Most Original and Creative Finds in E-Commerce Revealed

The Multiply Origination Awards shortlists 30 outstanding products in the e-commerce space

The year’s top e-commerce products have been identified and now is the start of judging and voting on which ones stand out from the rest.

The Multiply Origination Awards has narrowed down 2012’s most outstanding local products in fashion, food and beverage, and home and family care available on the Multiply Philippines website. From almost 1,000 nominations, Multiply has shortlisted 30 local products that represent outstanding originality and creativity in the e-commerce space.

They will be reviewed by a panel of authorities in the world of e-commerce, and entrepreneurship and judged for the strength and innovativeness of the product concept, perceived value and marketability.

The judges for Multiply Origination: the Call to be a Business Stand-Out are GoNegosyo Founder and RFM Corp. CEO and President Joey Concepcion; Sulit.com.ph; Co-founder and Managing Director RJ David, BDO’s Sr. AVP for E-Commerce Lending Cofa Gutierrez; Multiply.com Philippines Country Manager Jack Madrid; and Chuvaness.com founder and lifestyle blogger Cecile Van Straten.

Chosen as finalists for their Original Fashion Forward Idea are the following; Honey Badger Bags of name of store, Manila Sole Shoes of name of store, Cabo Feather Miallot of name of store, Macy Satchel of name of store, Butter Tint of name of store, Under the Sea Charm Bracelet of name of store, Customizeable Wire Hangers of name of store, The Weekend Bag of name of store, USB Camera Necklace of name of store, and Smart Passport Folio of name of store.

Identified as the year’s Most Original Gourmand Idea finalists (include name of stores for each product) are Chuco Portrait, Enchanted Purple Hand-tied Purple Bouquet, Paris Halloween Treat Bracelet, Pineapple Vinegar, Trigona Sugar Bag, Crispy Tahong, Cake Clothes Line Design, Decorated Cake with 3D Designs, Dainty Vanilla I Love You Cookies, and 60% South Cotabato-Coco Regular Mini Crave.

Finally, singled out for the finalists of Most Original Mommy Management Idea are namely (include name of stores for each product) Hoot Hats, Sniffles Balm, Milea Bath andBody Wellness Essentials, The Mommy Patch Anti-Mosquito Rescue Stickts, BCV Tank Top, Mommy Mundo’s Mom 24/7 2012 Planner, The Proud Mama Reversible Nursing Cover, Momease Diaperbag Converter, Shoo Fly Insect Repellant Home Spray, and Tee Hee Shirts.

Aside from the judges’ scores, the public is also invited to vote for their favorite Original product online at http://origination.multiply.com/#8. Online voting will be from December 1 to December 20, 2012 and will contribute 30% to the final score of each finalist.

The three winners of the Multiply Origination Award will receive an Online Business Package worth P200,000.  The Online Business Package includes essential tools to promote the merchants’ existing online business, including a Samsung Galaxy SIII, a Cherry Superion Tablet, Smart Bro Pocket Wifi, a Gold Package from Sulit.com.ph worth P100,000, digital advertising and billboard exposure care of Multiply.com and more. Reveal of winners will be on January 14, 2013.

A first of its kind in the Philippines, the Multiply Origination Awards aims to recognize original ideas in the e-commerce space. “Multiply has been the home of Filipino online entrepreneurs, and witness to the inventiveness and ingenuity of Filipino internet merchants, and our platform has been host to some of the most original products we have ever seen; it is only appropriate that we recognize our talented and creative Merchants,” said Multiply Philippines Country Manager Jack Madrid.

The Multiply Origination Awards is presented by Multiply.com in partnership with Smart Money and Sulit.com.ph.

ABOUT MULTIPLY

Multiply.com is the biggest e-commerce site in Southeast Asia, carrying items from 16 product categories. Multiply launched its Philippine operations in August 2011, and today, it has 5.5 million users and 130,000 merchants in the country. On December 1, 2012, Multiply will complete its transition into an e-commerce platform in response to its growing number of online sellers and shoppers.

Multiply.com’s Marketplace enables businesses, big and small, to find success online through a powerful combination of robust eCommerce tools, partnerships with financial institutions and logistics service providers, and a large, active base of online shoppers. Today, Multiply.com is the fastest growing e-commerce community in the Philippines.