Cebu is know for it's danggit and historical landmarks like the Magellan's Cross. It is also known as the place of origin of Julie's Bakery, which has many store franchises nationwide.During the Sinulog 2012, Julie's Bakeshop and the World Food Programme joins the parade with their own float that shows their partnership in battling hunger. Also riding the float was WFP Country Director Stephen Anderson and Julie's CEO Joseph Gandionco. Julie's is having it's own fundraising drive called "Bayan Bread", were proceeds goes to help feeding school children in conflict and in Sendong-affected areas.
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