Wednesday, April 18, 2012

Coca Cola Youngstars League

Basketball is a Pinoy past time. All barangay(a small Filipino unit next to the family),  mostly have its own league. It is also irritating when they even solicit or begging for money if they don't belong to my own barangay. If basketball is the only medium to make the youth of barangay avoid the delinquent elements of the society, then we should take advantage of it.

Coca Cola, in partnership with the Philippine Basketball Association, launched the first 2012 Coca Cola - PBA Youngstars League last April 17 at the Araneta Coliseum. PBA Commissioner, Atty. Chito Salud said they will be having tryouts for the youth aging 13 to 16 years old.
(L-R)Mr. Ronnie Asuncion and Atty. Chito Salud

The Youngstars League will teach the youth how to develop character, instill values, to have a healthy lifestyle, discipline, competitive spirit, and advancing youth and family activities which is good because I don't see this qualities yet in my neighborhood youth that solicits every year for their team funds that I fail to see if this benefits them.

This program will reach out for the youth. Atty. Salud intends to share the vision of PBA among the youth. Coca Cola Bottlers Marketing Director and Powerade Team Governor Mr. Ronnie Asuncion said that this is also part of Coca Cola's centennial year in the Philippines. Besides the Youngstars, there is still the Junior PBA for the youth ages 17 and above.
(L-R) Mr. Ronnie Asuncion, Ms. Nikki Lee and Atty. Chito Salud

The Youngstars League will start on May 2, 2012 in Metro Manila and May 5 in the provincial leg. The tryouts will last until May 17. There will be 4 legs nationwide. 2 in Luzon, 1 Visayas and 1 in Mindanao. 1,500 youths will be expected to join. PBA will be handling the selection of participants. This is also a part of Coca Cola's Live Positive campaign for nation building. Watch out for the announcement in nearest locality for the tryouts. Also present during the launch was Mr. Wally Panganiban and Ms. Nikki Lee of Coca Cola.

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