Twitter and PBA partner to boost 2017 Philippine Cup

Press release

See your favorite cagers and teams in a different light on live Periscope interviews and show your support with the first-ever PBA emoji

Philippines, 22 November 2016 – Basketball fans will have a thrilling time this 2017 Philippine Cup as Twitter and the Philippine Basketball Association (PBA) announced a collaboration today to launch several fun and unique activities that will have fans trooping to the platform.

For the first time, Filipinos’ love for the game will be immortalized using the Twitter platform with PBA’s very own emoji. Fans can enjoy the emoji by Tweeting any of the following hashtags from 20 November to 29 February:#WeArePBA #KaPBA #PBAPhilCupSeason42 #PBAPinoyPride #ProudlyPBA #PBAPride #NagiisangPBA#PhilippineCup  #PhilippineCup2017 #PhilCup #PBA2017.

Our emoji is now online! Use the ff:#WeArePBA #KaPBA #PBAPhilCupSeason42 #PBA2017#PBAPinoyPride #ProudlyPBA #PBAPride  #NagiisangPBA

— PBA (@pbaconnect) November 20, 2016

Meanwhile, the excitement in and around the court to win the Philippine Cup will also be captured through play-by-play posts in Moments on Twitter with video clips, as well as halftime and post-game visuals. “Twitter Selfies” encourages all basketball aficionados and enthusiasts - from players to coaches, fans, and mascots - to take selfies before, during and after the  games using the Twitter Challenger app. Fans can get a different perspective of their favorite coaches’ and players’ lives as they Tweet a variety of selfies on- and off-court.

Starting today until the end of Season 42, fans will be treated to exclusive pre-game highlights on Periscope before their favorite players enter the court and during warm-up. Daily live interview broadcasts of the PBA players on Twitter using Periscope will be available at #PBATweetsmisan.

“This is an exciting collaboration for Twitter as it puts us front and center amid the Philippines’ most popular sport, and in the line of sight of millions of Filipinos who are passionate for the game. It makes us proud to be part of fueling that passion for this sport,” said Pratiksha Rao, Head of Media Partnerships, South East Asia, Twitter.

Likewise, PBA Commissioner Chito Narvasa also expressed his enthusiasm for this relationship, saying that, “PBA is really proud to be in collaboration with Twitter. We see the value of social media in building relationships regardless of distance or language barriers. We want to promote the league and hear from our fans here and around the globe. Twitter can help us do that and more.”

Follow @PBAConnect on Twitter and Periscope to follow the games live.

TV5’s Kuwentong PBA shares real drama behind recent Philippine Cup

This Tuesday, March 18, Sports5 brings forth the real drama behind the lives of PBA superstars with the airing of Kuwentong PBA on TV5.

 

From the same team behind the Kuwentong Gilas documentary series, Kuwentong PBA will give a glimpse of what happened behind the recent PBA Philippine Cup Semifinals, among protagonists Petron Blaze Boosters, Barangay Ginebra San Miguel, Rain or Shine Elasto Painters and the newly crowned champion – the San Mig Super Coffee Mixers.

 

Coaches and players from each team share their insights from their disappointing losses to their winning moments. Hoop fans will be delighted to follow the series as it delves into the country's greatest basketball minds - the legendary San Mig Super Coffee coach Tim Cone and the fiery Rain or Shine coach Yeng Guiao.

 

"It has been a phenomenal PBA Philippine Cup. The journey of all the teams truly captivated PBA fans and even casual viewers everywhere. Just like Kuwentong Gilas, we want to give fans a deeper look into what it really takes for a PBA team to compete at the highest level. You'll see a side of the PBA that we don't normally get to see like Yeng Guiao watching his own team play from the comfort of his home,",” said Chot Reyes, Head of Sports5.

 

Kuwentong PBA will surely be a must-watch sports documentary on what truly makes a PBA champion. Catch it this Tuesday at 9:30PM only on TV5.