Twitter Announces New Content Partnerships for the Philippines

Press release

●     Premium live and in-stream content deals highlighted at IMMAP DIGICON 2018

●     In-stream video ads is now available for advertisers globally

MANILA, Philippines 4 October 2018 - Twitter is the best place to see what’s happening in the world and to talk about it, especially through premium video. Twitter today unveils premium live-stream and in-stream video content deals at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Digicon event in Manila; including collaborations with major TV networks ABS-CBN and GMA Network; and martial arts organization ONE Championship, to advertisers in Philippines. The announcement expands the premium video content available on Twitter to advertisers in Asia Pacific and builds on extensions of existing global and regional content deals.

“Philippines is among the fastest growing audience markets in the world for Twitter and the TV capital for us in Asia Pacific,” said Arvinder Gujral, Managing Director of Southeast Asia at Twitter. “We are proud to introduce new live-stream and in-stream premium, brand safe video content to audiences and advertisers in the Philippines, and bring more Philippine content to the world through Twitter.”

Attendees at Digicon were introduced to the different ways marketers can “be what’s happening” on Twitter, starting with the live and in-stream video content partnerships available to advertisers in Philippines and the region. The partners that are collaborating with Twitter to create premium video content for advertisers include the following (full list of APAC partners available here):

●      ABS-CBN (@ABSCBN)

ABS-CBN is the Philippines' largest media company. Their partnership with Twitter will see the best in entertainment and sports programming, as well as tentpole events brought to the platform and available for brand sponsorships. Entertainment content partnerships with Twitter will include content from ABS-CBN’s stable of channels including MYX Philippines (@MYXPhilippines) which has one of the most followed Twitter handles in Philippines with 6.2M followers. For sports, fans in the Philippines will get to enjoy highlights clips of the UAAP Season 81 games on Twitter with@ABSCBNSports.

●      GMA Network (@GMANetwork)

GMA Network is a major national commercial broadcast television, radio network, and digital publisher in the Philippines. They are also the most-awarded television network in the country. The partnership with Twitter will include GMA News content and GMA’s top-rated TV programming such as drama action-fantasy series, Victor Magtanggol.

●      NBCUniversal (@NBCUniversal)

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. Their partnership with Twitter will bring E!’s signature Live from the Red Carpet events as well as popular TV programming from @eonlineasia,@eonlineau and @DivaTVAsia to the platform.

●      ONE Championship (@ONEChampionship)

ONE Championship is Asia’s largest global sports media property in history and the world’s largest martial arts organization. Twitter is a live stream platform with the prelims and first two bouts of the main card for every event available for streaming via @ONEChampionship. Since the beginning of this year, the livestreams of each bout has seen tremendous growth, with Thailand being one of the top countries for its viewerships. Along with live streams; fans can find highlights, athlete features, VLOGS, editorials and more via @ONEChampionship.

●      Viacom International Media Networks (VIMN)

Viacom International Media Networks is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel and more.  With this new collaboration with Twitter in Southeast Asia, VIMN will be amplifying and extending the reach of some of their key IPs and event franchises with Twitter in Southeast Asia, while exploring offering additional digital solutions to their clients together. In addition, the content collaboration includes premium TV programming from MTV Asia (@mtvasia) and Comedy Central Asia (@ComedyCentralAS).

In addition to the partnerships, Twitter also announced the launch of In-stream Video Ads. In-Stream Video Ads were designed to unlock incremental revenue for top publishers who want to monetize their videos on Twitter, while making it easier for advertisers to reach influential audiences and align with great content. Previously, In-Stream Video Ads were limited to the markets in which publishers are based, but in many cases, publishers have a global following. With this capability, publishers can now monetize their organic following outside of their home country. 

Attendees at this year’s Digicon were also given an overview of the top trending content and conversations from Philippines on Twitter. A report by Global Web Index showed that Filipinos spend more time Tweeting about entertainment topics, with top interests in movies (54%) and music (68%). Which is why it is no surprise that entertainment hashtags dominated the Top 10 hashtags list in Philippines. From teleseryes, love teams, to KPop; Twitter has also become an avenue for people to connect with fellow fans and their favorite celebrities.

Twitter Safety Work Results Update

Press release

21 July 2017, PHILIPPINES - Twitter’s commitment to move faster to make the platform safer started in January. First, the company conducted research to understand the issues at a deeper level, then we made a range of product updates. Then they convened the Trust and Safety Council to gather feedback and help guide them as we they forward.

