Manila, Philippines – adidas, the official outfitter of the National Basketball Association, today unveiled the new uniform and footwear assortment for the 61st NBA All-Star in Orlando.
New Uniform and Footwear to debut for NBA All-Star Game
The 2012 NBA All-Star uniforms were designed by adidas and inspired by the 20th anniversary of the memorable 1992 NBA All-Star game, which was also held in Orlando. Inspired by the Sunshine State and the fun atmosphere of NBA All-Star weekend, adidas NBA All-Star basketball shoes feature bright orange coloring to pay homage to Orlando’s Orange County and the state’s famous oranges.
“NBA All-Star is an exciting event that combines sports, style and entertainment unlike any other in the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “NBA All-Star is the premier event to showcase adidas’ court-to-street heritage on basketball’s biggest stage and bring it to fans around the world.
The All-Star jerseys feature oversized East and West All-Star block lettering that was inspired by 1992 jerseys. The jackets and jerseys feature dip-dyed hardwood heather pattern inspired by the floor of the Orlando Arena where the game was held. The tonal blue and red, and three stripes silver and gold accent coloring on the jerseys and short sides will make the uniforms stand out on court. The woven NBA All-Star shorts are inspired by board shorts and also feature a sublimated mesh pattern for high performance and breathability.
Replica NBA All-Star jerseys and shorts are available at retail with a full range of NBA All-Star apparel from adidas at Php 2,495.
In Orlando, NBA All-Star Jam Session with adidas provides fans the once in a lifetime experience of participating in the NBA All-Star excitement. Fans have the opportunity to meet and collect autographs from NBA Players and Legends and see some of their favorite NBA players, mascots, dance teams, and celebrities. Jam Session is non-stop basketball action where fans can indulge in everything basketball from comparing hand and shoe size to competing in skills challenges or getting basketball tips from NBA Players and Legends.
Special On and Off-Court Footwear Celebrates Sunshine State
adidas, Derick Rose, will debut a special NBA All-Star version of the adizero Rose 2.5, at the 61th NBA All-Star Game in Orlando.
Inspired by the Sunshine State and the fun, vacation atmosphere of NBA All-Star weekend, the NBA All-Star edition bright orange coloring pays homage to Orlando’s Orange County and the state’s famous oranges.
adiZero Rose 2.5 is the fourth shoe for reigning NBA MVP and three-time NBA All-Star Derrick Rose of the Chicago Bulls. At 11 ounces, its the lightest signature basketball shoe he has ever worn to provide next level speed and support for the second half of the season and NBA Playoff run. The toe box features a brushed synthetic material with hardwood heather texture and iced outsole to tie to the NBA All-Star uniforms. Inspired by the adizero Crazy Light, the upper features premium SPRINTFRAME and enlarged SPRINTWEB area to reduce weight, add support and allow maximum control. The GEOFIT memory foam collar provides optimum comfort and fit, especially with Derrick’s adizero Speed Wrap Ankle Brace.
adizero Rose 2.5 All-Star is available on February 17 at adidas Shops in Trinoma, Greenbelt 3, Mall of Asia, North Edsa, Cebu and at Titan. It retails at Php 7295.
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Dwight Howard, Derrick Rose Candace Parker and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games reached 215 countries and territories in more than 40 languages. End-of-season NBA rosters featured 85 players from 41 countries and territories. NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $165 million to charity, completed more than 1.7 million hours of hands-on community service, and created more than 625 places where kids and families can live, learn, or play.