The answer to
problematic mobile internet connection, at last!
The unexpected growth in demand for
internet usage especially among Smartphone users, brought about by the
popularity of social networking sites and radical evolution of new applications
utilizing the internet, has caused downtime and often failure of mobile phone
users to connect to the internet.
 |
| NSN
Customer Operations Manager Frankie Naranjilla |
Often, those that have paid a premium
for their internet connections, mostly post paid subscribers of Communications
Service Providers (CSPs), end up frustrated about paying so much and not being
able to succeed with their chat, calls, messaging or data download, games,
movies or access to networking sites.
For the CSPs, which absorb the brunt
of frustrated customers, the solution is often to upgrade the infrastructure
(cell sites and more hardware and software acquisition and upgrades) that could
hardly be recouped from their current subscriber base and sales of accounts.
To be able to earn more, they resort
to giving packages, usually for pre-paid customers, like unlimited calls or
text, unlimited surfing and immortal texts and calls. But these packages tend
to aggravate the connection even more and the CSPs end up being more frustrated
than ever to find ways to maximize or improve their revenues.
With the operation of the Network
Labs of Nokia Siemens Network (NSN), opened last July 2011 by President Aquino,
solutions to these recurring and worsening connectivity concerns are slowly
being crafted and rolled out to operators like CSPs, social networking sites
and even hardware and software providers.
 |
| NSN Solutions Manager Medelle Oliviar |
NSN officials briefed media recently
on the impact that smart phone applications left “always on” for internet
mails, social networking and other sites to connectivity issues. “More often
than not, leaving these applications always on—for instant updates—tend to deny
access or interrupted connections to other smart phone users who have paid for
the service,” said Manuel Palomo, Solutions Manager for NSN.
In addition, certain areas like
central business district, malls and schools often experience “peak loads”
during the day, where connectivity problems occur. This demand shifts to
residential at night time, which again the CSPs must be able to address in real
time.
Internet connectivity issues are not
exclusive to the Philippines. In fact, at the Mobile World Congress in
Barcelona where NSN launched its newer data solutions and applications last
February, it was noted that “always on” applications on “keep alive” messages
cause terminal state changes, for which the phone has to exchange signalling
messages with the core network.
Smart devices send 8 times more signalling
than laptops, it was reported in the Barcelona launch.
Providers of global voice over internet
protocol (VoIP) services invest 5 times more for data than for voice, but
ironically the revenues from voice is 5 times more than data.
And with the number of newer VoIP
providers, who give this service free to customers growing like Facebook and
Google (aside from Skype), the connectivity must be enhanced to ensure that
customers do not suffer from interrupted service.
The global mobile traffic forecast is
expected to hit 43 exabytes by 2015 coming from mobile voice (16 kbps); mobile
tablet, mobile laptops and mobile handheld. The 1 gigabyte per subscriber
per day usage is “approaching faster than anticipated,” NSN said.
Through the liquid net approach,
problems like providing connection to places where they are most needed at any
time of the day will soon be addressed because the liquid net is self aware and
self adapting and the software- defined apps are based on multi- purpose
hardware.
Also, the liquid net provides for
inter-lined architecture and is very evolutionary, the NSN said.
The other benefits of liquid net are:
premium services with premium experience, higher revenue potential of more than
50 percent; the network can immediately follow where the demand is heavy, there
is reduced risk of churn of 25 percent of high end smart phone users.
For the CSPs, the liquid net can
unleash up to 80 percent of unused baseband capacity and up to 65percent of
capacity gain in the cell, high operational expenditure savings in the core
with up to 80 percent footprint reduction in the core and up to 65 percent
lower energy consumption and up to 60 percent savings in transport network.
Photos:
In
a recent briefing of local operators, , NSN Solutions Manager Medelle Oliviar explains how NSN’s
Liquid Net Approach can innovate today’s network to meet the forthcoming
broadband wave: unleash frozen network capacity, fluidly adapt to meet
unpredictable broadband demand, enhance network capital efficiency, with
superior user experience and new revenues.
NSN
Customer Operations Manager Frankie Naranjilla, together with other NSN
officers, updated the media on Nokia Siemens Networks company strategy, vision
and business focus for 2012, Shaping the Digital World, which was presented at
the Media World Congress 2012 held in Barcelona.
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