Product release material
MANILA, Philippines – On Monday, September
22, BUM Equipment will unveil its launching of G.I. (Girl It’s) Jane collection
named after one of its youth brand ambassador Jane Oineza, who is fresh from
her successful third finish in a recently concluded Pinoy Big Brother All In
Edition, a hit reality show of ABS-CBN Channel 2.
BUM’s move to provide Oineza with a
collection named after her does not just spotlight the young star’s
crowd-drawing potentials, but as an inspiration to the youth of today to be
uniquely strong and brave amidst any criticism.
There are two categories for this
particular collection—The Statement Shirts and the Skater Tops with Skirts.
Jane
Oineza’s Statement Shirts
Once there was this quote that perfectly
describes Jane, “It’s hard to be yourself in a world that wants you to be like
them.” But when she was just one of the housemates, she was brave enough to
hold onto what she strongly believed in. Thus, the statement shirts were
born.
The statement shirts texts will read: ‘I am
Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all
printed on black shirts. These speaks of Oineza’s transformation for the past
months, which truly defines ‘who’ she is as an individual, as a young talented
celebrity.
Oineza, being a youth brand ambassador is a
reflection of a young woman who is brave enough to face all the critics and
stay true to herself, no matter what.
This collection will be the first one to
come out in the market on the said mentioned date and can be purchased at all
BUM boutiques nationwide.
Jane’s
Skater Tops and Skirts
Being a young lady, apart from being a
celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects
that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with
her choice of clothing combining it with the accessories without overpowering
her real personality, that’s what she is.
As young lady who just blossomed after
celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM,
a thriving brand apparel is launching three variants of skater tops and skirts
under the G.I. Jane collection as well.
Though black in theme, the Skater Skirts
comes in three designs; black skull print, white skull print and diamond
pattern print. While G.I. Jane skater tops are spandex long sleeves with
accentuations to differ one tops from the other. These items can be bought in
pairs or can be bought separately.
The said girly-themed collection will soon
be available in November this year. Also, these will be exclusively available
in all SM department stores.
Jane Thoughts on these Collections.
“I am excited with the collection. And it
truly is me. It spells out who I am on and off camera,” Jane shares.
The collections are something that any
young lady would grab and own several pieces because of its message and the
design. The G.I. Jane collections do not just reflect Jane’s personality but
can be identifiable by any female growing up in the world of ‘peer pressures’
and stay committed to her ideals and do not conform to the standards dictated
of the ‘world’ around her.
“I do hope that even with the line of
clothing via BUM, I can be a living testimony to girls out there to standout
and not just be one of the many girls corrupted by any sort of ideals.”
To know more about BUM latest collection-- G.I.
Jane, visit its social media accounts such as Facebook, Twitter, and Instagram via
@officialbumph or visit its official website www.bumequipment.com.ph.
No comments:
Post a Comment