HBO ASIA LAUNCHES HBO GO – A NEW BROADBAND STREAMING SERVICE

Hong Kong’s now TV First In Asia To Offer Service

Philippines, February 25, 2013 – HBO Asia, the leader in home entertainment and at the forefront of broadcast technology, has announced the Asia launch of HBO GO to now TV’s HBO subscribers1.

Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam, HBO GO will make its Asian debut in Hong Kong on February 28 2013 exclusively and free to now TV’s HBO subscribers.

“HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service,” said Jonathan Spink, Chief Executive Officer, HBO Asia. “With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier.”

Janice Lee, PCCW's Managing Director of TV and New Media, said, "We are excited to be the first in Asia to offer HBO GO and our customers will soon be able to access HBO’s great movies and TV series anytime and anywhere.  HBO GO complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our app, users are able to enjoy more than 25 live channels and 1,500 hours of on-demand programming comprising around 600 titles of movies, TV dramas, sports, variety shows and news programmes.”
HBO GO subscribers will have unlimited access to current HBO Original series as well as popular past series like Band of Brothers, Sex and the City, The Sopranos and Rome plus HBO movies, documentaries, comedies, family content, entertainment specials and more.

“HBO GO is packed with features all giving maximum choice to the subscriber,” added Spink. “We will continue to update HBO GO with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013.”
Download the HBO GO App for free from App Store, Google Play Store or Windows Store in Hong Kong or go to www.hbogoasia.com  .

1now TV HBO SUPER PAK subscribers.


About HBO ASIA

Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios - Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros., as well as a large number of major independent studios. HBO Asia has proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers. HBO Asia offers a bouquet of channels and services including 24-hour commercial-free subscription movie channels in standard-definition and high-definition – HBO, HBO SIGNATURE, HBO FAMILY and HBO HITS – as well as HBO GO, HBO ON DEMAND, CINEMAX and RED. HBO Asia is the exclusive distributor of BabyFirst and WarnerTV in Asia and a joint venture of HBO (a Time Warner company) and Paramount. Log on to www.hboasia.com for more information.

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HBO, HBO GO and Home Box Office are service marks of Home Box Office, Inc. Used with permission.

Issued on behalf of HBO Asia by Virtusio Public Relations International Inc. (VPRI)