MESSI’S NEW BOOTS SET TO LIGHT UP THE PITCH

adidas launches new generation of the Messi f50 range enabling fans to get even closer to their hero

Philippines, August 2013 – adidas announced the launch of the next generation adizero f50 Messi football boots. The next iteration of Messi’s f50 boots feature the new, bright TURBO / BLAST PURPLE / WHITE colourway, inspired by the way the Argentine plays, lighting up every pitch he graces.

This new boot represents a new generation in the Messi range and was worn by Leo Messi, the world’s best player, last Saturday June 29^th during the ‘Messi and Friends’ tour. The new colourway of the boots is inspired by the way Messi plays at the ‘speed of light’.

The new TURBO / BLAST PURPLE / WHITE colourway will stand out on the pitch as much as the legendary Argentine forward and, on recent form, is sure to clock up goal after goal on the score sheet.

The new adizero f50 Messi football boots combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero f50 Messi football boots is one of the lightest pairs of shoes on the market. The boots are available in all adidas Sports Performance stores and in retail stores at 11,595 PHP.

There is also a range of exciting online experiences as well as social media interactions and giveaways coming up. Fans will, once again, be afforded unprecedented access to the player through his exclusive range. His supporters can look forward to more details being announced on exactly how they can get involved in the near future.

To join the conversation fans can join Team Messi at facebook.com/teammessi or on Twitter @TeamMessi.

For further information, please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.