adidas by Stella McCartney

Fall/Winter 2014 Bold all-over prints, natural earthy tones and structured

silhouettes thrive in new FW14 collection

Herzogenaurach, March 2014: adidas by Stella McCartney presents a Fall/Winter 14 collection inspired by nature. Reminiscent of the authenticity and energy found in earth’s natural surroundings, eye-catching all-over wood and animal prints combined with neutral, earthy shades amplified by bold flourishes of colour – enticing the wearer to the outdoors to embrace the open air.  How casing structured silhouettes, innovative texture combinations and laid-back layering, the collection unites aesthetically compelling, standout style with supreme functional performance.

“This season I was inspired by the elements of nature and sense of freedom and individuality that it allows. All-over statement prints are complemented by an earth-based palette of autumnal tones and wintery hues, while a play on structure and sleek lines is tempered by voluminous outer layers and cover-ups. I’m also really proud to continue to offer a collection that incorporates sustainable elements wherever possible,” says Stella McCartney.

This season’s Run Range is influenced by the exhilarating freedom and adventure of trail running. Performance Longsleeves, ¾ Tights, Shorts and Nylon Tees in all-over wood grain prints are enhanced by an enveloping autumnal palette of deep reds, forest greens and earthy browns reminiscent of woodland terrain. Techfit baselayers featuring strong colourblocking deliver support and added dynamism, while Performance Jackets and Hoodies enhance feminine silhouettes with structured layering to complete the look. As temperatures start to fall, revolutionary new ClimaHeat® technology in Performance Midlayers and Winter Tights offers exceptional insulation for runners who love the great outdoors through the use of hollow fibres that trap warm air and maintain body heat. Designed for ultimate endurance, additional ClimaChill®, ClimaCool® and ClimaLite® functionality throughout the range ensures superior comfort and temperature regulation for maximum performance.

Suggestive of nature’s reflective and harmonious balance, the Yoga range introduces a new visual and performance-focused aesthetic based on complimentary contrasts. Ultra-feminine, seamless dip-dye base layers in Poppy Pink and Natural Grey sit alongside Loose-fit Sweatshirts and Woven Pants in Clementine and Platinum Mauve for ultimate manoeuvrability and comfort, as organic, neutral tones are accentuated by vivid splashes of colour. A Seamless Stretch-fit Onesie in Light Maroon featuring transparent racer-back detailing affords total freedom of expression and relaxation during. The highlight of the range is a Woven All-In-One cover-up with batwing sleeves, tailor-fit cuffs and ruched waist detailing available in Rose Tan and Natural Grey, which presents the perfect outer layer for use before or after sessions. To complement style options within the Yoga range, this season’s Studio selection features Performance Longtights and 7/8 Tees specially designed for winter, with Mesh Hoodies and Quilted Jackets adding a Stella edge.

Low Waste Hoodies and Pants in soft pinks and heather greys layer effortlessly with the Low Waste Pull-on and Shorts in Pop Purple and Sharp Grey, as adidas by Stella McCartney introduces additional high-sustainability pieces to the line. Presenting the perfect performance/style option for those mindful of their carbon footprint, Organic Cotton and Recycled Yarn pieces in each range complete this season’s sustainable offering.

Offering a unique fusion of technical superiority and style for the true performance-focused tennis player, the Fall/Winter 14 adidas by Stella McCartney barricade range will be worn by ambassadors including Caroline Wozniacki, Andrea Petkovic and Laura Robson for their matches throughout the season. Demonstrating cuttingedge athletic design and standout aesthetic, the range comprises separates and dresses based on an ultrafeminine power palette of nude and ginger hues, bright pinks and all-white; Innovative texture mixes of open and closed mesh structures meet with statement colourblocking for maximum effect during play. Wimbledon will see Caroline Wozniacki step out in a limited edition  cropped, spacer fabric Bomber Jacket in White, while Andrea Petkovic will debut a new style of on-court Short with flyaway detailing. The US Open introduces an edited selection of match ensembles for day and night, with bright shades of red and pink making an impact in New York during the day and sophisticated nude and ginger hues at night. Fit-and-flare silhouettes and bi-tonal pleats that flirt with players’ movements and swing add a luxurious, even more feminine edge.

FOOTWEAR AND ACCESSORIES

The season’s collection is supported by high performance footwear and utility accessories; each styled to reflect the adidas by Stella McCartney aesthetic while providing specific performance benefits. FW14 sees the introduction of the first ever adidas by Stella McCartney adiZero XT Trail Run shoe, specifically designed for trail running. Revolutionary  RAXION™ outsole technology delivers superior and surefooted grip, while the lightweight outer with protective toe enables runners to take on challenging terrain with speed and agility. Available in three eye-catching colourways – Cargo, Red Zest and Woodgrain print – the adiZero XT Trail Run shoe is the perfect option for this season’s winter trail runs. Run Backpacks and Bumbags in dark, subtle shades are perfect for storing essential items when on the go, while Run Beanies and Gloves in Base Brown and Ginger blend with outfits perfectly to keep runners cosy and warm.

Alongside the new adidas by Stella McCartney adiZero XT Trail shoe, the Run range extends its adidas by Stella McCartney Boost shoe offering. Featuring intelligent rubber zoning for grip and weight reduction – as well as stretch to mimic natural skin movement – new Pure Boost and Boost II shoes ensure unparalleled energy return in training, with thousands of capsules contained within the shoe, storing and unleashing energy with every step. New Pure Boost tooling enables runners to get back to their roots with uninhibited contact between foam and foot for ultimate comfort, while Boost II features an extended Torsion® system for stability and four-way mesh upper that complements the aesthetic of the main collection.

The innovative inner boot construction means it can be rolled down for a laid-back look, or worn up for maximum protection against the elements. Backpacks in Sharp and Natural Grey sit alongside ribbed woollen neckwarmers, balaclavas, hats and gloves to complete the look.