Dockers Spring/Summer 2012 Collection

Dockers Spring/ Summer 2012 Collection

Dockers just showcased their spring and summer collection for this year at Powerplant Mall in Rockwell, Makati. The collection includes Signature Khakis, the Wearever Series and the newest addition of Alpha Khakis. The theme for this collection is how to survive the week. If you are a yuppie or young professional, it is one of the struggles to look good even at the duration of a stressful week. These denims will make you look cool even after working hours because these denims are comfortable and wrinkle free. You don't have to dress down if you are going somewhere informal after work.

Besides this collection, if you have a single purchase of an Alpha Khaki and one regular Dockers item now, you are entitled to a chance to win in a raffle of a new BMW 116i. If you need to choose which is your ideal Alpha Khaki and regular item, go to Dockers website and get updated with anything new with by following Dockers on Twitter.

BMW 116i to be raffled

Dockers® Tweethousand

October - Dockers, the brand that has defined khaki pants for more than 25 years, is now on twitter!

In an effort to continue engaging its consumers through social media, Dockers launched DockersKhaki_PH twitter account.  Following the Dockers twitter account will give fans updates regarding the latest Dockers fashion as well as event and promotions that they can join.

As a sign of gratitude to all its fans, Dockers will be giving away three of their newest and hottest 10-year Alpha Khaki when they reach one thousand followers.

Simply be a follower of Dockers on twitter and form part of the first one thousand tweeps who will have the chance to win one of the Alpha Khakis.

Winners will be determined via raffle and announced through Dockers twitter account, so follow Dockers now!

About Dockers®

The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on Dockers® and its products, please call +632-889-9301 or visit www.dockers.com

Have You Seen The Alpha Males

Last June 28, the Alpha Males were spotted at the commercial district of Ayala, Makati to strut their way along the streets like in the catwalk.

Jeans are pants made of denim. Since 1850's, these were worn by cowboys in the Old West. Jacob Davis, a customer of Levi Strauss, came up with the idea that jeans should be riveted not because of fashion but to reinforce pockets but Davis had no money, he and Strauss both applied for U.S. patent. It was only until James Dean's movie, "Rebel Without A Cause", that made wearing jeans a trend among the youth because Dean is an icon of a young rebel. Since then, jeans are generic casual wear until now.

Dockers now combined the traditional denim jeans with the khaki color and dubbed it as the Alpha Khaki. The Dockers Alpha Khaki has three different finishes depending on the preference of the wearer. There's the 1-year, 5-year, and 10-year look. The Dockers Alpha Khaki will be available this Fall.