- adidas Originals celebrates the
Campus shoe: the most raw and authentic, classic icon -
- Introducing the new faces of the
Campus shoe, the fearless cast behind
the No Time to Think Campaign –
the No Time to Think Campaign –
- adidas Originals connects with
the downtown culture to inspire creative intuition -
Manila, Philippines – adidas Originals is celebrating its most
raw and authentic classic icon, the Campus silhouette. A shoe that was claimed
for the street from sport, the suede style with the 3-Stripes mark embodies a
fearless spirit. Connecting to the creative intuition of the downtown scene,
Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and
Tiffany Lighty to celebrate the brave, bold attitude of the Campus shoe in
the No Time to Think campaign.
No Time to Think was inspired by the downtown scene of New
York in the early 90’s, a time defined by an intuitive approach to creativity,
and made up of creative trailblazers. As a group, they set the pace for
identifying what it means to be original, removing all inhibitions and acting
out of pure instinct. Turning to a new creative set, who are linked to the
downtown scene and skate culture, Blondey, Na-Kel, Tavia and Tiffany represent
the faces of the Campus shoe. Photographer Kenneth Capello, a fixture to the
downtown scene himself, captures the free-spirited, fearless intuition of this
cast of creators in their natural habitat. Turning to a crew who are always
doing it their way, this group identifies with the raw, honest attitude of the
street today.
Since being introduced in the 1980’s, with
its roots in sport, the Campus shoe became the coveted shoe off the basketball
court. Debuting in a bold palette of burgundy and green, the shoe was a favourite
amongst the emerging downtown creative scene. Today, the Campus shoe continues
to embody the original raw, authentic and straightforward attitude, but
re-imagined with a new relevancy. The classic trefoil logo is celebrated with a
new narrative, encouraging a new community to act without hesitation and to not
think twice.
The still image and video campaign
premieres globally with footwear launching June 15th at adidas
locations worldwide and on http://shop.adidas.com.ph/originals/campus.html The Campus footwear range retails from P4,795 to P5,495,
depending on the style, and are available at leading adidas stores and
retailers.
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