Going to communities and establishing their development is what I do during my younger years as a volunteer. For the Coca-Cola's campaign of Sari-Sari Happiness, it was similar to what I used to do. This campaign empowers women from these selected communities to start their own sari-sari store business.
Coca Cola did not just gave it simultaneously. They selected the right candidates for their capability to handle a sari-sari store. Also, they undergo several months of training from TESDA before they are awarded with certificates and their own sari-sari store.
Just before Christmas, these empowered women are finished with their training and are ready to open for business. But this didn't happen in the Taguig which I covered, but also simultaneously in Batangas, Pampanga, Davao, Bacolod especially in calamity-ravaged Tacloban. More than 100,000 stores are awarded and are called Christmas Hubs.
Truly this is an ideal Christmas gift especially in Tacloban so they can start anew. I can understand that this campaign also needs the cooperation of the local government office. For more updates on the social campaigns of Coca Cola, follow this blog or like L.E.N.S. blogs on Facebook.