PORTLAND,
Ore. (January 6, 2014) – adidas
today announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets.
“I’m
really excited to join the adidas family,” said Lin. “They’ve changed the game
with new technology and style and I can’t wait to be a part of it.”
Lin
joins the adidas basketball roster which includes teammate and seven-time NBA
All-Star Dwight Howard and a lineup of elite point-guards highlighted by
Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and
Damian Lillard of the Portland Trail Blazers.
“Jeremy’s
relentless drive, passion for the game and background of leading winning teams
throughout his career makes him a perfect fit for the adidas brand,” said Chris
Grancio, adidas head of global basketball sports marketing.
Unheralded
as a high school player, undrafted from Harvard University and cut twice from
NBA rosters, Lin made global headlines when he led the New York Knicks to an
improbable seven game winning streak in February 2012. Dubbed “Linsanity,” his
rise to stardom was fueled by elite playmaking ability and clutch shooting as
he became the only NBA player in modern history to tally 20 points and seven
assists in his first five starts.
The
first Asian-American player in the NBA, Lin joined the Houston Rockets in 2012
and has helped them become one of the Western Conference’s top teams while
averaging over 14 points, four assists and two rebounds per game this season.
Lin
will be featured in a variety of upcoming adidas marketing initiatives and will
play a role in the development of basketball footwear and apparel.
Other
adidas athletes include WNBA MVP Candace Parker, FIFA World Player of the Year
Lionel Messi FC Barcelona and six-time tennis Grand Slam singles champion Novak
Djokovic.
About adidas
adidas has been providing innovative products
for the world’s best athletes for more than 50 years, from past legends to
today’s superstars, such as Derrick Rose, Dwight Howard and Candace
Parker. On April 11, 2006 adidas and the National Basketball Association
signed an 11-year global merchandising partnership making the adidas brand the
official uniform and apparel provider for the NBA, the Women’s National
Basketball Association (WNBA) and the NBA Development League (D-League)
beginning with the 2006-07 NBA season
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