REVEALED: PHILIPPINES’s MOST TRUSTED NAMES

Post-event release

The Philippines has voted, and the results are in. 

The Reader’s Digest Most Trusted Survey, now in its 17^th year, has identified the brands and services Filipinos believe in, above all others, along with our most trusted TV presenter and sports personality.

Having a trusted name in 2015 – as a brand or a public figure – is more valuable than ever, especially in a world where choices are increasingly decided with a click on the computer, or a click on the TV remote.  

“It’s a huge endorsement,” notes Walter Beyleveldt, Reader’s Digest Managing Director, Asia Pacific.  “And one the winners should be very proud of.”

                        THE BRANDS FILIPINOS TRUST

Ø  Filipinos trust their meals to Baguio cooking oil, believe the quality of Monterey and Magnolia Chicken, and are confident in shopping at SM Malls. We’re secure with Acer laptops and when it comes to capturing those precious memories we prefer Canon cameras.  In all, the survey covers a broad range of 42 different product and service categories. See here / See attached for the full results

Ø  One of the world’s leading custom research firms, Ipsos, was commissioned to conduct the independent poll, and to ensure results were compiled in an objective manner using proven methodology.  Approximately 5,000 individuals were selected across 5 of Asia’s key markets such as the Philippines, HongKong, Malaysia, and Taiwan.

Ø  In the Philippines, around 1000 respondents completed the survey. Half were subscribers to Reader's Digest, while the remainder were selected to reflect the demographics of the general population.

Ø  Consumers were asked to rate the brands they nominated on six qualitative criteria, including quality, value and innovation.

Ø  There are two premium level awards given for Philippines Most Trusted Brands.  Gold Trusted Brand Award winners are those which stand out clearly above their competitors.  Platinum Trusted Brand Award is for brands which have achieved a mathematical ranking at least double that of the nearest competitor.

“Having a trusted brand is a distinct competitive advantage, and something the winners should quite rightly be making the most of in the marketplace,” notes Sheron White, Reader’s Digest Group Advertising Director, Asia Pacific.   “Congratulations to them all.”

MOST TRUSTED PERSONALITIES

The Reader’s Digest Most Trusted Survey has also identified the Philippines most trusted TV presenter, entertainment presenter and our most trusted sports personality.

These are highly popular and competitive sectors, where trust is a crucial attribute.

“TV presenters and their ratings depend on our trust, so to top this poll is a significant achievement indeed,” notes Sue Carney, Reader’s Digest Editor-in-Chief, Asia Pacific.

“Likewise, sport is something of a cultural and emotional attachment for many people, so being at the top of the podium is definitely worth celebrating.”

Much like the awardees for the consumer categories, the Filipinos choice for the Most Trusted Personalities have likewise remained consistent for the past few years.

Ms. Jessica Soho remains as the Most Trusted News Presenter for the fifth straight year, proving how much the Filipinos value her news reporting and her opinions.

As one of the most visible TV personalities and bankable product endorsers, multi awarded host Vic Sotto has again been voted as the Most Trusted Entertainment Presenter.

Sotto, who has been part of Eat Bulaga, the Philippines longest running variety shows on TV, has also hosted several game shows and starred in various sitcoms throughout the years.

Finally, despite coming up short in what was billed as the “greatest boxing match of the century” Filipino Pride and future boxing hall of famer Manny Pacquiao continues to be the Filipinos Most Trusted Sports Personality.

Reader’s Digest Awarding of US$ 5,000 Cash Prize to a Filipino

October 4, Quezon City - Reader’s Digest handed over the cheque worth US$5,000 to Nasibah Abdulfattah, the Filipino winner of the Click4cash August draw.

Nasi Abdulfattah.Photo courtesy of Reader's Digest

Nasiba Abdulfattah, 21 years old from Marawi City, Lanao del Sur, is the lucky winner of this electronic raffle participated by residents of Singapore, Malaysia, the Philippines, Thailand, Hong Kong and Taiwan. She was accompanied by her mother and brother in the awarding.

There is no required purchase to join the raffle. Individuals just need to visit the website of Reader’s Digest, follow the prompts on the promotional entry page, input the requested details and submit the fully completed entry.

 

According to Nash, her nickname, she will use her cash winnings to pay the debts of their family, which were incurred to fund her college education. She also added that she will use the money in reviewing for the nursing board exam that she will take next year.

 

The cheque was handed over by Emerald Digest Inc. President Miriam S. Balingit. Emerald Digest is the exclusive distributor of Reader’s Digest in the Philippines.

READER’S DIGEST TRUSTED BRAND GOLD AWARD

Reader’s Digest Philippines recently granted the Trusted Brand Gold Award to outstanding companies based on the results of its annual consumer survey. Shown in photo are some of the  Gold awardees with Reader’s Digest Asia Pacific managing director Walter Beyleveldt ( eight from left), Philip Yeo, Group Advertising Sales director, Yvonne Tey, Commercial Director and Maricarl Garcia, Advertising Director- Philippines and emcees Nicole Hyala and Chris Tsuper from 90.7 Love Radio. Jessica Soho ( seated second from left) also received her second Most Trusted TV Host Presenter ( News/Current Affairs) award.

Jessica Soho And Vic Sotto Chosen As The Most Trusted TV Host Presenters In The Reader’s Digest Trusted Brand Consumer Survey 2012

Two of the most prominent media and showbiz personalities in the country were chosen by a Reader’s Digest Trusted Brand consumer survey to be the Most Trusted TV Host Presenters in the field of News and Entertainment.

Broadcast journalist Jessica Soho and actor Vic Sotto are the recipients of this   prestigious, annual award based on a recent survey by the iconic magazine.

Soho who received the same award in 2011 is known for her incisive news reports and riveting documentaries. 

The broadcast journalist has won numerous awards for her work which include the New York Film Festival for Coverage of a Breaking Story, and the George Peabody Award.

From L-R ) Walter Beyleveldt, Managing Director Reader’s Digest Asia Pacific; Jessica Soho, GMA’s Vice President for News Program;  Yvonne Tey,  Commercial Director Reader’s Digest Asia and Maricarl Garcia, Advertising Director Reader's Digest (Phils.), Inc.

She is kept busy by her highly rated, magazine style show on GMA-7 called “Kapuso Mo, Jessica” and the “State of the Nation.”

Sotto rose to showbiz fame as part of the wacky trio Tito, Vic and Joey.

He is also a producer of more than a dozen films with the “Enteng Kabisote” franchise as the most successful under his own M Zet Productions. 

Vic is presently one of the hosts of the popular, long-running noontime show “Eat Bulaga” on GMA-7 where he is known by the moniker “Bossing.”

The Reader’s Digest Trusted Brand, now on its 14^th consecutive year in the Asia Pacific region, is a marketing institution which serves as a barometer in identifying consumer preferences and brand appeal of products in various categories.

The annual consumer survey coverage in Asia includes not only the Philippines but China, Hong Kong, Singapore, Malaysia, Thailand, Taiwan and India.

With a total of 8,000 respondents coming from eight Asian markets, Ipsos, Reader’s Digest research partner, managed the phone and postal survey in October 2011.