While there is still much work to be done, people are experiencing significantly less abuse on Twitter today than they were six months ago. What follows is some new data on the progress that they’ve made, what they’ve learned, and their plans to continue improving.

Increasing Action on Abusive Accounts

Twitter is now taking action on 10x the number of abusive accounts every day compared to the same time last year. The platform also now limits account functionality or place suspensions on thousands more abusive accounts each day. There are repeat offenders who create new accounts after being suspended for violations. The new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, Twitter teams are continuing to review content daily and improving how we enforce our policies.

Driving Change in Behavior

Communication about problematic Tweets, especially to the people who send them, is key. Accounts that demonstrate abusive behavior are now limited for a time, and told why. Accounts that are put into this period of limited functionality generate 25% fewer abuse reports, and approximately 65% of these accounts are in this state just once.

Providing Personalized Controls

Twitter has introduced new ways to customize people’s experience, including notification filters and muting keywords. The Quality Filter feature has led to fewer unwanted interactions: blocks after @mentions from people that they don’t follow is down 40%. These numbers will vary, but the approach is having a positive impact. Twitter has consistent harassment definitions and policies that apply to everyone. However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.

What Happens Next

More improvement, transparency, and speed. Online safety is an issue best solved in partnership with others, so Twitter will continue to collaborate with the Trust & Safety Council, industry experts, and academics to solicit ongoing feedback. We are committed to making Twitter a safe place for free expression.

AlDub Nation Celebrates #ALDUB2ndAnniversary on Twitter

Press release

Back to basics, thank you for the reminder. Happy 2nd Maine. 😊 pic.twitter.com/3aQAGCOi2P

— Alden Richards (@aldenrichards02) July 15, 2017

17 July 2017, PHILIPPINES - Millions of Filipinos from different parts of the world got together on Twitter to celebrate the much awaited #ALDUB2ndAnniversary (Alden Richards and Maine Mendoza) one of the most popular showbiz power couples. The couple has once again created a big buzz on Twitter.

Here are some of the top Tweets related to #ALDUB2ndAnniversary:

Embeddable Tweets: https://twitter.com/maichrd/status/886278810613686272

Embeddable Tweet: https://twitter.com/menggalurks/status/886389905688936452

Embeddable Tweet: https://twitter.com/aldubvines/status/886080854975324160

Embeddable Tweet: https://twitter.com/jfkbydbay/status/886235083727806466

As fans celebrate another year of the tandem, Twitter looks back on their best, sweetest moments as well as the outstanding efforts of their fans to make them one of the most sought after showbiz personalities in Philippines.

Embeddable Tweet: https://twitter.com/TwitterPH/status/886470336484487170

AlDub’s love story began and flourished in Eat Bulaga (@EatBulaga), when the camera accidentally caught Mendoza gushing over Richards during “Juan for All, All for Juan,” a  popular segment of the show. Since then, AlDub nation diligently Tweeted every day to show their love and appreciation for the couple. On October 24, 2015, they made history. 55,000 fans hit the Philippine Arena and made #AlDubEBTamangPanahon identified by the Guinness Book of World Record, as the most used hashtag in 24 hours with more than 40 million Tweets.

Embeddable Tweet: https://twitter.com/GWR/status/880876593337344000

Embeddable Tweet: https://twitter.com/aldenrichards02/status/658046446038421504

Embeddable Tweet: https://twitter.com/EatBulaga/status/836419450228232192

AlDub’s popularity grew rapidly because of social media, especially on Twitter. Fans have always used the platform to express their ‘kilig’, contributing to thousands upon thousands of Tweets from other fans and users across the globe. However, having an impressive and maintained social media attention isn’t new for Maine Mendoza. She initially gained an audience from her entertaining Dubsmash videos. She was then recognized by TAPE Inc. and eventually invited to audition for a part in the ‘Juan for All, All for Juan’ of Eat Bulaga. AlDub is a portmanteau of Alden and Yaya Dub (Maine’s character in the segment).

In the recent Tweets of @TwitterPH in celebration of #AlDuBersary, members of the AlDub Nation from different countries, joined the conversation and sent thousands of Tweets sharing their messages to Mendoza and Richards’ second year anniversary as an on-screen couple.

