Welcome the year of the Monkey to your home this 2016

Press release

Another roller coaster ride of a year has passed and it’s time to welcome the Red Fire Monkey as it heralds 2016 with full energy and enthusiasm. The joyful, curious and inventive Monkey meets the confident and impulsive energy of Fire. This is a perfect time to do a home makeover and ready your household for the luck to come.

With you in this turn of the year adventure is Electrolux, one of the global leaders in home appliances, sharing some pointers to welcome the Year of the Monkey in your home this 2016.

Clean up and de-clutter

The New Year is a time for new beginnings, and everyone likes to start off fresh. It’s important to clean your home from top to bottom prior to the Lunar New Year. Cleaning the house symbolizes sweeping out any misfortune from the previous year that has accumulated in your home.

With the help of handy cleaning helpers such as the Electrolux ErgoClean bagless vacuum cleaner, you’re sure to get your home clean in no time. Its 4G Cyclonic Technology offers powerful suction to ensure your home is dirt and dust-free.

Refresh your look

Why not welcome the Year of the Monkey with a new look for your home? It’s the perfect time to rearrange, switch things up and see things from a different angle. You don’t always need to break the bank to create a new look. A few simple rearrangements at home can completely change the vibe of your space.

One way to refresh your décor is changing up your curtains and linens. Take out those special linens hidden in the closet. Make sure to wash them first to get rid of the musty closet smell or molds. The Electrolux UltraMix™ Washing Machine has a Refresh Cycle which is the perfect program to quickly revive and freshen fabrics. 

Prepare a sumptuous feast

The celebration for the new Lunar Year is a time for families to enjoy each other’s company over good food and have high hopes for the year ahead. Among the favorite food prepared in households are Tikoy, pansit, fish, and round fruits such as mandarine oranges, pomelos and suha.

With its spacious layout and powerful sealed burners, Electrolux Cooking Ranges are the perfect kitchen partners in preparing your New Year feast.

Electrolux Dynamica Cleans Your Household With Style

Since 1920's, the vacuum cleaner is an innovative device. Electrolux was very popular with vacuum cleaners back in the 1980's and they are bringing that back with the new Electrolux Dynamica. Unlike the traditional vacuum cleaner, it doesn't need an extensive part or a bag to put the dirt into. Instead, there is a canopy on the Dynamica itself.

What's good about the Dynamica is that you won't have any trouble with storage. Just like a broom, you can place it in in the corner and it's more presentable. I explained in my previous post about the Dynamica that unlike the broom, you can't be assured that you are able to sweep everything and the bristles come off as the time goes by.

To find out more about the Dynamica, check out the Electrolux website.

My Entry To The Electrolux Doom Of The Broom Contest

Although the broom is one tool that Pinoys are proud of, it is not perfect. It does not guarantee that you can sweep all the dirt. The mastery of the broom is only gained from experience. But the broom also has its flaws. The broom itself gets to leave its own mess because of its strands. "I need change. I want to start the doom of the broom. I need help!"

You too can join the contest.Simply follow the mechanics below:

Electrolux Promotes Health and Wellness in their Latest Line

March 1, 2011. Electrolux, the leading brand for home appliance launches their new line of air conditioning that promotes good health and wellness to all who uses it. The latest line were dubbed as Halsa (pronounced as helsa) is a Swedish word for health and wellness. The concept of this new products is since summer is almost near, we can't hide the fact that the weather will be more humid and that it may brought diseases so these new air conditioning systems has the technology to "release particles of Vitamins C. Most diseases are usually caused by lack of Vitamin C and applies to our bodies as protection barrier to diseases. These air conditioners are already commercially available. For more information and updates, go to electrolux.com.ph, electrolux.com/electrolux-insiders or at their Facebook page.

This Lovers’ Month, Electrolux promo also comes in pairs!

Shoes, headphones, gloves, earrings, chopsticks, and of course, couples… most good things really just come in pairs.

This Valentine’s Season Electrolux offers a yet another good pair – the Electrolux specially bundled washers and dryers at a much discounted price.

Effective February 1 to 28, 2011, you can avail of as much as PhP10,000 discount whenever you buy an Electrolux front load washer, and to complete the pair, Electrolux also offers a 30% discount on its dryers upon purchase of participating front load washers.

