PASIG CITY – Galderma Philippines, Inc., the home of the Cetaphil line of skin care products, has recently launched its newest TV ad in the Philippines entitled “Love Your Skin” at Chef’s Quarter located in Mega A Atrium in Megamall. The launch was graced by long-time Cetaphil user Marina Benipayo. Also present were members of the media and Galderma president and general manager Mr. Leslaw Rudy, ably assisted by Cetaphil brand manager Joel Andrada.
The event was a vehicle to deliver information about the skin benefits of making Cetaphil a part of everyone’s daily regimen, as represented by Ms. Benipayo. It was a show-and-tell of epic proportions as the audience was regaled by the former beauty queen’s experience with the product.
Marina Benipayo is certainly a ringing endorsement of the efficacy of Cetaphil as a skin care product. Because beauty is skin deep, the flawless complexion of Ms. Benipayo was doubtless a contributing factor to her various accomplishments, including: 1988 Bodyshots title; Model of the World Philippine Representative; 1992 Bb. Pilipinas-Maja and Miss World Philippine Representative. Having been 20 years in the business of looking good, Ms. Benipayo knows a good skin product when she sees one, and she has been using Cetaphil for years.
“It’s gentle on my skin and fragrance-free,” Ms. Benipayo explained. “I’ve tried different things, and all I can say is Cetaphil works. Skincare is Cetaphil care.”
It was a very successful event in many ways, but most importantly by the recognition of the audience of the merits of using Cetaphil in the daily regimen.
“It was gratifying the way the audience responded to the product,” Mr. Rudy said with a smile. “We gave away Cetaphil products as raffle prizes and in goodie bags, and it was like they were getting gold! And maybe they had reason.”
It’s no surprise that Cetaphil is the most prescribed brand of cleansers and moisturizers by Dermatologists and Pediatricians in the Philippines. The brand was first introduced to the world 65 years ago in 1947 and was originally formulated for compromised, sensitive skin. Constant research and development has elevated the product to a line of excellent facial care products that have far outstripped competitive brands worldwide. Today, the Cetaphil line of products are formulated to benefit all types of skin and are available over the counter so that it is easily accessible for daily use.
“While Cetaphil is great for damaged skin, you don’t really want things to get to that point,” observed Mr. Andrada. “The ideal would be maintenance and prevention through a daily skin regimen, for nothing beats healthy skin when it comes to beauty. And for that, Cetaphil is very effective.”
To keep your skin soft and supple like Ms. Benipayo’s, Cetaphil’s Gentle Skin Cleanser is a must in any household, and should be the only product touching the sensitive areas of the face and neck, as well as the whole body. It does not alter the pH balance of the skin as ordinary soap does, is non-irritating, and moisturizes as it cleanses. It’s truly value for your money and time.
In the Philippines, where the heat and dust can clog and mar the best skin, the daily Cetaphil cleansing and moisturizing regimen is especially important. Acne is a major problem for many Filipinos, and Cetaphil reduces sebum levels that lead to blackheads without removing the natural skin defenses against acne and other skin diseases. As an added defense to dryness and aging skin, Cetaphil also has daily moisturizers designed for normal as well as extremely dry skin. For the latter condition, Cetaphil is proud to offer true 24 hour hydration that is clinically proven thru Cetaphil Daily Advance Ultra Hydrating Lotion with ERC5. The sun, which makes the country beautiful, is also anathema on the skin without the UV protection provided by Cetaphil’s Moisturizing Cream with SPF 15 protection, or the more powerful UVA/UVB with SPF 28 and SPF 50 for those days under the sun.
There is nothing the skin needs that Cetaphil cannot provide. It is the ultimate in daily skin care for all types of Filipino skin, and the ideal skin protection for all occasions. Just ask Marina Benipayo.