derrick rose, Dwight Howard,
Damian Lillard, Jrue Holiday, John Wall, Ricky Rubio and Mike Conley jr. PARTICIPATE
IN LARGEST EVER ADIDAS BASKETBALL GLOBAL TOURS
PORTLAND,
Ore. (June 6, 2013) – adidas today
announced official plans for summer tours with NBA partner athletes including
Derrick Rose, Dwight Howard, Ricky Rubio, John Wall and more. Spanning two
continents, 14 countries, 25 cities and 50 days, the tours represent the most
expansive and large-scale effort by adidas to connect their partners athletes
with fans, grow the game and showcase the latest from adidas Basketball.
D Rose returns to Manila, Philippines
Chicago Bulls
superstar Derrick Rose headlines the D Rose Tour, where the 2011 NBA Most
Valuable Player visits Europe and returns to Asia for the third time. The
latter includes a 3-day visit to Manila, Philippines from September 14-16. This
marks the return of Rose since he last arrived in the country for a pair of
exhibition games in July 2011.
Inspired by the
exciting and attacking on-court play and smooth, understated off-court style of
Derrick Rose, fans attending the tours will have the once-in-a-lifetime
opportunity to meet and have unique access to Derrick through a multitude of premium,
exclusive events.
Even before D
Rose arrives in Manila, high school basketball players from the Philippines,
Indonesia, Malaysia, Singapore and Thailand will compete in regional 3on3
basketball tournaments. The winning teams from these countries will get the
chance to meet and play in front of D Rose in Manila.
A retail
promotion across Southeast Asia markets will also run from July to August,
giving customers a chance to win All-Access VIP passes to the D Rose Tour
activities in Manila.
Come September,
D Rose will engage his fans through a variety of activities, such as a
basketball competition, a party, meet & greet opportunities and social
media campaigns. He will also sport the D Rose 773, which includes signature
details and Crazyquick technology to help make Derrick quicker on the court.
Aside from the D
Rose Tour, the summer tours actually tip-off with the Quick vs. Fast Tour in
China June 30 – July 5, where Ricky Rubio (Minnesota Timberwolves), John Wall
(Washington Wizards), Jrue Holiday (Philadelphia 76ers), Damian Lillard
(Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies) will meet fans
and demonstrate how the game-changing Crazyquick and adizero Crazy Light 3
basketball shoes help make players Quick and Fast on the court.
Seven-time NBA
All-Star Dwight Howard the Los Angeles Lakers headlines the D Howard Tour where
he will make his seventh visit to Asia. The D Howard Tour in Asia is August
16-26 and includes activations in Seoul, South Korea; Taipei, Taiwan; Hong Kong
and Hangzhou, Chengdu and Beijing, China. Dwight will showcase his all-new D
Howard 4 signature shoe to fans on the tour, which is designed specifically for
his style of play.
“Through our successful partnership with the
NBA, we’re seeing the game of basketball grow globally year after year, and
we’re excited for this opportunity to fuel that growth,” said Lawrence Norman,
VP of adidas Global Basketball. “These great players are some of the most
recognizable athletes in the world, and we couldn’t be more proud to have them
on the ground representing adidas Basketball in countries across Europe and
Asia.”
For more information on the D
Rose Tour in Manila, stay tuned this June for the soon-to-launch website at www.drosetourmanila.com.
About adidas
adidas has been providing innovative products
for the world’s best athletes for more than 50 years, from past legends to
today’s superstars, such as Derrick Rose, Dwight Howard and Candace
Parker. On April 11, 2006 adidas and the National Basketball Association
signed an 11-year global merchandising partnership making the adidas brand the
official uniform and apparel provider for the NBA, the Women’s National Basketball
Association (WNBA) and the NBA Development League (D-League) beginning with the
2006-07 NBA season.
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