The ever-evolving clothing brand BUM goes for a
rock-star and utilitarian vibe for its Holiday collection. BUM is incorporating
leather, oxidized prints, ombre pieces, and knits, into its Holiday Collection.
Dubbed as “I Start the Revolution,” which is the third
and highlight of BUM’s three-part My ATEEtude campaign for 2013, the brand’s
Holiday Collection emphasizes on pieces that go for two things: an edgy,
rock-star vibe and a stylish, utilitarian chic.
Think biker jackets, acid-wash skinny jeans, hoodies,
long-back shirts, and leather-accented items. Leather, which can make the
wearer look casual, sexy, and daring, appears in the form of piping, pockets,
or sleeves.
And because the Holiday collection serves as the
brand’s banner campaign for 2013, it is but natural for BUM to up the ante this
time around.
After playing around with bright colors, BUM goes for
more solid colors. Chino bottoms with new trimmings, digital prints, cargo
pants, and ombre pieces—which refer to garments that have a graduation of
colors on them— have also made their way into this collection.
Knit is also a key element in the Holiday collection. Expect
BUM to come out with knitted jackets, shirts
with collars, and comfy but stylish blouses for girls.
With BUM’s new pieces, you now have all the reasons to
be a standout this season.
BUM is available in leading
department stores nationwide.
For more information:
Visit BUM Equipment
website: www.bumequipment.com.ph
Facebook: www.facebook.com/bumequip
Twitter: https://twitter.com/bumequip
Instagram: http://instagram.com/officialbum
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