The special bundle promo is a very timely offer this Valentine’s season when being in pair is the way to go.   So getting a washer together with a dryer at a very good price is such a perfect pairing idea!

Affordable payment schemes using major credit cards are also available. The front load washers can be purchased at 0% interest for a 12-month installment plan and the dryers can be purchased at 0% interest for a 6-month installment plan.

With the advent of the Love Season, you can only think of spending more time with your significant other.  And this is where Electrolux comes to the rescue.  Electrolux front load washers and dryers allow you to have more quality time with your partner instead of spending more hours doing the laundry as its superior cleaning and innovative time saving features effectively cleans your clothes at a shorter time. 

Electrolux Front Load Washers are equipped with Time Manager Function, which lets you reduce laundry time and for some models, choose how long your laundry should take. They are also eco-friendly and very energy efficient as it uses up to 70% less water and 80% less electricity than any other conventional washing machines.

Electrolux Machine Dryer, on the other hand, is the perfect partner to your Electrolux front load washer as it completes your laundry process in an instant. It protects your delicate fabric from damage during the drying process and softens the harsh feeling of the fibers, making the fabric nice and comfortable. Electrolux Dryers come in two models (EDV 600 and EDE 67550), which both feature smart drying sensor which automatically shuts off the dryer once clothes are hundred percent dried already to save you electricity and time.

Grab this limited offer and buy an EWF 1282 front load washer at PhP39,990 only which is PhP10,000 less than its original price of PhP49,990!  And when you buy the washer, you can opt to get and pair it with the EDV 600 mountable dryer at PhP14,630 only which is 30% less than its regular price of PhP 20,990.  Other models included in the promo are the EWF 10741 and EWF 85761 front load washers and the EDV 67550 dryer. 

Now, you can enjoy the Love Month more and let Electrolux take care of your laundry chores!

For more information on the Electrolux Valentine’s Promo, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit www.electrolux.com.ph.

For further information, please contact:

Terry Sales

Marketing Manager, Electrolux Philippines

terry.sales@electrolux.com

Celebrate thoroughly clean laundry in less time with Electrolux’ Front Load Washers

Electrolux’ Front Load Washers now come with time saving features to give you more time to celebrate life

Electrolux ‘ Front Load Washers are now designed to help busy moms and families of all sizes get thoroughly clean clothes in less time with innovative time saving features.

 Electrolux’ Front Load Washers EWF 10741 and 1282 both have the Time Manager Function, which lets you choose how long your laundry should take.

For superior cleaning, they have the Jetspray feature, which showers water and detergent at a constant rate through your clothes and directly onto dirt for a more thorough wash, and special wash programs to clean different fabric times.

The EWF 1282 also has a larger drum to help reduce the number of wash-loads and accommodate larger items like comforters to help save even more time. 

Meanwhile, the EWF 85561 and EWF 85761 both have the Super Quick Wash function that reduces washing time by almost half.

EWF 85561

 The EWF 85561 has a 6.5 kg. loading capacity, a size ideal for singles and small families, while the larger EWF 85761 has a 7 kg. loading capacity perfect for growing families.

 Both washers also have a wider drum for even better circulation and cleaning. They also work more quietly so you can relax in your room while doing the laundry – it has a Coin Trap feature that eliminates noise coming from coins and other objects left in clothes during the wash and Active Balance Control, which distributes the load evenly in the washing machine to lessen noise and vibration.

Check out the Electrolux Front Load Washers now and get thoroughly clean laundry in less time.

For more information on Electrolux’s Front Load Washers, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic  toll-free  number  1-800-10-845-CARE  (2273) or visit their website at www.electrolux.com.ph

Get thorough clean with the latest in washing technology from the new Electrolux T-Drive Washers

Electrolux’s T-Drive technology gives you better cleaning and other laundry benefits versus traditional washing technology.

Unseemly residue stains. Uneven cleaning. Tangled clothes. Are these familiar problems to you?

You probably don’t realize that these all stem from traditional washing technology – and that’s why one of the world’s leading innovators in washing machine has come up with new technology to solve these age-old laundry problems with the new Electrolux T-Drive Washing Machine.

