Sunday, June 10, 2012

Jessica Soho And Vic Sotto Chosen As The Most Trusted TV Host Presenters In The Reader’s Digest Trusted Brand Consumer Survey 2012

Two of the most prominent media and showbiz personalities in the country were chosen by a Reader’s Digest Trusted Brand consumer survey to be the Most Trusted TV Host Presenters in the field of News and Entertainment.

Broadcast journalist Jessica Soho and actor Vic Sotto are the recipients of this   prestigious, annual award based on a recent survey by the iconic magazine.

Soho who received the same award in 2011 is known for her incisive news reports and riveting documentaries. 
The broadcast journalist has won numerous awards for her work which include the New York Film Festival for Coverage of a Breaking Story, and the George Peabody Award.
From L-R ) Walter Beyleveldt, Managing Director Reader’s Digest Asia Pacific; Jessica Soho, GMA’s Vice President for News Program;  Yvonne Tey,  Commercial Director Reader’s Digest Asia and Maricarl Garcia, Advertising Director Reader's Digest (Phils.), Inc.

She is kept busy by her highly rated, magazine style show on GMA-7 called “Kapuso Mo, Jessica” and the “State of the Nation.”

Sotto rose to showbiz fame as part of the wacky trio Tito, Vic and Joey.

He is also a producer of more than a dozen films with the “Enteng Kabisote” franchise as the most successful under his own M Zet Productions. 
Vic is presently one of the hosts of the popular, long-running noontime show “Eat Bulaga” on GMA-7 where he is known by the moniker “Bossing.”
The Reader’s Digest Trusted Brand, now on its 14th consecutive year in the Asia Pacific region, is a marketing institution which serves as a barometer in identifying consumer preferences and brand appeal of products in various categories.

The annual consumer survey coverage in Asia includes not only the Philippines but China, Hong Kong, Singapore, Malaysia, Thailand, Taiwan and India.

With a total of 8,000 respondents coming from eight Asian markets, Ipsos, Reader’s Digest research partner, managed the phone and postal survey in October 2011.

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