Embeddable Tweet: https://twitter.com/AngMamabearNyo/status/884725169586978816

Embeddable Tweet: https://twitter.com/Arwen_Ering/status/884719717696454656

Embeddable Tweet: https://twitter.com/adxmc16/status/885135223670816768

Embeddable Tweet: https://twitter.com/haifaalfarabi/status/885650291416121344

Embeddable Tweet: https://twitter.com/jenasis818/status/884708900301266945

The social media buzz their fans generated made AlDub the phenomenal love team they are today. From record-breaking Guinness Award to one of the most followed Twitter accounts in 2016 and now Mendoza as the top brand ambassador in the Philippines. AlDub proved that Filipinos are some of the most connected people today and they have managed to break sorts of Twitter records.

To know the latest happenings about AlDub and the fans upcoming plans to support them, follow these AlDub fan accounts:

●      @MaineAlden16

●      @MAICHARDNation

●      @officialaldub16

●      @aldubmaiden

●      @ALDENatics

●      @MaiDenHeavenOFC

●      @ALDUBARKADS

●      @YayaDubPosts

●      @AlDub_PH

●      @aldubvines

@warriors Dominate #NBAFinals and the Twitter Timeline

Press release

Kevin Durant was mentioned over one million times during game 5

13 June 2017, MANILA - The Golden State Warriors (@warriors) proved that they are the better team and defeated the Cleveland Cavaliers (@cavs) in dominant fashion. @NBA fans around the globe took to Twitter and Periscope for live#NBAFinals conversation to rant and rave.

NBA players took to Twitter to congratulate #DubNation.

Despite a disappointing finish, the @cavs took to Twitter to thank the fans for their support all season long.

The @NBA brought fans right to the podium for the postgame press conferences live on Twitter and Periscope for the first time ever during the #NBAFinals.

Twitter Data

The live conversation around the #NBAFinals spread across the globe since the series began. Here are moments that generated the biggest peaks of Twitter conversation in the series:

1.      Warriors win NBA Finals (Game 5)

2.      Warriors complete comeback, win 118-113, go up 3-0 in series (Game 3)

3.      Steph Curry 3-pointer gives Warriors 129-115 lead (Game 5)

These were the most mentioned Warriors players on Twitter during the series, led by #NBAFinals MVP Kevin Durant, who was mentioned over 1 million times during Game 5 alone.

These were the most mentioned Cavs during the #NBAFinals.

All of that and more unfolded live on Twitter! Check out this Twitter Moments for one last look at all of the #NBAFinalsconversation that happened on Twitter.

The #NBAFinals are Set to Tip Off on Twitter

Press release

The #NBAFinals are Set to Tip Off on Twitter

2 June 2017, MANILA - The matchup is set. The @Cavs and @Warriors will be featured in a third consecutive installment of the #NBAFinals. Cleveland’s LeBron James (@KingJames), Kevin Love (@kevinlove) and Kyrie Irving (@KyrieIrving) take on Golden State’s Stephen Curry (@StephenCurry30), Klay Thompson (@KlayThompson) and Kevin Durant (@KDTrey5) for the Larry O’Brien Trophy. 

Join the Conversation

The best and fastest way to join the live conversation and connect directly with the teams and fellow fans is to search for and Tweet with #NBAFinals. Make sure to follow @NBA and @ESPNNBA to keep up with the latest happenings along the way.

To help bring NBA Finals Tweets to life, Twitter partners with the NBA with a special Twitter emoji. Fans Tweeting with #NBAFinals throughout the series will automatically render an emoji of the Larry O’Brien Championship Trophy. Fans of the Cavs and Warriors can also Tweet using #DefendTheLand (Cavaliers) and #DubNation(Warriors) for special team emojis.

Twitter has also created eight NBA Finals Twitter Stickers: 2 NBA Finals (championship ring and replica of Larry O’Brien trophy) and 3 each for the Cleveland Cavaliers and Golden State Warriors (team jersey, team headband and foam finger with team logos).

#GoLive during the NBA Finals

“The Warmup”, which streamed live exclusively on Twitter this season, will go live with special shows before each NBA Finals game. The programs, co-hosted by sports and entertainment commentator Ben Lyons(@iamBenLyons) and emcee, DJ and sports personality Ro Parrish (@RoParrish), feature a blend of the NBA, lifestyle, music, and pop culture talk. The first #NBAFinals edition begins June 3 at 12:00 AM Manila time atthewarmup.twitter.com. Fans can also tune-in postgame press conferences live on Twitter and Periscope for the first time ever after each game via @NBA.

Twitter data

There is no shortage of star power during the NBA Finals, so who are fans talking about most? This graphic from@TwitterData looks at mentions of the @Cavs and @Warriors top stars since the playoffs began.

And while there are a ton on shining stars, it all comes down to the best team. It’s a close call with two great teams, but here’s who fans think will be NBA Finals champions.