The new Electrolux Top Load washers come with the advanced T-Drive Technology that gives you better clean than before.

T-Drive technology promises a +35% Cleaner Washing Performance  – it uses a paddle to replicate the thorough yet gentle action of hand-washing, giving you washing performance that’s 35% better than conventional pulsator topload washers. 

It also comes with a uniform washing system, which delivers constant cleaning from the top to the bottom of the drum, regardless of the load size – so that all pieces of clothing are thoroughly washed.

The T-Drive technology also comes with an Anti-Tangle and Anti-Residue system. It cycles water uniformly throughout the drum and gently separates clothes for a tangle-free wash, while its unique agitating action delivers better detergent dilution than other top load washers to prevent unseemly detergent residues appearing on dried clothes.  

Plus, it’s an eco-friendly appliance as it has an Eco Rinse Program that saves up to 50% of the water used on extra rinse cycles. It works by spraying water only in small pulses. After each pulse, the drum spins to remove the dirty water from the clothes.

EWT 705 SRP P14,499

The Electrolux T-Drive Top Load Washers come in two models – the EWT 705 with a 7 kg. loading capacity and the EWT 905 with 9 kg. loading capacity.

EWT 905 SRP P19,499

Solve old laundry problems with the latest in laundry technology – experience thorough clean with the T-Drive technology of Electrolux’s Top Load Washers

For further information, please contact:

Customer Care : (+63) 2 845 2273

Toll Free Number : 1-800-10-845-2273

Email: wecare@electrolux.com

Website: www.electrolux.com.ph

Share more of our thinking on www.electrolux.com

Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees. For more information, visit http://www.electrolux.com/press.

Fun, music and excitement await consumers at the Electrolux Wash-a-Palooza

Electrolux gave its customers, trade partners, and the public a fun-filled, action-packed afternoon as it continues its Wash-a-Palooza campaign, a fun-filled series of activities that celebrates Electrolux innovative washer and dryer lines through exciting promos and fun surprises and activities.

Teams had an amazing afternoon as they raced around Eastwood completing a variety of challenges, which required a combination of brains and brawn.

These included searching for stores around Eastwood with only cryptic clues, traversing through a clothesline, rappelling and answering trivia questions about Electrolux’s innovative washer and dryer lines and an exciting sprint to the finish line along the jogging paths of Eastwood.

The winning team was awarded gift certificates worth P15, 000. Yet all the participants also emerged as winners as they received their choice of an Electrolux Pop-Up Toaster, Steam Iron, Rice Cooker and Coffee Maker.

And the fun wasn’t over after the race was won as teams relaxed at a concert party with hits from popular Filipino band True Faith.

“The Wash-a-Palooza campaign is like throwing our customers a party in the stores with freebies and discounts, and showing them how our washers and dryers have been designed to help them do their laundry more conveniently to give them time to celebrate more in life,” said Terry Sales, Marketing Manager of Electrolux Philippines.

 

Earlier in the campaign, Electrolux held a washing marathon in Cebu City where 5,000 kilograms of freshly laundered and ironed clothes were donated to the charity institution Tabang Patrol.

Wok-a-holics at Waltermart face off at the final round of the Electrolux’ Wok-a-Holic competition

Hosted by Winnie Cordero

Three teams of Wok-a-Holics face-off for the title of Wok Grand Champion at the final round of the Electrolux “Wok-a-Holic Kitchen Masters” cooking competition at Walternart North Edsa.

Brothers Edwin and Robert Leceta

After several rounds of grueling wok cooking, only the best and most passionate Wok-a-Holic pairs remain to advance to the finals, where their wok skills were put to the test as they showed off their own Fusion recipes for three dishes - one Rice dish, one using Noodles and the last featuring Meat or Seafood, using Electrolux cookers that were especially designed for wok cooking.

Mother and daughter team Cynthia and Monina Sto. Domingo

The top three teams competing at the finals are: the Big Brother team composed of Edwin and Robert Leceta, who wowed the judges with their Piña Orange Beef Steak and Ginger Beef dishes at the semis; the Mum and daughter duo, composed of Cynthia and Monina Sto. Domingo, who delighted the judges with their Meatball with Caldereta Sauce and Sweet & Sour Sauce Prawn during the first two rounds, and Pinay Team members Anna Maria Damacion and Yuka Nunuora, whose delicious Pinoy Pizza and Congee Balls knocked out the competition in the eliminations..

