THE NEXT WAVE IS HERE: ADIDAS BASKETBALL ADDS EIGHT TO 2016 ROOKIE CLASS

Press release

Adding to an already impressive 2016 Rookie Class, adidas Basketball welcomes eight new members to the hoops family.  

“I’ve known some of these guys for a long time. We enjoy being in each other’s presence and at the same time, we’re fierce competitors. I feel like everybody else wants to fit in and for what? We’re born to stand out,” Jaylen said. “The whole brand, the whole movement – I’m here to create. That speaks to me on so many levels. I’m someone that wants to be different and respected for generations to come. That’s what I’m here for.”

Thon Maker of the Milwaukie Bucks, Taurean Prince of the Atlanta Hawks, Wade Baldwin of the Memphis Grizzlies, DeAndre Bembry of the Atlanta Hawks, Ivica Zubac of the Los Angeles Lakers, Cheick Diallo of the New Orleans Pelicans, Patrick McCaw of the Golden State Warriors and Isaiah Cousins of the Sacramento Kings join the ranks of our initial draft class highlighted by Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics, Dragan Bender of the Phoenix Suns, Kris Dunn of the Minnesota Timberwolves and Jamal Murray of the Denver Nuggets.

“I chose adidas to be different. Everybody wants to wear the same brands but at the end of the day, I want to set the tone. I’d rather form a bond and get to the top together than go where everyone else goes,” Taurean said. “Being with these other rookies is like growing up with your brother with those dreams to do something great. Once you’re able to accomplish that – it’s like it was meant to be.”

Seven of adidas’ newest partners stopped by the adidas Village in Portland, Oregon for a special welcome to the brand. Ingram, Brown, Murray, Maker, Prince, Baldwin and McCaw participated in product feedback sessions, footwear testing and an employee meet-and-greet.

“It truly means a lot to be a part of adidas, and we’re just going through this journey together,” Brandon explained. “The group that I’m with today – it’s just a lot of high character guys. So this new wave, all of the product and everything that’s coming is really just going to take things over.” 

The latest three stripe partners will play a collaborative role in driving performance insights to create new footwear and apparel. They will also be featured in upcoming brand campaigns, activations and global tours.

ADIDAS AND DAMIAN LILLARD STRIKE WITH SHARK BLACK EDITION

Press release

An offensive force at the top of the NBA food chain, Damian Lillard continues to grind during off-season workouts as he prepares for his fifth year in the league. Representing Dame’s primal on-court instinct and ability to attack defenses at will, adidas strikes with the D Lillard 2 Shark Black edition.

His latest D Lillard 2 features tonal black treatment, hits of red, Oak Print detailing on the lack lock, heel counter, outsole and BOUNCE midsole with unique chain stitch embroidery along the silhouette’s upper.

Shark Blackis already available in all leading adidas stores and retail partners for P5,995.

Follow the conversation @adidashoops on Twitter and Instagram with #DLillard2.

adidas Introduces Boost in Basketball with “Boost Changes Everything”

adidas today launches an all-new video introducing Boost coming to basketball, a technology that returns more energy than any other cushioning in the game. Boost is filled with thousands of capsules, giving you energy from tip-off to the final buzzer.

Titled “Boost Changes Everything,” the video portrays steel balls in front of side-by-side Boost cushioning and EVA cushioning. The cameras capture the real energy return as the balls continue to bounce on Boost long after EVA, proving that Boost will change everything on the court. 

Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram @adidashoops with #Boost. 

ADIDAS BASKETBALL ANNOUNCES D ROSE VISIT TO MANILA

derrick rose, Dwight Howard, Damian Lillard, Jrue Holiday, John Wall, Ricky Rubio and Mike Conley jr. PARTICIPATE IN LARGEST EVER ADIDAS BASKETBALL GLOBAL TOURS

 

 

PORTLAND, Ore. (June 6, 2013) – adidas today announced official plans for summer tours with NBA partner athletes including Derrick Rose, Dwight Howard, Ricky Rubio, John Wall and more. Spanning two continents, 14 countries, 25 cities and 50 days, the tours represent the most expansive and large-scale effort by adidas to connect their partners athletes with fans, grow the game and showcase the latest from adidas Basketball.

 

D Rose returns to Manila, Philippines

 

Chicago Bulls superstar Derrick Rose headlines the D Rose Tour, where the 2011 NBA Most Valuable Player visits Europe and returns to Asia for the third time. The latter includes a 3-day visit to Manila, Philippines from September 14-16. This marks the return of Rose since he last arrived in the country for a pair of exhibition games in July 2011.

 

Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attending the tours will have the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events.

 

Even before D Rose arrives in Manila, high school basketball players from the Philippines, Indonesia, Malaysia, Singapore and Thailand will compete in regional 3on3 basketball tournaments. The winning teams from these countries will get the chance to meet and play in front of D Rose in Manila.

 

A retail promotion across Southeast Asia markets will also run from July to August, giving customers a chance to win All-Access VIP passes to the D Rose Tour activities in Manila.

 

Come September, D Rose will engage his fans through a variety of activities, such as a basketball competition, a party, meet & greet opportunities and social media campaigns. He will also sport the D Rose 773, which includes signature details and Crazyquick technology to help make Derrick quicker on the court.

 

adidas Basketball Ambassadors go around the globe

 

Aside from the D Rose Tour, the summer tours actually tip-off with the Quick vs. Fast Tour in China June 30 – July 5, where Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (Philadelphia 76ers), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies) will meet fans and demonstrate how the game-changing Crazyquick and adizero Crazy Light 3 basketball shoes help make players Quick and Fast on the court.

Seven-time NBA All-Star Dwight Howard the Los Angeles Lakers headlines the D Howard Tour where he will make his seventh visit to Asia. The D Howard Tour in Asia is August 16-26 and includes activations in Seoul, South Korea; Taipei, Taiwan; Hong Kong and Hangzhou, Chengdu and Beijing, China. Dwight will showcase his all-new D Howard 4 signature shoe to fans on the tour, which is designed specifically for his style of play.

 “Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” said Lawrence Norman, VP of adidas Global Basketball. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing adidas Basketball in countries across Europe and Asia.”

For more information on the D Rose Tour in Manila, stay tuned this June for the soon-to-launch website at www.drosetourmanila.com.

 

 

About adidas

adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker.  On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.