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Jessica
Soho often shares her story about being an “accidental journalist,”
but her long list of achievements including the distinction of being
announced as the Philippines
Most Trusted News Presenter for 2014 by Reader’s Digest Asia is
certainly no coincidence.
The
veteran broadcaster’s latest honor is featured in the June 2014
special issue of Reader’s Digest. Voted for by consumers, Reader's
Digest Most Trusted Brand Awards have been given to brands excelling
in various fields for the past 16 years.
“It’s
always a proud moment for me to go up on stage and receive my award
“says Soho in an interview”. I’m grateful because Reader’s
Digest is such an influential and respected magazine,” says Soho in
an interview.
"Trust
is a very big honor in itself but I know that it's also a major
responsibility," she added.
She
credits the Digest for getting her hooked on reading and shared how
she would even borrow her aunt’s magazines since her family
couldn’t afford their own subscription back then.
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Soho,
GMA Network’s vice president for News Programs, is widely regarded
as the most awarded broadcast journalist in the country and her long
list of awards includes two George Foster Peabody Awards for her
investigative reports “Kidneys for Sale” and “Kamao.” The
Peabody Awards are considered the Oscars of broadcast journalism.
Initially
planning to study law, Soho met journalist Luis Beltran at the UP
College of Mass Communications, and he inspired her to finish Mass
Communications.
She
joined the GMA team in the mid-80s, fresh from college, just after
finishing with her undergraduate thesis.
Soho
is the first Filipino to win in the New York Film Festival for
Coverage of a Breaking Story for her account of a hostage crisis in
Cagayan Valley. She also received the Ka Doroy Valencia Award given
by the Kapisanan ng mga Brodkaster ng Pilipinas and is included in
the list of 100 Filipino Women of Distinction.
With
almost three decades of experience as a journalist, Soho has set the
bar for quality reportage in Philippine broadcasting. Her trademark
straight-to-the-point style of interviewing guests and reporters
provides viewers with in-depth analysis and insights on local and
international issues.
Apart
from GMA News TV's flagship newscast, State of the Nation, Soho also
hosts the award-winning weekend news magazine program Kapuso Mo,
Jessica Soho.
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