pro-basketball player Damian
Lillard, while singer-songwriter Rita Ora
states: “It’s not about following in someone else’s

Whilst these ‘Superstars’ have all had
different creative journeys, their original motivations from
when they started out remain intact.
Pharrell had a compelling need to create music. Beckham
just wanted to be the best footballer he
could be. They weren’t chasing fame; fame was a byproduct
of their dedication and hard work.

Whether its
1969 or 2015 one thing is certain – there is no short cut to being a Superstar.
Watch the short film from adidas
Originals, directed by Karim Huu Do, on what it means to be a
Superstar in 2015.


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