Coca-Cola Philippines and Coca-Cola FEMSA Philippines have decided to put on hold all commercial advertising for all Coca-Cola brands starting November 18 until further notice
Two weeks ago, the strongest typhoon in history struck the Philippines, bringing destruction to the Visayas region. The devastation brought by Typhoon Yolanda was unprecedented and unimaginable.
With the objective of using our capacity to extend aid and demonstrate our commitment to uplift the lives of the people in the affected communities, Coca-Cola Philippines and Coca-Cola FEMSA Philippines have decided to put on hold all commercial advertising for all Coca-Cola brands starting November 18 until further notice. Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas. Attached together with this letter is an announcement of this commitment.
This decision follows the recent efforts being made to the areas devastated by the typhoon. To date, Coca-Cola has donated more than US$ 2.5 million in cash and in-kind contributions for relief aid. We are also working closely with the Philippine government’s Department of Social Welfare and Development (DSWD), Armed Forces of the Philippines (AFP), and the Philippine Red Cross to ensure that we are able to continuously provide drinking water and other beverages to the communities affected. We will make certain that the Coca-Cola system in the Philippines is mobilized to help however we can.