MANILA,
Philippines (February 2013) -adidas
Philippines recently announced the launch of the D Rose 3.5 signature basketball
shoe. Designed and developed with Chicago Bulls superstar point guard Derrick
Rose, the shoe has improved performance, bolder style and more personal details
than its predecessor.
“My
main thing is always sharpening up my game and improving my body and with the D
Rose 3.5 adidas took that same approach,” said Rose. “This shoe takes the best
things from my last shoe and made them even better. I’m more comfortable and
supported on the court and bringing some real serious style too.”
The
D Rose 3.5 shoe is inspired by Derrick’s dedication and hard work to his game
and features adidas’ most innovative performance technology, premium and rich
style elements and personal details.
To
exceed the performance needs for Derrick’s unique style of play which includes
extreme changes in direction, acceleration and explosiveness, adidas designers
made the D Rose 3.5 more supportive, comfortable and responsive than its
predecessor. The shoe fits even closer to the foot for faster cuts and features
a SPRINTWEB upper engineered specifically for his style of play, which reduces
weight with maximum support and breathability.
Additional
performance features include an ergonomic ankle collar pocket to ensure maximum
support during hard cuts and a breathable mesh tongue to improve comfort.
SPRINTFRAME technology features an external heel counter to reduce weight and
allow for energy return and motion control, giving Derrick his best performing
signature shoe to date to improve his performance on court.
The
bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game
and functionally it increases flexibility and provides optimum toe protection.
The synthetic leather upper features the spiral protruding from the D Rose logo
on the ankle to represent how his on and off-court success continues to grow
from the support of his family, who inspired the logo. Chicago call-outs on the
inside of the tongue showcase the essence of Rose, including a “Rooted in
Chicago” graphic with lettering, colors and shapes inspired by Derrick’s
tattoos and the Chicago flag. Each colorway of the D Rose 3.5 will feature
special graphics, materials and colors that give details about Derrick’s life
and style of play.
The
three stripes are again featured on the back of the shoe to represent Rose’s
speed, and now wrap around the outsole so opponents will see them not only when
he drives past them, but also goes over them.
The
D Rose 3.5 launched in the Philippines last February 1 for PHP 7995 in away
(black/white/red) and home (gray/black/red) colorways. The shoe will launch in
six additional editions.
About
adidas
adidas
has been providing innovative products for the world’s best athletes for more
than 50 years, from past legends to today’s superstars, such as Derrick Rose,
Dwight Howard and Candace Parker. On April 11, 2006 adidas and the
National Basketball Association signed an 11-year global merchandising
partnership making the adidas brand the official uniform and apparel provider
for the NBA, the Women’s National Basketball Association (WNBA) and the NBA
Development League (D-League) beginning with the 2006-07 NBA season.
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