MVP Derrick Rose’s adiZero Rose 2 is light enough to take flight
MANILA (October 6, 2011) –After winning the NBA Most Valuable Player award last season, there is not one second that Derrick Rose, the almost 23-year-old superstar, is resting on his laurels. For those of you wondering what he will be playing in this season as he competes for a title, adidas now introduces to you the adidas adiZero Rose 2.
“The adiZero Rose 2 is built for my speed so you better want to be fast if you wear this shoe,” said Rose, basketball’s youngest ever MVP. “It’s stable and light so it plays great on the court, but it’s also really clean so you can rock it and look real nice off the court. I felt like a gladiator when I laced them up to film ‘The Bull,’ and I hope everybody likes how we show my new shoes to the world.”
“Derrick is one of the most iconic and explosive athletes from Chicago to Shanghai, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball. “The adiZero Rose 2 is built specifically to enhance Derrick’s game, tell his story and provide players with a shoe that gives them instant style and speed.”
The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. It features a gore ankle strap for increased lockdown that also adjusts to accommodate Derrick’s adiZero Speedwrap ankle brace. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick’s explosive play.
Design details are inspired by his MVP season where he led his team to the top conference playoff seed and conference finals. The shoe features “All Flights Cancelled” on the tongue to represent how his play altered opposing teams’ future plans, and the sockliner reveals a list of cities with professional basketball teams as destinations on an airport status board. All statuses read canceled except for one that is “Cleared for Flight,”Chicago.
The adiZero Rose 2 is available for P5,995 and will launch in the black/red/white colorway at the following adidas stores: Greenbelt 3, Trinoma, Power Plant Mall, Resorts World Manila, Shangri-la Plaza Mall, Glorietta 3, Eastwood, Alabang Town Center, Festival Mall Gateway Mall, Ali Mall, Greenhills, Marquee Mall Pampanga, Ayala Center Cebu, Lee Plaza Dumaguete, Abreeza Mall Davao, Gaisano Mall Davao and Gaisano General Santos. It is also available at selected adidas shops in SM: Mall of Asia, Megamall, North EDSA, The Block, Fairview, Sta Mesa, Baguio, Cebo, Iloilo, Cagayan de Oro, and SM Department Stores in MOA, Manila, Fairview and Baguio. You may also visit selected adidas Shops in Robinsons Ermita, Galleria, Cagayan de Oro, Iloilo and Bacolod, and selected Toby’s stores at MOA, Fairview, Megamall, Shangri-la Plaza Mall, Trinoma, North EDSA, The Block, ATC, Galleria, Pampanga, Cebu and CDO, and in selected Planet Sports branches at the Power Plant Mall, Glorietta, Greenhills, Trinoma, ATC, Shangrila Plaza and Cebu.
Youtube link: http://www.youtube.com/watch?v=x3JQbx5VJQ4&feature=share
For more information visit www.facebook.com/adidasPhilippines.
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adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.