Anna Maria Damacion and Yuka Nunuora

 Renowned celebrity Chef Bruce Lim, host of Asian Food Channel’s Tablescapes: Life on a Plate and owner of the elegant private-dining establishment Chef’s Table, continued to serve as the Chef Consultant, judge and food critic, along with host Winnie Cordero who annotated the exciting wok cooking action. And they certainly had a tough time choosing between these three talented Wok-loving teams!

Judges

And though only one team walked off with the title of Grand Champion, all three teams are already winners. The team that wins the finals not only gets to take home the title of Wok-a-Holic Kitchen Master but each will receive an Electrolux EKM6645X Gas Range worth P30,000 and P5,000 worth of Meyer Cookware.

Meanwhile, the Runner-up team wins an Electrolux EKM5541X Gas Range worth P20,000 and P1,500 worth of Meyer Cookware while the 2nd Runner-up gets a WCG632W/K Gas Range worth P15,000 and P1,500 worth of Meyer Cookware. And with Electrolux cookers that come with their own wok stand, they can continue to cook their favorite stir-fry and ginisa dishes at home!

The Electrolux “Wok-a-Holic Kitchen Masters” competition is part of Electrolux’ Wok-a-Holic campaign, which celebrates the Asian cook who loves to whip up wok dishes.

Done in partnership with SM Appliance Center, Abenson, Anson’s, Meyer and Mommy Academy, “Wok-a-Holic Kitchen Masters” not only allowed homemakers to showcase their wok-cooking skills but allowed the interested audience to learn more delicious wok recipes through cooking demos, courtesy of Meyer, a world leader in cookware.

“It was knowing how much Filipino cooks loved ginisa dishes and Asian stir-fry that gave us the idea for the Wok-a-Holic Kitchen Masters competition and we’re very happy with the way it turned out,” said Terry Sales, Marketing Manager of Electrolux Philippines.

“We not only gave Wok-a-holics a venue to display their cooking skills and their own homemade wok recipes, it also introduced more people to the wonders of wok cooking and allowed them to get to know Electrolux’ range of Gas and Electric Ranges, Hobs and Hoods that were especially designed with the Asian way of cooking in mind,” he noted.

Chef Bruce and the winners

The second runner up were the Big Brothers team. The first runner up were the Mother and Daughter team and Team Pinay won the competition and was also the Media's Choice awardee.

The Winners and Media's Choice Awardee with the judges

Wok With Electrolux

Wok-a-holics can now indulge in their passion for cooking with Electrolux’s range of kitchen appliances especially designed for Asian cuisine.

Electrolux’ Free Standing Cookers come with a wok stand to help fire up the Filipino way of cooking, from Chinese stir-fry, Spanish sautéing and the uniquely Filipino “ginisa.” The sleek, European designed cookers are also fitted with automatic ignition for easy start-up and a sealed burner technology, where the burner is easy to clean and maintain, blockage at the gas outlet is minimized, for consistent high performance.

Electrolux’s versatile range of gas hobs also features inner-and-outer ring gas burners that are perfect for wok frying, with a spacious layout that allows you to fully utilize your hobs while cooking. Each gas burner is also sealed for easy cleaning.

 Asian cooking creates a lot of vapor and odor so Electrolux has also developed stylish hoods that are designed to clear the air in your kitchen with a combination of powerful air extraction and low noise.

Choose between Slim Line Hoods perfect for compact kitchens, with Active Carbon Filters and multi-layer aluminum grease filters to eliminate odors, grease and oil; or the easy to clean Chimney Hoods that come with a patented clog-free Dual Filter Technology.

Wok as much as you want with an Electrolux Gas and Electric Ranges, Hob and Hood!

For more information on Electrolux’s Free Standing Cookers, Hobs and Hoods, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic  toll-free  number  1-800-10-845-CARE  (2273) or visit their website at www.electrolux.com.ph

For further information, please contact: 

Customer Care : (+63) 2 845 2273  

Toll Free Number : 1-800-10-845-2273

Email: wecare@electrolux.com