Colourful limited edition boot collection inspired by Brazil
Herzogenaurach, Saturday 25th
January 2014 – adidas is proud to unveil the Samba
Copa Mundial collection: a series of uniquely styled boots that build on the
colourful Samba line previously launched at the end of last year and mixes it
up with the iconic Copa Mundial – the best-selling boot in football history.
In
November 2013 adidas successfully kicked off its “All in or Nothing” 2014 FIFA World Cup Brazil™ campaign by
launching the Samba collection, an array of new and exciting colourways for
each of its four boot ranges, adizero™
f50, predator®, nitrocharge™ and 11pro.
Following the positive response by
fans worldwide, adidas decided to ramp up the collection by merging it with the
classic Copa Mundial.
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| adidas Samba Copa Mundial |
First released in
1982, the Copa Mundial is the best-selling boot in football history and has
been worn by some of the all-time greats including Franz Beckenbauer, Michel
Platini, Zico & Karl-Heinz Rummenigge. Since
then it has sold over 10 million pairs and was actually the last revolutionary
product innovation created by sporting goods legend and founder of the adidas
brand Adi Dassler.
adidas will release limited
numbers for each colour and boot of the special Samba Copa Mundial. These new
boots maintain the same qualities and feel of the traditional version but boast
the high intensity colourways of the Samba collection.
Michael Meinhold,
Product Manager, adidas Football said: “For the Samba Copa Mundial we wanted to
honour the legendary status of the Copa Mundial but also give footballers
worldwide the chance to add some extra colour and celebrate the World Cup in
Brazil. The pack is colourful, energetic but fully respects the Copa´s iconic
design and feel.“
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