Coca-Cola Philippines and Coca-Cola
FEMSA Philippines have decided to put on hold all commercial advertising
for all Coca-Cola brands starting November 18 until further notice
Two weeks ago, the strongest typhoon
in history struck the Philippines, bringing destruction to the Visayas region.
The devastation brought by Typhoon Yolanda was unprecedented and unimaginable.
With the objective of using our
capacity to extend aid and demonstrate our commitment to uplift the lives of
the people in the affected communities, Coca-Cola Philippines and Coca-Cola
FEMSA Philippines have decided to put on hold all commercial advertising for
all Coca-Cola brands starting November 18 until further notice. Any committed
advertising space will be redirected to the relief and rebuilding efforts for
the people in Visayas. Attached together with this letter is an announcement of
this commitment.
This decision follows the recent
efforts being made to the areas devastated by the typhoon. To date,
Coca-Cola has donated more than US$ 2.5 million in cash and in-kind
contributions for relief aid. We are also working closely with the Philippine
government’s Department of Social Welfare and Development (DSWD), Armed Forces
of the Philippines (AFP), and the Philippine Red Cross to ensure that we are
able to continuously provide drinking water and other beverages to the
communities affected. We will make certain that the Coca-Cola system in the
Philippines is mobilized to help however we can.
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