ADIDAS ORIGINALS = PHARRELL WILLIAMS HU HOLIDAY

Press release

PHILIPPINES – Continuing their celebration of humanity and diversity across the globe, Pharrell Williams and adidas Originals presents a new installment of the collaborative Hu collection, founded on Pharrell’s vision of connection through love, passion, energy and colour. 

The new collection, entitled Hu Holiday, takes inspiration from the interplay of organic and mathematical forms that can be seen throughout nature, blending natural silhouettes with geometric designs and graphic overlays to create a fluid apparel collection with subtle stylistic touches.

In men’s, a range of classic 3-stripes designs are updated with Pharrell’s unique perspective, including tees, sweats, coaches jackets, track tops & pants, and accessories. A simple colour palette is countered with crisp graphic details such as a geometric triangle motif, and all-over prints in Japanese katakana, finished with essential trefoil branding details.

Women’s apparel continues this approach with a range of sportswear pieces reconfigured with contemporary cuts, such as drop-shoulder track tops and extended silhouettes, whilst the geometric and katakana prints are repeated in an asymmetric motif that captures the organic essence of Pharrell’s source of inspiration.

Overall, the latest instalment of Pharrell’s Hu range is a pure continuation of the polymath’s innate fascination with human nature and its power to push creativity to ever greater heights, as well as the very nature of the human race itself — distinct, diverse, and infinitely connected by a deeper, hidden meaning.

adidas Originals = PHARRELL WILLIAMS Hu Holiday is now available in select adidas stores and retailers.

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adidas Originals = PHARRELL WILLIAMS Hu

Press release

Philippines – This Autumn, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.

‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’

Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: ‘I play for the human race.’

With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.

‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’ Pharrell Williams

Footwear from the Hu collection follows the precedent set by the yellow NMD trainer debuted in July 2016, but now offers 5 new colorways: scarlet, black, sharp blue, green, and tangerine. The shoes feature adidas Primeknit™ uppers, energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system in which laces are woven through the stabilizer of the shoe’s cage, offering both support and freedom. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar. Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Instantly eye-catching with their bold visual language, these pieces form the foundation of the adidas Originals = PHARRELL WILLIAMS wardrobe for the coming season.

adidas Originals = PHARRELL WILLIAMS Hu launches globally on September 29, 2016.

Points of sale of footwear in the Philippines are Sole Academy, Commonwealth, adidas Glorietta, and adidas Uptown. Each pair retails at P9,995.