Responsible Traveling and Palawan’s Pearl Farming Industry up next on AirAsia RedTalks with Daphne

Press release

MANILA – As AirAsia continues to promote #HowIFly campaign, the world’s best low cost carrier recently visited a pearl farm in Palawan for the upcoming new episode of AirAsia RedTalks with Daphne.

Aerial view of an island in Taytay, Palawan, one of the country’s pearl farming sites

AirAsia launched the #HowIFly campaign, a social media advocacy that encourages and educates  everyone on how to be responsible travelers as they discover new destinations.

Palawan known as “The Last Frontier”, is a familiar travel destination as it is home to rich rainforests, scenic diving sites, primeval caves and beautiful beaches. Unknown to many, Palawan also hosts one of the largest areas of pearl farming – a unique industry in the country. This makes a necessity for the local community to be a prime mover of sustainability to balance conservation and progress. One of the key players in pearl farming in Palawan is Jewelmer, a leading jewelry company that takes sustainability at the heart of its operations.

Learn more about the beauty of pearl farming, the role of the business community on environmental protection and the AirAsia’s #HowIFly campaign at the next episode of AirAsia’s “Red Talks with Daphne”, hosted by award-winning TV host and producer, Daphne Oseña-Paez. Entitled Destination: Harmony, it will talk about pearl production, and delves into the ongoing campaign to protect Palawan’s marine biodiversity through responsible eco-tourism and the AirAsia’s continued advocacy in educating people to be responsible travelers.

Red Talks with Daphne’s 5^th episode will be available on AirAsia Philippines’ Facebook page at www.facebook.com/airasiaph on May 20, 2017.

AirAsia, voted the world's best low cost carrier for eight consecutive years by Skytrax, produced a 6-part web series featuring some of Asia’s best-kept attractions, rich cultural heritage, and inside stories about people and the airline that broke travel norms and made flying possible for everyone across Asia and beyond.

AirAsia “Red Talks with Daphne” was also made possible by AirAsia BIG Loyalty Program.  AirAsia’s award-winning loyalty programme, AirAsia BIG Loyalty allows members to earn AirAsia BIG Points to redeem free AirAsia flights, hotel stays and more. With over 100 partners worldwide, there are plenty of ways to earn points. And every month during the member-exclusive Final Call Sale, flights can be redeemed from only 500 BIG Points!